The Distance

Bill Carlson describes his business as "a little shot and a beer bar," but the 61-year-old Uptown Tavern has always been more than a dive. It's a place where third-shift workers can unwind in the early morning and where people without a place to go on Thanksgiving can come in for a free turkey dinner. Bill, a veteran bartender, knows that even a humble tavern needs to keep evolving to survive.

Bowlers Journal International is the longest-running sports monthly in the United States, and it's a print magazine that's held on to a remarkably loyal base of subscribers and advertisers since its founding in 1913 by a Chicago shoe salesman. Of all the stories Bowlers Journal has told, the most enduring is that of its own longevity and close relationship with its readers.

In this mini episode, Carol Richardson of Richardson Farm explains how to tie a perfect bow.

The Richardson family arrived in Spring Grove, Illinois in 1840, when brothers Robert and Frank each claimed 80 acres of farmland that had become available for homesteading. Successive generations of Richardsons tried their hand at cash crops, dairy cows and pig production. But it was the agritourism business that proved the most sustainable for the 175-year-old family farm, which today is operated by the fifth and sixth generations of Richardsons. The family sells cut-your-own Christmas trees during the holidays and operates the world’s largest corn maze in the fall. They’ve become experts in seasonal entertainment, offering a nostalgic rural escape from suburban sprawl.

Kerry Hubata started dancing at the age of eight and hasn't stopped. In 1968, she and her mentor opened a classical ballet studio in the Chicago suburb of Evanston. The two women never set out to be entrepreneurs, but they ended up with a sustainable business that's trained everyone from professional dancers to the mayor of Chicago.

Athena Uslander is the Cyrano de Bergerac of brownies. The company she co-founded in 1983, Silverland Bakery, makes sweet treats that are sold under the names of grocery stores and restaurants across the U.S. and even internationally. Silverland Bakery may not have the consumer name recognition of a Mrs. Fields or Betty Crocker, but Athena Uslander has the sustainable business and entrepreneurial career she always wanted.

When Abdul Qaiyum, a young Pakistani immigrant, discovered Merz Apothecary in 1972, the Swiss German drugstore was on the verge of closing permanently after nearly a century in business. Qaiyum bought the store from the founding family and has run it ever since, transforming a modest purveyor of homeopathic remedies into a retailer that combines modern business savvy with old-world nostalgia.

The Peter Troost Monument Company has been making grave markers, headstones and mausoleums in the Chicago area since 1889. The issue of longevity has a particular resonance for fifth-generation president Lisa Troost, who knows that the product she sells is a one-time purchase that is meant to last forever.

Stacey Bales has worked in almost every department at her family manufacturing business, from the front office to the shop floor. But when it came to running the entire company, she expected her father, Steve, to do that for at least another decade. That all changed with Steve Bales' sudden passing in 2009. Stacey and her sister, Sara, found themselves in charge of the business without their father, boss and mentor. Today, they're building on Steve Bales' legacy while crafting their own vision for the company.

As students of history, Harlan Berk and his three children know that circumstances around them can change rapidly. They've learned to adapt the family business through 51 years of buying and selling ancient coins, as well as antiquities and maps. From rare artifacts to a mystery involving long-lost valuables and the FBI, there's no telling what might turn up next at Harlan J. Berk Limited.