In this fireside chat with our Managing Partner, Corey Ford, recorded before an audience of early-stage media entrepreneurs, Peter Koechley describes how it felt to “reverse engineer virality” and deal with the expectations instant success set. He talks about why Upworthy eventually abandoned “clickbait with a conscience” in favor of more original content, particularly video, and lets drop the clanger of a name he and his co-founder Eli Pariser had originally earmarked for their media startup.

Before she started Mattermark, Danielle Morrill dropped out of community college, worked in global logistics, was employee #1 at cloud communications startup Twilio, and shut down Referly, the online referrals company she built with her husband, less than a year after graduating from Y-Combinator. Her story is disarmingly honest and full of sass, loaded with great entrepreneurial advice for founders at any stage of their drunken walk.