The Dish Out - Simplify Marketing

There are always going to be ways to improve customer experience in e-commerce. Just launching a store and offering products isn’t enough anymore. To make sure that consumers keep coming back to your store, attempts need to be made to make the online visitors’ experience positive. In this episode, we tell tips and hacks on how to improve the customer experience for online shoppers.

Remarketing is a great way to re-engage past customers who might have taken an interest in your products and website. This is a productive tactic that can entice customers to come back and re-visit your business or brand. Increase brand awareness, conversion rates and sales with remarketing strategies. Trust us, you don’t want to miss out!

Back in 2020, the COVID-19 pandemic forced businesses to modify their day-to-day operations and revamp their business plans to be solely based online. In light of this significant topic, we’re going to share with you some lessons that small businesses have learned as they adapted to the new marketing scene of 2021.

You’ve been having a hard couple of weeks, months or even years with your marketing strategy. It may be because it’s outdated or it may simply be that it just isn’t working. Why does this happen? There are many different reasons and I talk about them in today’s episode. So, sit back, get a cup of coffee and your notepad, because after today’s discussion, you’ll have the knowledge to completely turn around your businesses marketing plan. Let’s get to it!

Today, we have the pleasure of speaking with local fashion business owner Daphne Nissani where we discuss her experience through the COVID-19 pandemic. Daphne owns and runs Boa Boutique, an eccentric fashion business located in midtown Toronto and downtown Oakville. Daphne has made a strong commitment to her business by incorporating different marketing tactics to better her brand amidst the pandemic. From hosting live sessions to actively posting on her social pages, she has done it all and she’s certainly seen some positive outcomes!

Developing a long-term plan for your business is necessary and with this, it’s important to establish yourself as a brand. Branding can be an extensive process, but with the right kind of planning and resources, it can be done! Here are some of our agency’s tips in getting started on a branding plan that you can build upon.

Sports has always been popular amongst the public, this is an ever-growing industry where athletes can show their potential and share their impressive talents. The sports market is so vast that you can start up your own business that can bring a whole new perspective on the industry. However, once you start up your own business, you need to market it in order to drive sales and bring on new clients. Video production and marketing is the bread and butter to any successful promotional campaign and we will discuss exactly how and why in this episode.

While restaurant marketing can be a heavy topic, there are some principles that can be applied to create a successful marketing plan. When you mesh together these main concepts, your restaurant will not go unnoticed. After listening to today’s episode, you will walk away with further knowledge on food industry marketing and how you can ramp up your own marketing game triumphantly.

If you are wanting people to find you on Google search, SEO has to be the number one item on your to-do list. You may notice that other websites continuously rank higher than you on search results, and that is because they take search engine optimization very seriously. But we got some good news! It isn’t too late for you. We know the answer to how original content can drive traffic to your sites and boost SEO. Want to learn more? Listen in on today’s episode!

Running a spa is no walk in the park; like with any business, it takes a lot of time, dedication and effort into establishing your spa as a successful business. There is no doubt that spa owners will run into some challenges when marketing their business to the community. But along with those challenges come solutions! In today’s episode, we have highlighted 7 refreshing marketing tactics for spas to use when they are in a bit of a promoting rut.