In this episode of The Business Coach Podcast, host David Finkel engages in a thought-provoking conversation with entrepreneur and co-author Jeff Hoffman. They dive into crucial business topics, including achieving innovation, the concept of 'Info Sponging,' and maintaining relevance in a rapidly changing world. Learn how to ask the right questions to fuel growth, the importance of stepping outside industry norms, and practical techniques to keep your business ahead of the curve. Discover valuable insights into upgrading your business, the significance of futuring, and much more in this enriching discussion.

00:00 Introduction: Missing Out While Sleeping
00:26 Reflecting on Your Legacy
00:42 Welcome to The Business Coach Podcast
01:12 Introducing Jeff Hoffman
02:03 The Dirty Little Secret of Innovation
03:16 Interview with Jeff Hoffman: Innovation in Action
06:34 The Concept of Info Sponging
12:30 Applying Info Sponging to Your Business
18:13 Overcoming Resistance to New Ideas
25:11 The Importance of Futuring in Business
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