This week’s Book Club kicks off Never Split the Difference with Chapters 1–2, where Chris Voss challenges the idea that negotiation is about logic, “win-win,” or splitting the difference. We dig into a more uncomfortable truth: people make decisions emotionally first, then justify later—so negotiation is really about emotional regulation, empathy, and information.

The group debates whether negotiation feels like collaboration or conflict, and where the line is between influence and manipulation. Then we move into Chapter 2’s first tactical tool: mirroring—repeating the last few words someone says to build rapport, slow the conversation down, and invite the other person to reveal more. We also talk about “chameleon” communication, active listening, and how to spot when these tools are being used genuinely vs. as a strategy with a hidden agenda.

Next week: Chapters 3–4.

From virtual escape rooms to interactive art installations, the possibilities for using NFTs in unique and engaging ways are endless. If you're looking to start a business or create an interactive experience with your NFT collection, these ideas can be a great starting point for inspiration.

As an NFT project creator, building and growing a community around your project is a crucial aspect of its success. A strong community can provide support, feedback, and help spread the word about your project. Here are three strategies you can use to build and grow a community around.

One of the risks that comes with launching an NFT project is a lack of understanding or interest from your target audience. Here are some tips on how to identify and mitigate this challenge.

Learn how to set clear and measurable goals for your next NFT project. From defining objectives and creating a timeline for achievement all the way through measuring progress along the way—clearly outlined expectations will help keep everyone on track!

Read it:

https://thedigitaltomato.substack.com/p/planning-for-success-setting-clear

With so many NFT projects available, it's important to find ways to differentiate your project and make it more appealing to potential buyers. Developing a unique value proposition can help you do just that!

Read it here:

https://thedigitaltomato.substack.com/p/why-your-nft-project-needs-a-unique

Don't launch your next NFT project without first creating a business plan. Here are five reasons why!

About The Digital Tomato’s Podcast

Welcome to The Digital Tomato’s podcast, where I, your host Tomato, share my insights and experiences in the NFT space through my weekly newsletter. Join me every Monday and Wednesday as I delve into topics ranging from marketing and graphic design to web3 and more, all with the goal of helping you achieve your own web3 goals. Tune in and join me on my NFT journey!