“Marketing is really just about sharing your passion.” — Michael Hyatt, NY Times Best Selling Author
The first moment I used Tableau, I knew I was using a revolutionary product. There was something different about it. It didn’t take me long to realize the differentiator was the passion of the people behind the product. That’s where today’s guest comes in.
On this episode of The Dual Axis Podcast, I am joined by Ellie Fields. She is the Chief Product & Engineering Officer at Salesloft. Prior to joining Salesloft, Ellie was the first product marketer at Tableau and eventually grew that team to more than 30 people.
We’re going to discuss:
- The core principles of product marketing
- Starting product marketing from scratch
- Being part of a team creating revolutionary product
- Her impact on the lives and careers of so many people
- How product management & product marketing intersect
- Why you should closely align product marketing with your community
Product marketing is about bringing a product to market, promoting it, and selling it to a customer. At its core, product marketing is about positioning, differentiation, and value proposition. Product marketing involves understanding the product’s target audience, the competition, the unique value the product brings and using strategic messaging to boost awareness and demand for the product.
Where do you start if you’re the first person marketing a new product? What do you do when you realize how revolutionary that product is?
You need to leverage the skills, creativity, and enthusiasm of the team around you to create and market a great product. Everyone must believe in the same set of shared values, thoughts and beliefs. And this needs to be communicated to potential customers.
CONNECT WITH ELLIE
LinkedIn - https://www.linkedin.com/in/elliefields/
Twitter - https://twitter.com/eleanorpd
Salesloft - https://salesloft.com/
Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/
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