The digital marketing and technology world changes so quickly and keeps updating every single day.

 

Today I had the pleasure of speaking with a digital marketing genius, Allen Levings. He is the founder of Series 5 Digital Marketing and VP SEO of Clixy. He will share some hacks to help us increase the ranking and rating in our digital marketing. He also helps local people to get their google my business listings.

 

Let’s jump right into this episode and learn more about the digital marketing world’s dynamic, plus some hacks to help you in digital marketing.

 

[00:01 - 07:39] Opening Segment

• Let’s bring in Allen Levings to the show.
• Allen shares about his current career and focus
• • He talks about his agency called Clixy.
  • He talks about The Lab, a digital marketing course.
• Allen talks about a few wacks to increase the viewers and rank in searches for Youtube.
• • Play a feature video to welcome viewers to your channel.
  • Create playlists with keywords that you want to rank for.
  • Adding links to your social media, website, and key pages.
  • He talks about the Youtube channel URL.
  • Optimize your video.
  • Add in a long description on your Youtube video.

 

[07:40 - 11:45] Top Tips for Youtube channel 

• Allen shares some important hacks that people do not always do.
• • Adding NAP (Name, Address, and phone)
• Building up entities for your rank in google
• • Add a Facebook page
• Added link to Google My Business and other links
• Using hashtags 
• Engagements and rankings 
• Allen talks about the Blackhead method.
• Allen talks about the intro video.
• • Make sure to mention all the keywords right away.
  • Autoplay with sound and caption.

 

[11: 46 - 17:09] Optimization on Website

• Allen talks about the optimization of the website 
• Make sure your site is optimized for mobile phones and fast.
• Create engageable content and good for the reader
• • Not just focusing on the keywords
  • NLP natural language processing
• Competitor research.
• The importance of checking your website on various browsers
• • Comparing desktop and mobile
• Build your website on mobile view is very important.
• • Google will check the mobile responsive.

 

[17: 10 - 20:52] The Dynamic in Digital Marketing World 

• The digital marketing and technology world changes so quickly.
• • Google is doing updates to their algorithm almost every day.
• People always look for the easiest website to interact with.
• Allen talks about the 3-second time frame and user engagement in google.
• • The bounce rate.
• People have a short attention span, and it is only getting shorter as technology gets faster.

Tweetable Quotes:

“Make sure your site is optimized for mobile phones and have a good mobile responsive” -  Allen Levings.

“Digital marketing and technology world changes so quickly, google is doing updates to their algorithm almost every day” -  Allen Levings.

“Many studies have shown that people have a short attention span, and it is only getting shorter as technology gets faster.” -   Allen Levings.

 

Resources Mentioned:

• Clixy
• The Lab Digital Marketing