As we observe the DNA behind some of our favorite CEOs, patterns will start to surface. Some are natural at scaling companies to new levels. And then there are stories like those of Phil Knight, Jeff Bezos, Reid Hoffman, and Sara Blakely who started with a kernel of an idea and went on to launch brands that are household names.

Bob Jordan is the co-author of Right Leader, Right Time, a book that reveals a framework listing four natural instincts of impactful leaders - Fixers, Artists, Builders, and Strategists.

In this episode, we unpack the FABS framework and how to make the most of it.