When a community is shaken by tragedy, most businesses default to a statement.

But leadership is not always loud.

In this episode, I break down what it actually looks like for local businesses to show up responsibly when their town is grieving.

We talk about:

• Removing friction instead of adding attention

• Supporting other businesses carrying the weight

• Quiet posting and when to pause your marketing

• How to reduce decision fatigue for overwhelmed families

• Why staff conversations matter more than social media statements

• Offering grace when people are raw and overstimulated

• The reality that compassion is not a marketing strategy

This conversation is not political.

It is practical.

Because in moments of crisis, businesses are not just commerce.

They are stabilizers.

And stabilizers matter.