<p>This weeks case study covers Kodak and their downfall by not adapting quickly enough to digital. Understanding when to pivot is crucial in marketing, and Kodak failed to do so, leading to their bankruptcy in 2012.</p>

This weeks case study covers Kodak and their downfall by not adapting quickly enough to digital. Understanding when to pivot is crucial in marketing, and Kodak failed to do so, leading to their bankruptcy in 2012.

The Downfall of Kodak

New podcasWelcome to Digital Marketing Unpacked, the podcast that pulls back the curtain on the most fascinating, complex, and sometimes bizarre world of marketing. Hosted by Scott Sweeney, we dive deep into the strategies, innovations, and untold stories that shape how businesses connect with consumers.

Each week, we break down the latest trends, decode marketing mysteries, and provide actionable insights for marketers, entrepreneurs, and business leaders.t weblog

Business

Marketing

New podcasWelcome to Digital Marketing Unpacked, the podcast that pulls back the curtain on the most fascinating, complex, and sometimes bizarre world of marketing. Hosted by Scott Sweeney, we dive deep into the strategies, innovations, and untold stories that shape how businesses connect with consumers. Each week, we break down the latest trends, decode marketing mysteries, and provide actionable insights for marketers, entrepreneurs, and business leaders.t weblog

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The Downfall of Kodak

The Downfall of Kodak