In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.

To download a copy of the eBook containing the study findings, visit this link.

DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.

In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to find out what thought leadership is and what you need to know to start doing it right. To learn more about how thought leadership can help you or your organization to open conversations with key industry stakeholders, boost brand reputation, and create tangible opportunity, visit dsrghostwriting.com.

Email is a vital tool in the arsenal of a freelancer or small business owner!

Here are some useful things you might need to know about it if you're just getting set up.

I go over:

KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes.

I explain what they are and why you should take the time to configure one for your freelance business.

I go into:

What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?

I discuss:

Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, drawing on some recent research I did as a result of a (partially successful) Wordpress malware injection.

Covered are:

Good luck with your next online project!