Dave is the marketing manager of Albacross, a B2B website visitor tracking tool. Dave discusses the differences between consumer and business marketing and how this affects what is possible in your data generation and promotion. We cover what you should look for in choosing the right B2B marketing tools for you and where B2B digital marketing is headed in the future. If you are a B2B marketeer, this is the podcast for you. Listen here, or subscribe via iTunes at https://bit.ly/digitalsparks . Brought to you by www.positivesparks.com

As the first taste of winter arrives, Jo and I are here to recommend the apps and tools we’ve discovered this month sitting beside our log burners in the darker evenings. This month, Jo introduces us to Airtable.com, a Trello/Zenkit like project management tool she’s been enjoying over the last few weeks. Next she moves onto RocketReach.io, an email harvesting plugin extension for Chrome. I introduce GetDoddle.com, a time tracking task management tool for anyone who charges for their time/skill. Next I move onto my growing affection for Amazon Ads, wonderful opportunity for anyone who sells products via their Amazon Store. Listen here, or subscribe via iTunes at The Digital Sparks Podcast by Phil Byrne on Apple Podcasts You can also find Jo's Online Apps Facebook Group at https://bit.ly/FBJHGr. Brought to you by www.positivesparks.com

Lenna Lou (see https://www.linkedin.com/in/lennalou/) is a startup & SME business specialist advisor, who loves working with new organisations in their first years of existence. In this podcast, we chat over how her experiences in her native Asian and new home of London have led her to show all of us why failures do not have to be negative experiences. Why culture and governance are key to your success and how all of us can create a positive environment that thrives no matter what we experience enroute. If you are starting out on your business journey, this is the podcast for you. Listen here, or subscribe via iTunes at https://bit.ly/digitalsparks . Brought to you by www.positivesparks.com

After a long summer break, Jo and I are back to recommend the apps and tools making the most positive difference to our work lives. This month, Jo introduces us to PassProtect, a Chrome extension that warns us whenever we use a password that has previously been compromised. After such a 21st century app, Jo goes on to tell us all about her bullet journaling and why its making a positive difference to both her work and personal life. I chat about my love for feedarmy.com, a wonderful tool for anyone generating product feeds for their Shopping advertising. I then go onto introduce InsightsZilla, another Chrome plugin that quickly lets you know which pages listed on Facebook Audience Insights are available to target within Facebook Advertising. Listen here, or subscribe via iTunes at https://bit.ly/digitalsparks You can also find Jo's Online Apps Facebook Group at https://bit.ly/FBJHGr. Brought to you by www.positivesparks.com

Mark is the founder of Qollaborate (http://qollaborate.org/), a new business connection organisation that seeks to change the way new businesses launch and find their way through the all important first year. Learn why Mark believes you should design your business before you launch and base that design on what you, as an individual, wants to achieve in both work and life. Discover Mark’s approach to sales, where the focuses is on “opening” rather than “closing.” If you wish to avoid building a business you don’t actually want, this is the podcast for you.  Listen here or subscribe via iTunes via subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by www.positivesparks.com

Are you aware of your online reviews? Do you check them? Respond to them? See them as an integral part of your brand marketing? Nick is the co-founder of Reviews Wow (see https://www.reviewswow.com/), a new app that helps you improve and manage your online reputation. We chat today about how the app came into being, why Nick and his co-founder Mark saw a need for it and why all businesses out there should become more aware of what the online world is saying about them. If you want to gain some insights into how to enhance your brand online through social proof, this is the podcast for you. Listen here or subscribe via iTunes via subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by www.positivesparks.com

This week I am sitting in the podcast booth alone and I take this opportunity to let you in on three tips I have found tend to have the quickest impact on any Adwords Search campaign. I chat you through why the first place I look at on a campaign that’s new to me is search impression share. Discover why exact match keywords hold the key to a refined and focused Adwords account and finally, where you can discover if your main keywords are hitting page 1 all of the time, or not. Check out these three aspects on your Adwords account and watch your performance enhance overnight. Listen here or subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by www.positivesparks.com

Have you noticed the rise in chat bots online? Do you use on in your own business? Or would you like to? Jim Rowe, aka Jim Robot, is one of the UK’s pioneers in chat bot marketing (see http://bloomingsocial.media) and one of the founders of the Facebook Group “Botpreneurs”. In this podcast, discover what you need to know about the rising power of bots, where they are headed and why they should be an important part of your business marketing and customer engagement. Hear why Jim believes the art of “bot” conversation is always more important than bot tech and what tools and techniques he recommends for you to master bot marketing quickly. Listen here or subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by www.positivesparks.com

Sarah is a leading LinkedIn Lead Generation Expert (see www.lead-finder.live ) with over ten years of experience on the platform. In this podcast, Sarah shares her insights on why all B2B companies should make LinkedIn a central part of their online marketing. Discover her approach to engaging targeted new contacts, building relationships and how to know when the right moment arises to make a sales approach. Discover Sarah’s 80:20 rule for LinkedIn and how this rule will help you focus on getting the right balance in building both relationships and sales within your marketing. If you connect with what Sarah has to say, why not take her up on her free offer of a 1:1 chat about your business via her link above? Listen here or subscribe via iTunes on https://bit.ly/digitalsparks. This podcast was brought to you by www.positivesparks.com