Can you create blue oceans after the sale?
In this episode of The Disruptor Podcast, host John Kundtz sits down with Ken Rapp, CEO and co-founder of BluStream, to discuss how to escape pre-sale “red ocean” battles by winning the ownership moment.
Born from a cracked acoustic guitar and a missing post-sale experience, Ken’s Product Experience (PX) playbook shows how to activate, engage, and nurture customers across the unboxing, usage, and care phases.
You’ll hear why e-commerce commoditizes pre-sale behavior, why the first 30–90 days decide retention, and how two-way, context-aware journeys lift repeat purchase, customer satisfaction, and revenue.
In this episode, you’ll learn:
1️⃣ Why the post-purchase window is where growth (and churn) really happens.
2️⃣ The three phases of product ownership: activation (unboxing/onboarding), engagement (usage), and nurturing (care/renewal).
3️⃣ How to design two-way, personalized journeys that time education, prompts, and offers to real usage.
4️⃣ Why asking for reviews too early backfires and what to do instead.
About our guest:
Ken Rapp is the CEO and co-founder of BluStream. He’s a commercialization leader and repeat founder focused on unmet needs, now helping D2C and subscription brands reduce churn and drive revenue by “owning” the product experience after the sale.
Want a Deeper Dive?
👉 Connect with Ken on LinkedIn
👉 Visit BluStream.io for blogs, white papers, and access to the platform
Buyer Experience Mini-Series: The Disruptor's Practical Steps to move from the Red Ocean to the Blue Ocean.
🎥 “Become an Experience Disruptor”
🎥 “Swimming in the Blue Ocean.”
Comments or Questions? Send us a text
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