The DSR Ghostwriting Podcast

The DSR Ghostwriting Podcast

By Daniel Rosehill (Founder, DSR Ghostwriting)Business
Download on the App Store

The DSR Ghostwriting Podcast episodes

  • 11: Code Red study findings: thought leadership for cybersecurity (Rerecording!)

    In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.

    To download a copy of the eBook containing the study findings, visit this link.

    DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.

    33 min
  • 09: What is thought leadership?

    In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to find out what thought leadership is and what you need to know to start doing it right. To learn more about how thought leadership can help you or your organization to open conversations with key industry stakeholders, boost brand reputation, and create tangible opportunity, visit dsrghostwriting.com.

    35 min
  • 08: The Edelman B2B Thought Leadership Impact Study - Key Findings
    Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for those producing it, but producers are not delivering enough value - or packaging their messages in the right format.
    40 min
  • 04: Everything about email

    Email is a vital tool in the arsenal of a freelancer or small business owner!

    Here are some useful things you might need to know about it if you're just getting set up.

    I go over:

    • Gmail vs branded email
    • What G-Suite (formerly Google Apps) does
    • The default email system that typically comes packed with hosting subscriptions
    • Catchalls, forwarders, and why they are helpful
    • Dedicated SMTP services for bulk email marketing
    • DKIM, SPF, and why authentication is important for better deliverability
    • Some email marketing basics, including GDPR and avoiding having your email blacklisted
      • 29 min
    • 03: KPI dashboards and why even freelancers should have one

      KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes.

      I explain what they are and why you should take the time to configure one for your freelance business.

      I go into:

      • Leading vs lagging indicators
      • Why you might want a KPI dashboard than a simple spreadsheet
      • The different integrations that can be configured, for both basic and advanced users
        • 20 min
      • 02: CRMs for freelancers and small business owners

        What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?

        I discuss:

        • What CRMs do
        • The difference between self-hosted (and often open-source) CRMs and SaaS options
        • The benefits of CRMs versus handling outreach from your inbox
        • Marketing automation, workflows, and why you should be using them to automate your client outreach
          • 26 min
        • 01: Web hosting for freelancers and small business owners

          Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, drawing on some recent research I did as a result of a (partially successful) Wordpress malware injection.

          Covered are:

          • The easy WYSIWYG all-in-one builder solutions
          • Shared hosting
          • VPS hosting
          • Reseller hosting (my personal favorite!)
          • Dedicating hosting

            • Good luck with your next online project!

            24 min

          About The DSR Ghostwriting Podcast

          From the publisher's feed

          Technology writer and reviewer Daniel Rosehill brings you tips on how to use content marketing and thought leadership campaigns to build brand awareness and drive your sales and marketing growth.