When it comes to sales, follow up is key. If you don't follow up, you're going to lose the sale. It's as simple as that. However, follow up doesn't have to be mundane or unoriginal. You need to be creative with how you follow up, and it's important to be consistent with your approach. Don't just keep asking if they're interested in your product or service. Get creative and find out what they're interested in. Speaking to them on their level will help you close the sale. Follow up is essential, but be creative with how you do it.