The E-Comm Show

In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He sheds light on the platform's evolution and urges sellers to test its ad platform before it reaches the saturation level of Facebook.

Furthermore, Andrew discusses the importance of creating an omnichannel experience in e-commerce. This approach not only boosts brand awareness but also enhances customer comfort with their purchases. Additionally, he reveals strategies for increasing Facebook followers without direct payment. Andrew focuses on designing ads that serve dual purposes: achieving primary goals while simultaneously bolstering follower growth.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences. 

With years of successful experience under his belt, join in on today’s episode, where Andrew and Seth discuss the power of audio and video engagement, how to turn listeners into purchasers, and the benefits of E-commerce sellers hosting their own podcasts. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign and ad group structuring, ad types, bidding strategies, and the optimization of landing pages for these ads.

Furthermore, Maff addresses the keyword targeting strategy used by paid advertising agencies for e-commerce sellers, highlighting its simplicity and effectiveness. He elaborates on the creation of campaigns that strategically negate keywords, leveraging different priority campaigns for more controlled bidding on specific keywords. His discussion extends to the importance of optimizing the Google Merchant Center, providing a comprehensive view of both organic and paid strategies for enhancing online presence and e-commerce success.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

How do you balance the demands of retail and e-commerce in the world of CPG? On this 114th episode of The E-Comm Show, Andrew Maff interviews Kevin Land, Director of E-Commerce for Health-Ade Kombucha. Stocked by over 40,000 stores nationwide, this California-based company is growing fast, and Kevin has been along for the ride for nearly a decade. 

In this episode, Kevin will discuss how Health-Ade bolsters brand awareness through digital marketing, and weighs in on the unique challenges of convincing new customers to try an unfamiliar product. If you’re interested in learning how a successful CPG brand leverages its online presence to improve customer loyalty, don’t miss this episode!

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Amazon is a powerhouse platform for sellers, but issues like product delistings and account suspensions can pose a serious threat to your bottom line. On this 113th episode of The E-Comm Show, Andrew Maff interviews Ben Smith, Head of Sales, Partnerships, and Marketing at Seller Candy, a unique firm that helps Amazon sellers navigate some of Amazon's murkier policies.

In this episode, Ben will discuss how Seller Candy uses a four-step system to get sellers over everyday hurdles when the helpline isn’t cutting it. If you’re too busy to spend hours on the phone with Seller Support, Seller Candy — which currently offers free consultations — might be just the service you’re looking for. 

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

If you’re not diversifying your sales channels, you might be leaving money on the table. On this 112th episode of The E-Comm Show, Andrew Maff interviews Chris Shipferling, founding partner of GW Partners, a full-service firm that helps consumer brands navigate expansion and, ultimately, acquisition. 

In this episode, Chris will discuss how GW Partners leverages operational expertise — including a deep understanding of the nuances of E-commerce — to help clients optimize and increase value. With over twenty years of experience in the field, he’s got a lot of valuable insights, so be sure to listen to this episode for a crash course in smart business management! 

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Creating a new product category can be a daunting task, but it also has the potential to bring massive success. In the 111th episode of The E-Comm Show, Andrew Maff sits down with Laura Lady from FryAway. FryAway is a revolutionary plant-based product that effortlessly converts liquid cooking oil into a solid form, making it convenient to dispose of along with household organic waste.

Listen to this episode as Laura shares the story behind FryAway's creation, the challenges they faced in establishing a new product category, and their innovative marketing strategies that helped them gain traction quickly.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Going global is becoming increasingly important for businesses looking to expand beyond their local markets. On this 110th episode of The E-Comm Show, Andrew interviews Alex Yancher, Co-founder and CEO of Passport Shipping – a revolutionary shipping platform that helps businesses start selling internationally.

In this episode, Tim will talk about the challenges and opportunities that come with selling cross-border, how to pick the right international markets, and what you need to know about Amazon and Shopify fulfillment services. Don't miss this episode if you want to learn more about going global! 

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

When it comes to running successful SMS campaigns, there are several key points to consider. On this 109th episode of The E-Comm Show, Andrew interviews Sara Varni, CMO of Attentive – a leading text message marketing platform that helps businesses drive revenue and improve customer loyalty.

Sara will discuss how to create effective SMS campaigns, the best practices for segmenting your customer base and the tips and tricks that will help you engage your customers. Tune in to this episode if you want to learn more about running effective SMS campaigns! 

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Data has become a crucial part of logistics and supply chain management. On this 108th episode of The E-Comm Show, Andrew Maff, BlueTuskr Founder and CEO  interviews Jordan Arshinoff Floss of Obibox, co-founder and co-president of Obibox – a data-driven platform that helps businesses streamline their logistics operations and deliver an uber-style experience.

From building an instant pool of delivery personnel to optimizing routes and improving customer satisfaction, Jordan will discuss how Obibox is revolutionizing the logistics data sector. This episode is not to be missed if you're looking for ways to optimize your logistics operations! 

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com