Please note: This is the final episode for season 1 of The Dobcast! We will be back in the next couple of months with season 2...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.

As we conclude season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.

You may recall that Erica asks the same three questions at the end of each interview.

So over these last few episodes, we have collated those answers, providing an insightful summary of the way each guest approaches them.

The third and final question she asks - and the one we will focus on in this episode - is what is the one skill or area you would encourage others to develop so they can be prepared to do their best online?

Our Scout "motto" is be prepared to do your best online, and we aim to instil this in everything we do.

It is the most anyone can ask of us, and we can ask of ourselves - Do Our Best.

While you may find there are a couple of areas you may need to focus on, we really loved how my guests took this question on and distilled it into one single recommendation.

We really loved listening back to these answers, and hope you will too.

If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!

We would also like to thank you for listening to and supporting The Dobcast. After this episode we are taking a break for a month or so, and will be back later this year with Season 2!

Check out all of these guests previous episodes and show notes:

•The Dobcast: Episode 1 - What the heck is The Dobcast!?

•The Dobcast: Episode 2 - Do Your Best Podcasting with Amelia Veale

•The Dobcast: Episode 3 - Changing lives one line of code at a time... with Tina May

•The Dobcast: Episode 4 - Be prepared with an awesome strategy... with Jen Evison

•The Dobcast: Episode 5 - The art and science of social media with Kristy Schirmer

•The Dobcast: Episode 6 - Why organisations fail at social media (and how not to!)... with Jen Evison

•The Dobcast: Episode 7 - Be prepared to avoid burnout... with Brook McCarthy

•The Dobcast: Episode 8 - Do your best to be digitally inclusive... with Ben Teoh

•The Dobcast: Episode 9 - Do your best to build an online brand with... Kate Toon

•The Dobcast: Episode 10 - Do your best with Google Ads with... Melinda Samson

•The Dobcast: Episode 11 - Be prepared for...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.

As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.

You may recall that Erica asks the same three questions at the end of each interview.

So over these episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.

The second question she asks - and the one we will focus on in this episode - is what are you learning at the moment?

With the rate of change of technology and marketing, we are constantly learning.

We were interested to discover what skills or techniques my guests are learning! And they span both personal and business.

If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!

Check out all of these guests previous episodes and show notes:

•The Dobcast: Episode 1 - What the heck is The Dobcast!?

•The Dobcast: Episode 2 - Do Your Best Podcasting with Amelia Veale

•The Dobcast: Episode 3 - Changing lives one line of code at a time... with Tina May

•The Dobcast: Episode 4 - Be prepared with an awesome strategy... with Jen Evison

•The Dobcast: Episode 5 - The art and science of social media with Kristy Schirmer

•The Dobcast: Episode 6 - Why organisations fail at social media (and how not to!)... with Jen Evison

•The Dobcast: Episode 7 - Be prepared to avoid burnout... with Brook McCarthy

•The Dobcast: Episode 8 - Do your best to be digitally inclusive... with Ben Teoh

•The Dobcast: Episode 9 - Do your best to build an online brand with... Kate Toon

•The Dobcast: Episode 10 - Do your best with Google Ads with... Melinda Samson

•The Dobcast: Episode 11 - Be prepared for a career in digital marketing with... Rubina Carlson

•The Dobcast: Episode 12 - Be prepared with awesome systems and processes... with Belinda Weaver

•The Dobcast: Episode 13 - Do your best with influencer marketing... with Natalie Giddings

•The Dobcast: Episode 14 - Do your best...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.

As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.

You may recall that Erica asks the same three questions at the end of each interview.

So over the next few episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.

The first question she asks - and the one we will focus on in this episode - is who or what inspires and motivates you?

As someone who occasionally struggles with motivation, Erica is intrigued by who or what keeps others motivated.

(And she is motivated by conversations with others about their businesses and digital marketing, hence this podcast!)

You will notice some similarities between some of the answers provided, and a lot of variety as well.

We love the way the same question can incite so many answers.

If your motivation doesn't immediately spring to mind, we encourage you to take some time to consider it. And if you are really struggling - take some inspiration from these guests!

If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!

Check out all of these guests previous episodes and show notes:

•The Dobcast: Episode 1 - What the heck is The Dobcast!?

•The Dobcast: Episode 2 - Do Your Best Podcasting with Amelia Veale

•The Dobcast: Episode 3 - Changing lives one line of code at a time... with Tina May

•The Dobcast: Episode 4 - Be prepared with an awesome strategy... with Jen Evison

•The Dobcast: Episode 5 - The art and science of social media with Kristy Schirmer

•The Dobcast: Episode 6 - Why organisations fail at social media (and how not to!)... with Jen Evison

•The Dobcast: Episode 7 - Be prepared to avoid burnout... with Brook McCarthy

•The Dobcast: Episode 8 - Do your best to be digitally inclusive... with Ben Teoh

•The Dobcast: Episode 9 - Do your best to build an online brand with... Kate Toon

•The Dobcast: Episode 10 - Do your best with Google Ads with... Melinda Samson

•The Dobcast: Episode 11 - Be prepared for a career in digital marketing with... Rubina Carlson

•The Dobcast: Episode 12 - Be prepared with awesome systems and processes... with Belinda...

My guest has been working with the internet for almost 30 years, and in this episode shares how he progressed from being introduced to the internet as a 10-year-old in Toronto, to now finding himself as Creative and Event Director for SouthStart.

Craig Swann has run his own digital agency, invented Looplabs, a free, cloud-based music studio, has worked with Macromedia, Adobe and more. These experiences saw him travelling the world and now find him in Adelaide, which he is proud to call home.

I personally find it incredibly interesting to hear this outsider's perspective on my home state, through the lens of his global experience.

In this episode we discuss:

•the opportunities and challenges for Adelaide and South Australia

•the mindset issues that affect many businesses and entrepreneurs

•the importance of really taking the time to understand your target audience

•the psychology of marketing

•and more.Craig also shares some simple and incredibly effective tips for understanding your audience and generating content ideas, along with his top tip to help you be prepared to do your best online.

Get in touch with and follow our guest...

Connect with Craig professionally on LinkedIn: https://www.linkedin.com/in/craig-swann/

Here are some resources we mention during the episode...

SouthStart

The Dobcast: Episode 3 - Changing lives one line of code at a time with Tina May

Customer Journey diagram (download)

Instagram Best Nine

Learn more about Erica Stacey and Scout Digital Training...

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

So often we focus on our weaknesses, the areas we struggle with, or need to improve. But what if we instead focused on and worked to our strengths?

Interest and appreciation of a strengths-based approach to work and life are growing due to proven benefits in mood, productivity, results and more.

This episode's guest is Jane Wundersitz from WunderTraining.

Jane is a trainer and speaker with a focus on knowing and working to your strengths, alongside positive psychology, well-being and more.

In this episode we discuss:

•the benefits of identifying and working to your strengths, both as an individual and a team

•how collective strengths can impact workplace culture

•how strengths can make you feel energised or disengaged

•potential brand and marketing implications of knowing your organisation's strengths

•the impact of strengths on resilience

•and more.Jane also shares with us what she is learning at the moment, and her top recommendation to help you be prepared to do your best online.

Get in touch with and follow our guest...

Check out WunderTraining's website: http://www.wundertraining.com.au/

Connect with Jane professionally on LinkedIn: https://www.linkedin.com/in/jane-wundersitz-b3530513/

Connect with Jane socially on Instagram: https://www.instagram.com/janewundersitz/

Follow Jane on Twitter: https://twitter.com/Wundertraining

Here are some resources we mention during the episode...

Take your free VIA Strengths Assessment: https://www.viacharacter.org/survey/pro/wundertraining/Account/Register

Explore Jane's go-to Coursera online training options: https://www.coursera.org

Body and Soul: Profits with Principles -- The Amazing Success Story of Anita Roddick & The Body Shop

Business as Unusual: The Triumph of Anita Roddick

Learn more about Erica Stacey and Scout Digital Training...

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

We are doing something a little different this episode, and including the audio from a recent webinar where digital marketer and good friend of the show Jen Evison and I discussed the topic of Facebook Ads versus Google Ads.

This is an area we are asked about a lot, with people wanting to know which to use and which one is better.

Spoiler alert: they have some similarities but are also very different, and in this episode we discuss:

•What Facebook Ads are

•What Google Ads are

•Which you should use, when, for what purpose

•And regardless of which you use, some key considerations for each.This original discussion was presented with accompanying slides, so if you are a visual person, do check out the webinar video recording (link below).

Get in touch with and follow our guest...

Check out Jen's website: https://jenniferevison.com

Connect with Jen professionally on LinkedIn: https://www.linkedin.com/in/jenevison/

Connect with Jen socially on Instagram: https://www.instagram.com/jenniferevison.co/

Here are some resources we mention during the episode...

View recordings of our popular past webinars on our page: https://scoutdigitaltraining.com.au/webinars/

Learn more about Erica Stacey and Scout Digital Training:

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Apologies to anyone who may have received a standby version of this episode. If you still have a short piece of audio that ISN'T Paul Gordon, please re-download this episode.

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Today's guest has built a strong personal brand around his special skill for navigating the digital and social media landscape from a legal perspective.

Lawyer Paul Gordon is frequently contacted about and tagged in questions such as "Can I post this...?" "What should I do about...?" "Is it okay to...?" and more.

So in this episode we discuss the three questions Paul is most commonly asked regarding the legal aspects of online marketing and activity, and the one topic he wishes people would ask about more...

This episode explores:

•Copyright law, including the difference between the US's Fair Use and Australia's Fair Dealing laws

•Reposting content

•Who must take responsibility for what's posted on and about an online account

•What constitutes online defamation

•Privacyand more.

Paul also shares with us what he is learning at the moment, and his one tip to help you be prepared to do your best online.

Disclaimer: Please note, while Paul Gordon is a lawyer, this is not legal advice. He is considering anyone's specific individual circumstances, and if you do have any issues, please contact a lawyer and get independent, individual advice about your specific situation.

Get in touch with and follow our guest...

https://www.linkedin.com/in/plgordon/

https://twitter.com/paulgordon

http://wallmans.com.au/

Here are some resources we mention during the episode...

Australian Copyright Council: https://www.copyright.org.au/

Creative Commons: https://creativecommons.org/

Office of the Australian Information Commissioner: https://www.oaic.gov.au/

Copyright Myths: https://www.copyright.com.au/about-copyright/copyright-myths/

Facebook Live: WTF is GDPR!? (And what does it mean for your small business): https://scoutdigitaltraining.com.au/digital-marketing/wtf-is-gdpr/

Facebook Groups including:

Australian Community Managers: https://www.facebook.com/groups/australiancommunitymanagers/

Social Media Club: https://www.facebook.com/SocialMediaClub/

Learn more about Erica Stacey and Scout Digital Training...

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

We live in a visual world, with more photos, images and videos than ever before available at our fingertips.

But how do you plan / create / source / use the best images to represent yourself or your brand!?

My conversation with photographer and social media consultant Kate Potter will show you how...

In this episode we discuss:

•The different options for creating your visual content; from professional, to DIY to using stock photos

•The benefits of building a visual content library

•The importance of a mood board

•Tips for preparing for a photoshoot - both behind and in front of the camera

•Editing tips and apps

•and more.Kate also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online...

Get in touch with and follow our guest...

https://katejeanpotter.com

https://instagram.com/kate42

https://www.linkedin.com/in/katepotter/

https://twitter.com/katepotter

Here are some resources we mention during the episode...

Recommended stock image websites:

•Pexels - https://www.pexels.com/

•Pixabay - https://pixabay.com/

•Unsplash - https://unsplash.com/Australian Copyright Council - https://www.copyright.org.au/

Creative Commons - https://creativecommons.org/

Three ways to optimise your website with images - https://scoutdigitaltraining.com.au/search-engine-optimisation-seo/three-ways-to-optimise-your-website-with-images/

Our favourite Instagram apps - https://scoutdigitaltraining.com.au/social-media/instagram-apps-android-ios/

•A Color Story - https://acolorstory.com/

•VSCO - https://vsco.co/

•Instagram's Lux tool (need to scroll down a bit) - https://help.instagram.com/427910070604293

Learn more about Erica Stacey and Scout Digital Training...

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Influencer marketing is a bit of a buzz word at the moment, but many brands and marketers are unsure how to incorporate it into their marketing, or even where to start!

So in this episode, Erica is chatting with Natalie Giddings, Managing Director of influencer marketing specialists, The Remarkables Group.

Natalie and Erica discuss:

•The benefits of working with influencers

•The different ways brands can work with influencers

•Managing expectations of influencer marketing

•Tips for working with influencers directly

•and more.

Always ahead of the curve, Natalie was also the first social media strategist in Australia's first dedicated social media business, Thinktank Social.

In addition, Natalie shares what she is learning at the moment, and her top tip to help you be prepared to do your best online...

Get in touch with and follow our guest...

https://www.linkedin.com/in/nataliegiddings/

https://www.instagram.com/theremarksgroup/

https://twitter.com/nataliegiddings

https://www.facebook.com/TheRemarkablesGroup/

https://www.theremarkablesgroup.com.au/

Here are some resources we mention during the episode...

Remarkable Pets Podcast: http://www.remarkablepets.com.au/remarkables-pets-podcast/

Learn more about Erica Stacey and Scout Digital Training...

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

Belinda Weaver - from Copywrite Matters - is a successful copywriter, who now also trains other copywriters, on how to improve their writing skills, and their businesses.

She is also incredibly organised.

So rather than chat about copywriting, in this episode we will be discussing an important aspect of managing business and marketing effectively - systems and processes!

Trust us, this will be fun.

Belinda offers some valuable reasons why we should have good systems and processes.

She provides assistance in identifying where and how to incorporate systems and processes.

Along with sharing a few of her own tried and true techniques.

Belinda also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online...

Get in touch with and follow our guest...

https://www.linkedin.com/in/belindaweaver/

https://www.instagram.com/copywritematters/

https://twitter.com/copywritemattrs

https://www.facebook.com/copywritematters

https://www.youtube.com/user/CopywriteMattersTV

https://copywritematters.com/

Here are some of the resources we mention during the episode...

Loom: Free video and screen recording software: https://www.loom.com/

Learn more about Erica Stacey and Scout Digital Training...

https://scoutdigitaltraining.com.au

https://facebook.com/ScoutSocial/

https://instagram.com/ScoutSocial/

https://twitter.com/ScoutSocial/

https://linkedin.com/Scout-Digital-Training/

https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g