The Dual Axis

“Marketing is really just about sharing your passion.” — Michael Hyatt, NY Times Best Selling Author

The first moment I used Tableau, I knew I was using a revolutionary product. There was something different about it. It didn’t take me long to realize the differentiator was the passion of the people behind the product. That’s where today’s guest comes in.

On this episode of The Dual Axis Podcast, I am joined by Ellie Fields. She is the Chief Product & Engineering Officer at Salesloft. Prior to joining Salesloft, Ellie was the first product marketer at Tableau and eventually grew that team to more than 30 people.

We’re going to discuss:
- The core principles of product marketing
- Starting product marketing from scratch
- Being part of a team creating revolutionary product
- Her impact on the lives and careers of so many people
- How product management & product marketing intersect
- Why you should closely align product marketing with your community

Product marketing is about bringing a product to market, promoting it, and selling it to a customer. At its core, product marketing is about positioning, differentiation, and value proposition. Product marketing involves understanding the product’s target audience, the competition, the unique value the product brings and using strategic messaging to boost awareness and demand for the product.

Where do you start if you’re the first person marketing a new product? What do you do when you realize how revolutionary that product is?

You need to leverage the skills, creativity, and enthusiasm of the team around you to create and market a great product. Everyone must believe in the same set of shared values, thoughts and beliefs. And this needs to be communicated to potential customers.

CONNECT WITH ELLIE
LinkedIn - https://www.linkedin.com/in/elliefields/
Twitter - https://twitter.com/eleanorpd
Salesloft - https://salesloft.com/

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

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“Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.”  — Elon Musk

When people develop this entrepreneurial mindset, they empower themselves to be successful in whatever they choose. Whether they own a business or work for someone else, people need the skills and confidence to identify opportunities, solve problems and sell their skills. 

On this episode of The Dual Axis Podcast, I am joined by Ann Jackson, Head Coach of The Data School New York. Before joining us in January 2022, Ann was the founder of Jackson Two, a boutique data analytics consulting firm.

We’re going to discuss two main topics:
- The challenges women face in the workplace
- What it’s like to be a female entrepreneur

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RESOURCES
- The Curse of the Good Girl: Raising Authentic Girls with Courage and Confidence by Rachel Simmons https://amzn.to/3S1idv9
- Evergreen Empire Newsletter - https://theevergreenempire.com/newsletter/
- The Maple Square - themaplesquare.com

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CONNECT WITH ANN
LinkedIn - https://www.linkedin.com/in/annujackson/
Twitter - https://twitter.com/AnnUJackson
Tableau Strategies: Solving Real, Practical Problems with Data Analytics - https://amzn.to/3UYmK4h

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

People lie with charts, maybe intentionally, maybe not. Learning how to interpret and understand charts will help you differentiate between truth and lies. Despite the proliferation of more and more tools, the ability of people to understand data and charts hasn’t improved much.

On this episode of The Dual Axis Podcast, I am joined by Alberto Cairo, an expert in the field of data journalism. We talk about how he got started in data journalism, his influential books, beauty and functionality in data, plus a whole lot more.

Connect with Alberto
LinkedIn - https://www.linkedin.com/in/albertocairo/
Twitter - https://twitter.com/AlbertoCairo
Website - https://albertocairo.com/
Books - https://albertocairo.com/#book

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

Getting more women into tech is one of the greatest challenges companies are facing. Despite conversations about gender diversity in tech, women are still underrepresented. Women face obstacles and discrimination that men don't, and that's not acceptable. Change is happening, but we need to make it happen faster.

On this episode of The Dual Axis Podcast, I am joined by Larissa Amoroso, Vice President, Tableau Community. We talk about her experience being a woman in tech, the challenges she has faced, how to attract more women into tech jobs, and more.

If you are interested in helping to bring more women into tech and want to educate yourself on what's actually happening, this episode is for you.

Connect with Larissa
LinkedIn - https://www.linkedin.com/in/lamoroso/
Twitter - https://twitter.com/amoroso_larissa

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

Are you looking for a way to grow your business through marketing and community building but don’t know where to start? When you don’t understand the difference between the two, you could miss out on great opportunities to grow and engage your customers. Knowing where to spend your money and when is critical and in this episode of The Dual-Axis podcast, Carmen Taubman and I pick our way through the differences to help you make better decisions.

Carmen is the founder of Community Coach, mentoring others who need help with building their own community and providing strategic advice for global communities to help them meet their business goals.

Carmen will break down the differences between marketing and community by looking at their:

• Goals
• How the roles impact business
• How they measure success
• Who benefits from the success
• How much each of these would typically cost your business

Connect with Carmen
YouTube - https://www.youtube.com/c/CommunityCoachCarmen
Twitter - https://twitter.com/acommunitycoach
Website - https://communitycoach.me/
LinkedIn - https://www.linkedin.com/in/carmentaubman/

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

Are you applying for consulting roles but don’t feel ready for the interview? Maybe you don’t know where to start. When you don’t prepare well, you miss out on great opportunities. Interviewing is a skill you can learn and in this episode of The Dual-Axis podcast Ruth Amarteifio and I tackle this topic.

Ruth went through The Data School and and worked as a consultant for the Information Lab before joining the coaching team. She shares her perspective on how YOU can nail your interview, demonstrate your technical skills and show your soft skills too.

Ruth has done tons of interviews and has lots of tips to help you nail that interview:

1. Questions should you expect
2. Ways to prepare
3. Handling adversity
4. Communicating as a consultant
5. Working with customers

Connect with Ruth
LinkedIn - https://www.linkedin.com/in/ruth-amarteifio/
Twitter - https://twitter.com/its_rutherford

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

Hosted on Acast. See acast.com/privacy for more information.

A satisfying career is the greatest experience of your life, but it comes with plenty of challenges. Join community builder Taha Ebrahimi and me as we discuss what it takes to create and engage an audience. If you are interested in growing your own or your company's community, this episode is for you.

If you don't know Taha, you should. She's the magician behind Tableau Public and the global community it has become. I first met Taha at the Tableau Conference in 2018 and she made an immediate impression with her enthusiasm, wanting to know what makes the community tick, and how she can help us.

We discussed how she helped build Tableau Public into a global community with millions of visualizations and over 100,000 users.

In addition:
• How do you build your own tribe?
• How do you increase and keep people engaged?

Taha has a long history of working in strategic and corporate communication, which led to her joining Tableau in 2018.

Watch on YouTube - https://youtu.be/rF-aCm3rGqQ

Connect with Taha
LinkedIn - https://www.linkedin.com/in/tahaebrahimi/
Twitter - https://twitter.com/TahaEbrahimi1

Connect with me
LinkedIn - https://uk.linkedin.com/in/andykriebel
Twitter - https://twitter.com/VizWizBI
Website - https://www.vizwiz.com/
More episodes - https://www.dualaxispodcast.com/

Hosted on Acast. See acast.com/privacy for more information.