Understanding the shift in consumer behavior; why should brands care about SEO during and post Covid; foreseeing the future of search; and, SEO tips to help you thrive towards the #resistthenew normal.

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Why increasing conversions is better than increasing traffic; conversion things you need to know; the call to action timing and best practices; campaign killers or how to undermine your own best efforts; and, COVID considerations.

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The changing role of the customer and why important; the customer: a look back and look forward post crisis; and digital strategies to enhance customer-centricity.

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Best practices for updates, tips for compelling updates, LinkedIn journey to first 100k Showcase Page followers, and ten examples of exceptional pages.

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What is a Page? Showcase Page? Affiliated Page? The Basics, investing in your page, building a strategy around your objectives, anatomy of an update, and how to increase content engagement.

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What is a Landing Page? How does a Landing Page work? How do I get more leads from a Landing Page?

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Succeeding in the #resistthenewnormal on LinkedIn.

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How to Use Competitive Research to Get Ahead During a Crisis (COVID).

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How today’s consumers use social media throughout the buying journey; which social media mistakes businesses commonly make and how to easily avoid them; how to properly plan and develop a social media editorial calendar with the right content mix; why having a solid social media strategy is more important than ever before.

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Media Analytics, benefits of Social Media Marketing, creating and curating engaging social content, UGC and interactive content, and bonus FAQ section.

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