It Aint for Sissies

The Dopamine Dilemma


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Addiction is one of those words that gets thrown around a lot. We're "addicted" to coffee, our phones, online shopping… but what does addiction actually mean?

In this episode, we unpack the science behind addiction in plain English. We chat about what's happening in the brain, why some people are more vulnerable than others, and how addiction is very different from simply having a bad habit. From dopamine and cravings to routines that quietly take over our lives, we explore why breaking free isn't just about willpower.

Whether you've ever wondered why it's so hard to quit certain behaviours, or you're just curious about how our brains work, this is an honest, fascinating conversation that separates fact from fiction—with the usual dose of laughs, sarcasm, and "wait... is that me?" moments.

Because sometimes the hardest habits to break are the ones we don't even realise we've formed.

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It Aint for SissiesBy itaintforsissies

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