The Dirt Buzz

In this special episode, in honor of the 40th anniversary of the Loretta Lynn's Amateur National Motocross Championships, I try something a little different and look back at my personal memories racing at "The Ranch" five times, from 1985 to 1988, then again almost ten years later in 1997. With so many fond memories from those days, I thought it was only fitting to share my stories of a race that has so much meaning for many on its 40th birthday.Enjoying The Dirt Buzz? Please consider b...

This week’s guest is one of my favorite people in the powersports industry and someone I’ve crossed paths and worked with many times through the last 20+ years. Kris Keefer is the founder and owner of Keefer Inc. Testing, where he specializes in OEM motorcycle testing and development and apparel and product development for industry brands. In addition to running his own testing business, Kris is also an Editor‐at‐Large for Racer X Online. In this episode, Kris shares what he’s been up to late...

This week’s guest is someone I’ve known for a long time but up until a few years ago never had the opportunity to work with. Dan Riley is a Minnesota-based designer and founder of Gunn Design who specializes in product design, motorcycle and helmet customization, and advertisement design. He was recently hired by Polaris as a Color & Graphics Designer where he gets to put the icing on the cake for new Polaris models. Learn more about Dan and his path to a career in powersports in this epi...

This week’s guest is a powersports industry legend and longtime professional moto-journalist and photographer Mark “Kato” Kariya. Mark has covered hundreds of races throughout his career for nearly every U.S. offroad racing series and has contributed to top offroad media outlets Cycle News, Dirt Bike, and Dirt Rider. Learn more about Mark’s start in the industry and how he’s been able to carve out a niche profession as a freelance moto-journalist and photographer. Enjoying The Dirt Buzz? Plea...

This week’s guest is Luke Nesler, host of the Moto Marketing Podcast and CEO of Impakt Results marketing and advertising agency in Morgantown, West Virginia. Nesler is also a team owner and huge advocate of eMTB riding and racing. Learn more about Luke Nesler and his various roles within the powersports, MTB, and digital marketing segments in this episode. Enjoying The Dirt Buzz? Please consider becoming a Patron by following the "Support the show" link below. Your support will help with mont...

My guest on this episode is Scott Perkins, Social Media, Marketing, and Brand Manager for the NGPC (National Grand Prix Championship) Series (formerly known as the Big 6 Grand Prix Series) and Team Manager for the Buchanan Chidester Racing offroad team. Learn more about Scott and his roles in offroad racing and powersports in this episode of The Dirt Buzz. Enjoying The Dirt Buzz? Please consider becoming a Patron by following the "Support the show" link below. Your support will help with mont...

My guest on this episode admits he's been in the car biz forever but even longer in the 2-wheel world of MX, MTB, and Offroad. Jim Boschen is a longtime racer who, in addition to his role as an Acura dealership Parts Manager, is the guy behind the ever-expanding Facebook group #oldmenthatusedtorace. Get to know Jim Boschen as he shares some of his stories from racing in the 80s and learn more about the unexpected popularity of his group #oldmenthatusedtorace. Enjoying The Dirt Buzz? Please co...

Greg Blackwell is an industry insider who’s worked as VP of Sales and Marketing for the LeMans Corporation, the parent company of distributor Parts Unlimited. He’s also worked for other industry distributors MTA and Tucker Powersports, and recently started in a new role as the southwest Business Development Manager for Hisun Motors. In this episode, Greg shares some stories about his industry lifer career in powersports. Enjoying The Dirt Buzz? Please consider becoming a Patron by following ...

This week's guest is Jean Turner, a self-described lover of coffee, twister of throttles, and scribbler of stories. Jean has spent over 15 years in the powersports industry as a freelance writer, photographer, content creator, and most recently videographer. She's also spent time as a staffer at Resmarket marketing agency and industry publications Cycle News and Dirt Rider. Learn more about Jean Turner and her contributions to the powersports industry in this episode. Enjoying The Dirt Buzz? ...

My guest on this episode is longtime motorsports announcer and TV commentator Robbie Floyd. Robbie has performed on-air duties as a field reporter, color analyst, and play by play talent on major networks such as NBC, CBS, ABC, and cable networks ESPN, FS1, and NBCSN. He’s also announced for racing series such as National Arenacross, IRL, and TORC, along with other events such as Olympic Skiing and the World Hamburger Eating Championships. Learn more about Robbie Floyd and his long career as ...