Ever wonder why it seems like other coaches are signing clients from Instagram so easily…while you're posting consistently and getting nowhere?

The truth is, signing clients from Instagram is actually a very simple funnel—but simple doesn't mean easy. There are specific things that need to happen before someone goes from seeing your content to getting in your DMs, hopping on a call, and becoming a paying client.

In this episode, I'm breaking down the hidden pieces most coaches are missing, the common bottlenecks I see over and over again, and why the problem usually isn't your work ethic—it's the system you're using.

If you've been posting consistently, wondering why Instagram isn't turning into clients, or feeling like everyone else has figured it out except you, then this episode is for you.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:07 The simple Instagram funnel most coaches are trying to master
• 02:38 Why I believe Instagram is still the best platform for coaches
• 05:21 The Three P Framework and how to find what's broken in your business
• 07:22 The most common bottlenecks keeping coaches stuck
• 08:16 My client Lisa's story—and what finally helped her start signing clients consistently
• 10:56 Exactly who DM Dollars is for
• 12:49 What you'll learn inside the workshop
• 13:40 Why I want you to come back—even if you attended before

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

It's June. Are you where you thought you'd be in your coaching business by now?

In this episode of The Divorce Revolution Podcast, I'm having the conversation that not enough coaches are willing to have publicly.

Because if we're being honest, there are a lot of coaches who started this year full of excitement and big goals…and now, halfway through the year, they're feeling frustrated, discouraged, and wondering why things haven't clicked yet.

Maybe you've been posting consistently.

Maybe you've invested in courses.

Maybe you've even signed a client or two.

But the traction you hoped for still isn't there.

And when that happens, it's easy to start questioning everything—your niche, your offer, your abilities, and even whether you're cut out for this in the first place.

In this episode, I'm pulling back the curtain on the parts of entrepreneurship that people rarely talk about: the emotional rollercoaster, the financial pressure, the imposter syndrome, and the reality that becoming a successful coach requires far more than just learning how to coach.

Most importantly, I want you to know that struggling right now does not mean you're failing.

If anything, I hope this episode reminds you that you're not alone, you're not broken, and you don't have to figure this all out by yourself.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:30 The conversations nobody is having on Instagram
• 03:53 Why building a coaching business can feel so emotionally exhausting
• 04:32 How inconsistency starts to chip away at your confidence
• 05:13 Imposter syndrome, embarrassment, and feeling like you're falling behind
• 06:22 The financial pressure nobody talks about
• 08:08 Why struggling does not mean you're failing
• 09:08 The tough-love truth about getting support
• 09:46 The five jobs most coaches don't realize they're signing up for
• 11:15 Why sales, messaging, and marketing are learned skills
• 13:03 The real reason so many coaches stay stuck
• 13:51 Why finding the right mentor can change everything
• 14:39 An invitation to stop guessing and start fixing what's actually broken

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If I asked you right now where your next client is coming from…could you answer confidently?

In this episode of The Divorce Revolution Podcast, I'm talking about one of the biggest differences between coaches who occasionally get clients and coaches who create consistent, predictable income. Because there's a huge difference between getting a client here and there…and actually knowing where your next client is coming from.

If you've been getting clients inconsistently, relying on referrals, or wondering why your business still feels so unpredictable despite all the effort you're putting in, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:43 Why The Divorce Revolution is evolving and what that means
• 02:30 The question every coach should be able to answer
• 03:53 Why a random client acquisition model feels so frustrating
• 07:18 The signs your business is more random than you realize
• 14:32 Why doing more of the same isn't creating better results
• 18:46 What a predictable client-attraction system actually looks like
• 21:19 The simple 1:1 coaching funnel most coaches should focus on first
• 24:50 A sneak peek at my upcoming FREE DM Dollars workshop
• 25:18 An honest check-in: are you building a business or just surviving one?

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Got a freebie but not sure if it's actually helping you get clients?

In this episode of The Divorce Revolution Podcast, I'm wrapping up our 4-part freebie series by talking about something I think most coaches miss: your freebie is not just a PDF or link in your bio—it's part of a bigger client-attraction system.

I'm breaking down what it actually looks like to turn your freebie into something that consistently brings new people into your world, builds trust, and naturally leads them toward working with you. Because if your freebie is just sitting there getting occasional downloads… but not leading anywhere… then it's probably not doing the job you need it to do.

Inside this episode, I walk you through the full flow—from getting eyes on your freebie, to what happens after someone downloads it, to how to know where the breakdown is if it's not converting.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
• Episode 477. Why Your Freebie Isn't Converting (And What to Fix First): https://podcasts.apple.com/us/podcast/477-why-your-freebie-isnt-converting-and-what-to-fix-first/id1577282350?i=1000768528265
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:44 Why your freebie should work like a system—not a one-time download
• 02:00 How to get more eyes on your freebie consistently
• 05:02 What should happen after someone opts in
• 07:55 The follow-up most coaches forget after someone downloads
• 10:09 My 10-day push test to see if your freebie is actually working
• 12:15 The mindset shift that changes how you look at lead magnets
• 13:34 How to use DMs to turn downloads into real conversations

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If your freebie isn't turning into clients, the problem is probably not what you think.

In this episode of The Divorce Revolution Podcast, I'm breaking down why so many coaches assume they need to create a brand new freebie…when the real issue is usually somewhere else in the process.

Because I see this happen all the time.

A coach creates a freebie, promotes it for a little while, doesn't immediately get traction and then decides the answer is to create another one. And then another one. Until suddenly they have 10 freebies and still no consistent leads or clients.

But the truth is, your freebie doesn't exist in isolation.

There's an entire process that has to work around it—from people seeing it, understanding it, wanting it, downloading it, consuming it, and then actually taking the next step with you.

And if one part of that process breaks down, the whole thing feels like it's "not converting."

In this episode, I walk you through the full freebie funnel, the five biggest areas where things usually go wrong, and how to actually diagnose the problem before you throw your current freebie away and start over.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:55 Why most freebies fail to convert
• 02:56 The full freebie funnel (and where it can break down)
• 04:13 Fix #1: Making sure people are actually seeing your freebie
• 05:42 Fix #2: Strengthening your promise and positioning
• 06:28 Fix #3: Creating a smooth and clear delivery process
• 07:37 Fix #4: Making your freebie actionable and transformation-focused
• 08:31 Fix #5: The follow-up piece most coaches are missing
• 10:08 How to diagnose the real issue using metrics and behavior
• 12:45 Your action step before creating another freebie

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Your freebie might be getting downloads but is it attracting actual buyers?

In this episode of The Divorce Revolution Podcast, I'm continuing the freebie series and breaking down how to create a freebie that brings in the right people—not just people who love collecting free stuff.

Because a lot of coaches create freebies backwards.

They start by asking things like:

"What should I give?"

"What would be valuable?"

"What should I include?"

But that's not the right starting point.

The real question is:

"What hyper-specific problem is my ideal client desperately trying to solve right now?"

In this episode, I walk you through the difference between freebies that attract serious buyers versus freebies that attract people who just want more information. We talk about why specificity matters so much, how to create a compelling promise, and why the goal of a freebie is not to teach everything—it's to solve one urgent problem and create a quick win.

If you've been thinking about creating a freebie, or you already have one that's attracting the wrong people (or not converting at all), this episode is going to help you completely rethink how you approach it.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
• Download the FREE 3-Post DM Magnet: https://products.ambershaw.com/3-post-dm
• Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com

What I Discuss:

• 01:41 A quick recap of the freebie series so far
• 02:03 Why strong freebies start with a micro problem
• 04:11 How coaches accidentally attract "freebie seekers"
• 05:28 The four traits every strong freebie needs
• 08:12 Why your freebie should feel like a natural next step
• 08:38 How to create a compelling promise for your freebie
• 10:40 Examples of weak vs strong freebie promises
• 13:01 Why specificity is the secret to conversions
• 14:14 Your action step: the one sentence test
• 15:12 A preview of next week's episode and what's coming next

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You created a freebie…so why isn't it leading to clients?

In this episode of The Divorce Revolution Podcast, I'm kicking off a brand new series all about freebies—what they're actually supposed to do in your business, why so many of them fall flat, and how to use them the right way so they actually generate leads and clients.

Because I see this all the time—coaches spending hours creating guides, PDFs, or templates…only to end up with something that gets a few downloads (maybe), but doesn't actually move anyone forward.

If you've created a freebie that isn't leading to clients or you're thinking about creating one but want to do it right the first time, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
• Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket

What I Discuss:

• 02:02 Why freebies actually matter in your business
• 03:10 The prerequisites you need before creating one
• 05:05 What a freebie is really supposed to do
• 05:58 The three core jobs every freebie needs to have
• 09:07 The biggest reasons most freebies don't work
• 11:44 Why your freebie needs to align with your offer
• 13:48 What you should actually measure (instead of downloads)
• 14:46 Your action step to audit your current freebie
• 15:18 What's coming next in this freebie series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You're doing all the things…so why aren't clients happening consistently?

In this episode of The Divorce Revolution Podcast, I'm breaking down what I call the three non-negotiables—the foundational pieces that actually determine whether your coaching business gets clients or stays stuck in what I call the "messy middle."

Because I know how frustrating it is to feel like you're showing up, posting, and doing what you think you're supposed to be doing but nothing is really moving. No traction, no consistent clients, and definitely no momentum.

And the truth is, it's usually not because you need another strategy or some new "shiny" tactic. It almost always comes down to a breakdown in one (or more) of these three core areas.

So in this episode, I walk you through what those non-negotiables are, how to identify which one might be off in your business, and why focusing here is what actually creates progress—not jumping from one strategy to the next.

If you've been stuck in the messy middle and wondering what's actually broken in your business, then this episode is for you.

Resources Mentioned:

• Book your FREE Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic

What I Discuss:

• 01:05 What the "messy middle" really looks like (and why it's so frustrating)
• 02:12 The unsexy truths about building a coaching business
• 04:01 The 3 non-negotiables every coaching business needs
• 08:16 Why your niche and messaging are ground zero
• 12:05 Creating an offer people actually say "yes" to
• 15:21 Building a system that turns visibility into clients
• 18:13 How to identify what's actually broken in your business
• 20:15 Next steps if you're ready to fix it

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever read a post and thought…"Wait, is this talking about me?"

In this episode of The Divorce Revolution Podcast, I'm breaking down what it actually takes to create messaging that makes your ideal client feel seen, understood, and ready to work with you—because they genuinely feel like you get them.

If you've been posting consistently but not getting traction—or you feel like your content just isn't landing the way it should—this episode is going to show you exactly where to start.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:14 What messaging actually means (and why it feels so hard)
• 03:56 Why most coaches miss the mark with their messaging
• 05:30 A real example of messaging that sounds good but doesn't convert
• 07:19 Why you need to lead with the real, front-facing problem
• 09:40 Why hyper-specific messaging always wins over generic content
• 10:18 A weight loss coaching example that will shift how you think about messaging
• 13:02 The truth about "saturation" and why you're not actually blending in
• 15:53 How niching down makes your messaging more powerful (not limiting)
• 17:27 The difference between relatable vs relevant content

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You're getting people in your DMs…so why aren't they turning into clients?

In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building a coaching business—when you're finally getting engagement, conversations are happening but nothing is converting.

Because the truth is, a lot of coaches think the problem is their content. But what I see over and over again is that the breakdown actually happens inside the DMs—in how those conversations are being handled.

And I get it. Nobody really teaches you how to do this. You're trying to be helpful, you don't want to be pushy, and you're just kind of figuring it out as you go. But there are a few very specific mistakes that are quietly costing you clients.

In this episode, I walk you through the three biggest ones I see all the time—why they happen, and what to do instead so you can start leading these conversations in a way that actually moves people forward.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:37 Why the sales process actually starts before the call
• 04:51 The first mistake I see coaches make in the DMs
• 07:11 The second mistake that keeps conversations stuck
• 08:59 The third mistake that turns people off too soon
• 13:35 How to guide a DM conversation with intention

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com