Entrepreneurship is a journey that takes a village. Success comes from being surrounded by people who can unlock your brand's potential and help you navigate the choppy waters of change. In this episode, we have Betsy McGinn, an e-commerce and Amazon expert and a longtime participant in the Hirschberg Entrepreneurship Institute. Betty talks about how entrepreneurs can use their brands to drive change and shares practical tips for creating more cost-effective and durable e-commerce models. She shares her insights on navigating the choppy waters of entrepreneurship, raising money differently, and succeeding in the post-pandemic world. If you’re someone who’s looking to unlock your brand’s potential or succeed in the ever-changing entrepreneurial space, then this episode is for you. Tune in now.

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