In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today.

Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through education, empowerment, and relationship-first guidance. Together, Natasha and Christie discuss how current sales structures are outdated, why collaboration with so-called "competitors" is critical, and how leveraging everyday community professionals—from roofers to realtors—can unlock powerful new referral networks.

Whether you're a sales leader, operator, marketer, or advocate for aging adults, this episode is packed with insights that challenge the status quo and offer real, replicable solutions.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/, CARE by Christie at https://www.carebychristie.com/ or Heart Legacy at https://heartlegacy.com/ 

In Episode 21 of The Drake Insights Podcast, host Natasha Drake and senior living expert Andrew Gall discuss a controversial yet crucial topic: the integration of clinical and care teams into the sales and marketing process in senior living communities.

Gall, a customer success manager from PointClickCare with extensive experience in senior living operations, sales, and marketing, emphasizes the growing disconnect between the promises made during the sales process and the actual care delivered to residents. This disconnect often leads to resident dissatisfaction and high turnover rates.

The conversation highlights the necessity for a shift towards a proactive care model that involves clinical teams from the outset. This approach not only eases the concerns of potential residents and their families, especially the boomer generation seeking transparency, but also contributes to better resident outcomes and community stability.

The discussion centers around "value-based care" and how operationalizing it and adopting technologies can be a solution to key challenges in the industry. They further explores the role of technology in achieving these goals.

This episode provides valuable insights for senior living operators, sales and marketing professionals, and anyone interested in the evolving landscape of senior care.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or PointClickCare at https://pointclickcare.com/ 

The boomer generation is poised to redefine senior living, presenting both a massive challenge and a significant opportunity for the industry. In Episode 20 of The Drake Insights Podcast, host Natasha Drake, along with industry veterans Lauren Messmer and Mike Brindley from Solutions Advisors, explores the critical question: Is senior living truly prepared for this demographic shift? They delve into the widening gap between current offerings and the evolving needs and desires of boomers, discussing the urgent need for innovation and adaptation across all aspects of senior living. From rethinking physical plants and unbundling services to creating communities that foster purpose and engagement, the conversation tackles tough questions about traditional models, financial structures, and sales and marketing strategies. Join Natasha, Lauren, and Mike as they examine the future of senior living and the critical steps providers must take to thrive in the coming boomer wave, including leveraging technology, prioritizing transparency, and creating a culture of purpose to attract and retain this dynamic generation.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Solutions Advisors at https://solutions-advisors.com/ 

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

In Episode 19 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic sits down with Andrew Miller, co-founder of Workshop Digital, to unravel the latest digital trends reshaping the senior living marketing landscape. Tune in as we explore how artificial intelligence (AI), personalization and voice search are transforming SEO, paid search, and content marketing strategies. Join Natasha and Andrew as they delve into these critical trends and provide actionable insights to help senior living communities thrive in the evolving digital world.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Workshop Digital at https://www.workshopdigital.com/

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

In Episode 18 of The Drake Insights Podcast, host Natasha Drake delves into the evolving landscape of senior living sales, exploring the challenges and opportunities that sales teams face in today's dynamic market. Guest speaker Kelly Singleton Myers of KJB Sales Consulting, a seasoned sales expert and author of "The More You Know, The More You Close: The Power of Curiosity-Driven Sales," offers valuable insights on navigating the changing dynamics of customer interactions, the impact of technology, and the importance of adapting sales strategies to meet the needs of today's discerning prospects.

This insightful conversation provides valuable guidance for senior living sales professionals and leaders on how to navigate the complexities of the modern sales landscape, adapt to changing customer expectations, and ultimately achieve greater success in today's competitive market.

In Episode 17 of The Drake Insights Podcast, host Natasha Drake explores the power of professionally designed model apartments in senior living communities. Guests Sasha Davis from Model55 and Brigitte Specht from KJB Consulting discuss how professional model design can enhance the sales process, improve conversion rates, and justify higher pricing. By investing in high-quality models, communities can elevate their brand, attract prospective residents, and ultimately drive business success.

In Episode 16 of The Drake Insights Podcast, host Natasha Drake shares a comprehensive case study of revitalizing a senior living community's marketing strategy during the fourth quarter without increasing the budget. The episode emphasizes that small, strategic adjustments can significantly improve marketing results without major budget increases, especially in the fourth quarter. This case study demonstrates the power of data-driven decision-making and strategic marketing planning.

Episode 15 of The Drake Insights Podcast focuses on the future of senior living, with host Natasha Drake interviewing various attendees from the LeadingAge Annual Conference 2024 in Nashville. The guests share their top 3 words and insights on what they see as the future for the senior living industry. The podcast highlights the excitement and uncertainty around the future of senior living, with industry leaders grappling with the best ways to evolve and improve the senior living experience.

Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversion rates, and achieve your marketing goals.

Episode 13 of The Drake Insights Podcast dives into the implications of the Google Leak and the ongoing DOJ case to uncover the truths of what this means for you and SEO best practices. Expert guest Shannon Schmidt, digital strategy lead at Epic Notion, discusses key takeaways from the leaked information and offers actionable advice for SEO strategies and optimizing websites.