The podcast explores how companies navigate digital transformation using the Operational Parallel Model. This model presents four distinct approaches: Cannibalism (like Netflix destroying its DVD business for streaming), Erosion (as seen with The New York Times' print business declining due to online news), Concurrence (Disney simultaneously operating theaters and Disney+), and Synergism (Apple's hardware and digital services fueling each other).

The hosts dissect each approach with real-world examples, illustrating the challenges and opportunities inherent in adapting to digital disruption.