Podcast guesting seems pretty straightforward, right? Get invited to come on someone's show, talk for a bit of time, and leave. Simple.

Not so fast!

If you're putting any amount of time into podcast guesting - coming on to other people's shows and sharing your expertise - you want to make sure you're doing it strategically.

How do you qualify shows to be on? Should you only look for podcasts with large audiences? How do you turn guesting into dollars?

We get asked about using podcasting as a marketing vehicle all the time and decided to bring in an expert to help us cover this.

Christie Bilbrey is a podcast PR agency owner and marketing strategist. With a background working in PR & marketing in the U.S. Senate, The White House, at McKinsey & Company, and Paul Hastings, she knows what’s possible when effective messaging is shared with the right audiences.

Her podcast PR agency grows her clients’ authority, credibility, and revenue by booking them as guest speakers on podcasts to connect with new audiences by sharing their stories and insights.

Least to say, Christie is the go-to when it comes to this topic.

Let's dive in!

Show Notes:

✅ Check out Christie's 10 Tips To Grow Your Business As A Podcast Guest: https://bit.ly/pod-guesting

✅ Listen to Christie's show, The Business That Story Built Podcast: https://podcasts.apple.com/us/podcast/the-business-that-story-built/id1468020215

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/