12 videos every agent should make
1. What people love and hate about living in (your area)
Share with your audience all the things residents love about living in your area and the things they don’t love. Whether you’re talking about a city, a neighborhood or a subdivision, people are curious about what it’s like to live there, and these videos will draw them in.
Whether we like it or not, negativity often attracts attention. If you share that you don’t love living in your area during the summer because July and August are incredibly humid, you’ll be a bit more relatable to the people trying to learn more.
2. Renting vs. buying in (your area)
Use this video to highlight the area you service, and include the area’s name in the title of your video. Then, really break down the specific options for your audience.
Show them the numbers of renting versus buying. Include how much an average house would sell for and a rough idea of their mortgage payment, including taxes and insurance. Then break down the monthly expenses of the lease payment versus the mortgage payment. Highlighting the potential for capital appreciation, the tax advantages of ownership and demonstrating that their payments will actually be lower than if they rent will usually reveal the value in purchasing.
3. Virtual open houses
Facebook has given us unbelievable reach for virtual open houses, even if we live in an area with the option for in-person events. Although our in-person open houses might draw 10-12 people, a Facebook video allows you the opportunity to reach an audience of hundreds of people.
It demonstrates to your sellers that you’re using unique methods to reach buyers, and it helps you draw a larger audience.
And if you live in an area that hasn’t fully reopened yet, virtual open houses allow you to engage with an audience until things fully reopen safely.
4. My favorite places in (your area)
People who are thinking about moving to an area want to see a highlight reel of the best things around you, so highlight a variety of offerings in your area. Include places to take the kids, places to take your spouse and any of the things you love to do.
Shoot video at the local park, a restaurant, the farmer’s market or on a bike trail you love to ride.
Providing this insight allows potential buyers to begin to picture themselves enjoying the area. It also shows potential sellers that you are actively marketing the area to attract more potential buyers for their home, should they list with you.
5. Coming soon
As soon as you take a listing, shoot a video — even if it’s with your phone — and tell your audience how excited you are to bring this house to the market in a few days. Give just a few details, such as the number of bedrooms and bathrooms, and invite interested people to private message you for more details.
These videos will demonstrate a willingness to do something different on behalf of the sellers, and you might even get a chance to double-side some of your listings.
6. Neighborhood highlights
Create a video of the area you’re farming or a neighborhood that you love, and highlight amenities like a pool, neighborhood gym, dog park or anything else that will interest your audience. You can shoot this with your phone, or you can hire someone to shoot this for you.
If you want to draw more traffic, you can spend a little money to buy a domain that you can point people to at the end of your video. If you’re highlighting Live Oaks subdivision, for instance, point your audience to a website you’ve created called LiveOaksSubdivisionHomesForSale.com, where they can see pictures of the homes that are available. Then point them to your website with an evergreen IDX feed of homes currently for sale in the subject neighborhood.
We use BoomTown for this because it allows the visitors to see pictures of the houses that are for sale, and it...
