In this episode of The DNA of Things, Dr. Jeremy Koenig sits down with Garrett Marshall, a visionary leader in digital health and fitness innovation. Garrett shares his journey from a career in sports and fitness to becoming a pioneer at the intersection of fitness, technology, and entrepreneurship. He discusses his work at Xponential Fitness, leading digital transformation efforts, and how his latest venture, the Precision Health Platform, is set to revolutionize the way fitness providers integrate health data to personalize training and wellness solutions. From biomarker-driven insights to the evolving role of AI in fitness, this episode dives deep into the future of digital health and the power of data-driven personalization. Tune in for an insightful discussion on how technology is reshaping the fitness industry and how professionals can leverage it to enhance client outcomes.

Episode Highlights:

• The Evolution of Fitness & Technology – Garrett Marshall shares how fitness has evolved beyond physical training, integrating digital tools and data-driven personalization to enhance outcomes.
• From Athlete to Entrepreneur – Garrett’s journey from sports to fitness technology was shaped by his personal experiences with training, injury recovery, and entrepreneurship.
• Bridging the Gap Between Fitness & Digital Health – His work at Exponential Fitness and beyond has focused on blending traditional fitness models with emerging health technologies.
• The Rise of Digital Fitness Platforms – During his tenure at Exponential, he led the creation of Exponential Plus, a digital fitness platform that expanded access to on-demand workouts.
• Precision Health & Personalization – Garrett’s latest venture, the Precision Health Platform, integrates biomarker analysis, lab testing, and telehealth services to help fitness providers offer more tailored wellness solutions.
• Data-Driven Insights for Fitness Professionals – The platform enables fitness providers to leverage physiological data, such as hormone levels and recovery metrics, to refine training programs.
• Technology as a Tool, Not a Replacement – While digital solutions enhance fitness experiences, Garrett emphasizes the importance of human connection and expertise in delivering results.
• The Future of Fitness & Health Optimization – The industry is shifting toward a holistic, science-backed approach, where fitness, recovery, nutrition, and technology work together to improve overall well-being.

Connect with Garrett: https://www.linkedin.com/in/garrettmarshall/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode of The DNA of Things, Dr. Jeremy Koenig reflects on his first year as a father and how it has reshaped his understanding of human performance, family systems, and child development. Joining him is Brandon Larson, creator of Fantastic Dads, a program that blends scientific insights with practical strategies to help fathers foster deep connections with their children. Together, they explore the role of dads in modern society, the balance between individualism and community in parenting, and the importance of systems thinking in human development. Dr. Koenig shares his personal journey of navigating fatherhood, the impact of structured guidance, and the lessons learned from integrating developmental science into everyday parenting. Whether you're a parent, coach, or someone passionate about shaping the next generation, this conversation offers valuable insights into raising resilient, capable individuals. 

Episode Highlights:

• Fatherhood as a Transformative Experience – Becoming a dad reshapes perspectives on performance, family dynamics, and child development.
• The Power of Systems Thinking – Parenting benefits from a structured, problem-solving approach similar to coaching elite athletes.
• The Role of Fathers in Child Development – Dads play a crucial role in communication, motor skill development, and emotional bonding from day one.
• Balancing Individualism and Community – While modern parenting often feels isolating, building a supportive network is essential for both parents and children.
• The Importance of Early Development – Critical developmental windows, such as early motor skills and self-regulation, shape a child’s long-term growth.
• Resilience and Emotional Regulation – Teaching children coping mechanisms, like slow breathing, helps develop emotional intelligence and executive function.
• Personalized Parenting Through Science – Leveraging genetics, data, and behavioral insights can enhance parenting strategies and child well-being.
• Consistency and Rituals Matter – Establishing family routines fosters security, learning, and strong parent-child relationships.

Connect with Brandon: https://www.linkedin.com/in/conceivecreaterepeat/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

 In this episode of The DNA of Things, Dr. Jeremy Koenig is joined by Andrew Steele, an Olympian turned entrepreneur and a leader in consumer genomics and functional health. From his Olympic journey as a sprinter for Great Britain to co-founding DNAFit and now Stride, Andrew shares how his experiences on the track shaped his innovative approach to health optimization. Together, they delve into the evolution of consumer genomics, the integration of multi-omics data in personalized wellness, and the societal shift toward proactive health management. Andrew's insights reveal practical ways to unlock your potential by leveraging genetics, environment, and behavior. Tune in to be inspired by his story and gain actionable tips for optimizing your health and extending your health span.

Episode Highlights:

• From Athlete to Innovator: Andrew Steele transitioned from an elite sprinter and Olympic medalist to a pioneer in consumer genomics and health optimization, bringing lessons from athletics to health tech.
• The Evolution of DNAFit: Andrew co-founded DNAFit, one of the first companies to offer personalized genetic testing for wellness, which was later acquired by Prenetics.
• Multi-Omics Revolution: Through his new venture, Stride, Andrew combines genomics, microbiome data, and clinical care to create a comprehensive approach to health management.
• Societal Shift in Health: Andrew highlights how the public is moving from reactive healthcare to proactive, preventive strategies, with tools like wearables and biomarker tracking becoming mainstream.
• Health Optimization for All: Personalized health is no longer limited to elite athletes or biohackers; everyday individuals can now access actionable insights to improve their wellness.
• Lessons from Sports: Andrew shares how resilience, grit, and a willingness to embrace discomfort as an athlete have influenced his entrepreneurial success.
• Accessible Technology: Stride aims to simplify the health journey by integrating data, supplements, and telehealth services, making health optimization seamless and actionable.
• Empowering Choices: This episode underscores the importance of understanding your unique biology and taking ownership of your health to unlock your full potential.

Connect with Andrew: https://uk.linkedin.com/in/andrewsteeleathlete

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode, we dive deep into the remarkable journey of Hannah Dose, the Co-Founder and CEO of AU Genomics, a trailblazer in genomics innovation. From pioneering CRISPR research in plant sciences to transforming human health and accessibility in genomics, Hannah's story is one of resilience and groundbreaking achievements. She shares her insights on bridging gaps in health and science, her company’s journey to winning the XPRIZE for rapid COVID testing, and how AU Genomics is making genomic tools more accessible. Tune in to explore how innovation, passion, and a commitment to equity are reshaping the future of genomics.

Episode Highlights:

• Innovative Genomics Solutions: Hannah Dose shares how AU Genomics is tackling high-stakes challenges with bespoke next-generation sequencing solutions, making advanced genomic tools accessible to more people.
• CRISPR Breakthroughs: Hannah's early work in plant sciences using CRISPR technology laid the foundation for her pivot to human health and genomics accessibility.
• XPRIZE Victory: AU Genomics’ rapid, cost-effective COVID-19 saliva test not only won the prestigious XPRIZE but also highlighted the team's dedication to equitable healthcare solutions.
• Addressing Global Health Gaps: Hannah emphasizes the critical need to overcome logistical, financial, and regulatory barriers that hinder equitable access to genomics research and healthcare across borders.
• Empowering Underserved Communities: AU Genomics actively supports marginalized researchers and communities by enabling access to innovative tools and methods previously out of reach.
• AI in Genomics: The integration of AI and advanced computational tools is revolutionizing data analysis, lowering costs, and driving innovation in the genomics space.
• Collaboration and Mentorship: Hannah underscores the importance of building a network of experts to complement your skills and push the boundaries of innovation.
• The Future of Genomics: AU Genomics aims to foster creative, inclusive, and collaborative environments where bold ideas can be tested, transforming the genomics landscape for the better.

https://www.augenomics.com/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode of The DNA of Things, host Dr. Jeremy Koenig sits down with Douglas Mulhall, environmental health innovator and author of Discovering the Nature of Longevity: Restoring the Heart and Body by Targeting Hidden Stress. They dive into the fascinating roles of elastin fibers and calcification in longevity and overall health, uncovering how targeting hidden stress can unlock significant health benefits. Mulhall shares insights into groundbreaking therapies aimed at restoring elastin, potentially transforming how we approach aging and chronic diseases. From the influence of genetics and epigenetics on heart health to the future of elastin research and its impact on athletic performance, this episode offers a forward-thinking perspective for anyone looking to optimize their wellbeing.

Episode Highlights:

• Elastin Fibers and Longevity: Understanding their crucial role in maintaining health and preventing chronic diseases.
• Calcification and Aging: Exploring how calcification impacts the body's functions and its connection to hidden stress.
• Epigenetics vs. Genetics: Discussing the interplay between genetic predisposition and lifestyle factors in heart health.
• Breakthrough Elastin Therapies: Innovative treatments designed to restore elastin and promote longevity.
• Environmental Health Advocacy: Insights into Mulhall's work with the Environmental Protection Encouragement Agency (EPA).
• Heavy Metals and Health: The impact of heavy metals on human health and potential solutions.
• Elastin and Athletic Performance: How restoring elastin can improve muscle mass, prevent injuries, and enhance physical performance.
• Future Directions in Health: The role of AI and emerging research in advancing elastin-focused therapies.

Connect with Douglas: 

• https://www.linkedin.com/in/douglas-mulhall/
• https://a.co/d/67ftski 

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode, Jean-Paul O’Brien, founder of Black Lab X and CEO of Me Biosciences, shares his transformative journey from software innovation to addressing personal health challenges that ignited his passion for genomics and AI. With a mission to unlock human potential and positively impact a billion lives by 2030, Jean-Paul explores the integration of advanced technologies in healthcare, focusing on personalized strategies for well-being and performance.

He discusses the innovative ecosystem of Black Lab X, highlighting the critical role of purpose, resilience, and systems thinking in creating meaningful change. Jean-Paul also provides a glimpse into the future of AI-native companies and their potential to revolutionize industries, especially healthcare. This episode is packed with insights, tools, and inspiration for anyone looking to optimize their life, whether you’re an entrepreneur, athlete, or simply curious about human potential.

Episode Highlights:

• Jean-Paul’s journey from software innovation to genomics and AI
• The mission and vision of Black Lab X
• The birth of Me Biosciences and personalized medicine
• Using DNA insights to optimize athletic performance
• The future of AI in startups and healthcare
• Finding purpose and meaning in innovation

Connect with JP

Website:  

www.blacklabx.com

www.blacklabx.com/next

Connect on:  

Facebook

Twitter

Instagram

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode of The DNA of Things, host Dr. Jeremy Koenig sits down with Jim Crowell, founder and CEO of The Sage House and co-founder of Proof3, to explore his fascinating transition from Wall Street to the fitness industry. Jim shares how his background in finance, fitness, and human behavior shaped his innovative approach to business, diving into the structural foundations of his ventures and the integration of technology in fitness. The discussion touches on topics like entrepreneurship challenges, the importance of deloading and cyclical training, and leveraging DNA and data for personalized coaching. With valuable insights on communication, feedback, and the power of long-term consistency, this episode is a must-listen for fitness enthusiasts, entrepreneurs, and anyone passionate about health and performance.

Episode Highlights:

• Jim Crowell's Transition from Wall Street to Fitness: Exploring how his background in finance, fitness, and human behavior informs his entrepreneurial journey.
• Building The Sage House and Proof 3: Insights into the structural foundations and business models of his ventures.
• Technology Integration in Fitness: The role of connected fitness and leveraging DNA and data for personalized coaching.
• Cyclical Training and Long-Term Consistency: The importance of deloading, cyclical training, and sustained effort for achieving fitness goals.
• Entrepreneurial Challenges and Strategies: Overcoming hurdles and crafting a tech-driven fitness experience while fostering strong client relationships.

Connect with Jim: https://www.linkedin.com/in/jim-crowell/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode of The DNA of Things, Dr. Jeremy dives into an inspiring conversation with Dr. John Berardi, co-founder of Precision Nutrition and author of Changemaker. Together, they explore Dr. Berardi's journey from academia to building a global brand, the challenges of balancing professional ambitions with personal priorities, and his transition to purpose-driven parenting and coaching. The episode is packed with insights into creating lasting impact in both career and family life, highlighting lessons on longevity, emotional presence, and the evolving role of content and technology in shaping connections. Whether you're an entrepreneur, a parent, or someone seeking balance, this episode offers a thoughtful roadmap for harmonizing success with fulfillment​

Episode Highligths:

• Dr. Berardi's Transition to Entrepreneurship: From academia to founding Precision Nutrition.
• Building a Global Brand: The growth and success of Precision Nutrition.
• Balancing Professional and Personal Life: Insights on harmonizing work and family priorities.
• Post-Exit Focus on Fatherhood: Dr. Berardi's shift toward purpose-driven parenting.
• Coaching and Longevity: Lessons on creating sustainable and impactful coaching practices.
• The Rise of Content as a Commodity: How the evolution of content and AI affects business models.
• Parenting and Family Dynamics: Striving for excellence and attachment in parenting.
• Coaching Youth Sports: Managing ego and intentions while nurturing young talent.

Connect with Dr. Berardi: https://www.johnberardi.com/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode of The DNA of Things, host Dr. Jeremy Koenig speaks with health and fitness innovator Mike Hansen, founder of Bridge Health and Versus. With over 25 years of experience, Mike shares how he's revolutionizing the fitness and healthcare industries by bridging gaps, enhancing metabolic health, and empowering entrepreneurs. Dive into a discussion about his operating systems, the intersection of science and fitness, and the transformative potential of resilience. Whether you're an entrepreneur, fitness enthusiast, or curious about innovation, this episode offers insights to redefine your perspective on health and business.

Episode Highlights:

• Bridging Fitness and Healthcare: Mike Hansen’s Bridge Health integrates healthcare services into fitness environments, creating an innovative approach to preventative care.
• Versus: A New Venture Framework: Hansen's Versus redefines entrepreneurship, fostering collaboration and resilience by viewing business as the ultimate competitive sport.
• Jobs to Be Done Theory: Hansen emphasizes the importance of understanding customer needs by focusing on the jobs they aim to accomplish, enabling innovative solutions.
• Non-Consumption Markets: Tapping into markets where services are currently unavailable, like home teeth whitening and GLP-1 integrated metabolic care, drives exponential growth.
• Paradigm Shifts in Fitness: A shift from “look good” to “feel good” drives consumer behavior, prioritizing mental health, mindfulness, and social experiences.
• Business Model Innovation: Hansen champions designing models that maximize consumer value and accessibility, as seen in Bridge Health's insurance-supported metabolic care plans.
• Entrepreneurship Insights: Failure is part of the process, and success lies in competing ideas, reducing risk, and embracing customer feedback early.
• Future of Engineered Wellbeing: Hansen foresees diagnostics moving into homes, AI-driven fitness recommendations, and health optimization as the next frontier in fitness and wellness.

Connect with Mike: https://www.mikeghansen.com/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry

In this episode of The DNA of Things, host Dr. Jeremy Koenig welcomes Dr. Miles Nichols, a functional medicine pioneer and co-founder of Medicine with Heart Clinic and Institute. Dr. Nichols shares his inspiring journey of overcoming chronic illness and discusses his innovative approach to personalized health care. Together, they explore the transformative potential of functional medicine, the role of environment and genetics in health, and the integration of cutting-edge technologies like AI to address chronic illnesses and optimize well-being. Dr. Nichols highlights the importance of reconnecting with inner peace and purpose to enhance overall health and resilience. Tune in to discover how proactive choices and advanced diagnostics can transform lives.

Episode Highlights:

• The Transformative Potential of Functional Medicine: Functional medicine goes beyond managing symptoms, focusing instead on identifying and addressing root causes to optimize health and resilience.
• Dr. Nichols' Personal Journey: His battle with chronic fatigue, environmental toxins, and undiagnosed conditions fueled his mission to empower others through functional medicine.
• Role of Genetics and Environment: Dr. Nichols emphasizes the interplay between DNA, environmental exposures, and lifestyle choices in shaping health outcomes.
• Cutting-Edge Technology in Healthcare: AI and advanced diagnostics, such as epigenetic analysis and AI-driven imaging, are revolutionizing early disease detection and management.
• Chronic Illness Epidemic: Over 60% of Americans live with at least one chronic disease, highlighting the urgent need for preventative care and systemic change in health management.
• Personalized Health Strategies: Tools like continuous glucose monitors and advanced lab testing enable customized approaches for metabolic health and lifestyle optimization.
• Mind-Body Connection: Reconnecting with inner peace and purpose is vital for holistic health, offering resilience against life's physical and emotional challenges.
• Education and Scalability: Public health initiatives and affordable diagnostic tools can empower individuals to take proactive steps toward better health outcomes.

Connect with Dr. Miles - https://medicinewithheart.com/

LINKS:

https://www.drjeremykoenig.com/
https://www.instagram.com/drjeremykoenig/
https://www.youtube.com/@drjeremykoenig

Here's the link for this week's episode: https://drjeremykoenig.substack.com/p/the-polygenic-tapestry