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Digital Marketing Unpacked episodes
- 2025 Incoming. What's Ahead?
This episode we take a look at what lies ahead in 2025, taken from a survey of over 11,000 marketers. Also, we dive in to SEO specific insights for 2025, and what the Google Search Console update means for you.
26 min - The Downfall of Kodak
This weeks case study covers Kodak and their downfall by not adapting quickly enough to digital. Understanding when to pivot is crucial in marketing, and Kodak failed to do so, leading to their bankruptcy in 2012.
15 min - Conversations About Digital Marketing With Leadership
In this episode, we break down how to have conversations about digital marketing with your leadership team.
22 min - Marketing Fundamentals
The episode breaks down the fundamentals of marketing. Think of it as a deep dive primer for a marketing career. Sometimes, you just need the fundamentals!
27 min - Solo Stove Case Study
The first episode covers the Solo Stove and Snoop Dogg collaboration of 2023 and 2024.
Additionally, we briefly touch on the Temu and Shein PPC bidding war during Black Friday 2024.
11 min
About Digital Marketing Unpacked
From the publisher's feed
New podcasWelcome to Digital Marketing Unpacked, the podcast that pulls back the curtain on the most fascinating, complex, and sometimes bizarre world of marketing. Hosted by Scott Sweeney, we dive deep into the strategies, innovations, and untold stories that shape how businesses connect with consumers.
Each week, we break down the latest trends, decode marketing mysteries, and provide actionable insights for marketers, entrepreneurs, and business leaders.t weblog