Bought The Biz

The Dream vs. The Grind: The Emotional Toll of ETA


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Episode 4 | Garth Fasano and Christi Loucks

In this episode of Bought the Biz, Garth and Christi pull back the curtain on the emotional roller coaster of running a small business after acquisition. From the thrill of landing a marquee billion-dollar client to the gut-punch of losing customers in the same hour, they dive into the highs and lows that define entrepreneurship through acquisition.

Christi shares moments of doubt—times she thought about shutting the doors—and what keeps her pushing forward despite the weight of family, investors, and an unforgiving market.

Together, Garth and Christi unpack the real toll on personal lives, relationships, and identity, while also exploring the opportunities (and pivots) that technology and AI bring to operators today. This isn’t the glossy “financial freedom in 12 months” version of ETA—it’s the reality: messy, exhausting, and deeply rewarding.

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Bought The BizBy Garth Fasano and Christi Loucks