Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentration risk for their business. Launching a new  ecommerce sales channel seems like the obvious answer. And, just to be clear, we think it is!

Kyle Hamar has been acting as the intrepid reporter for The E-Commerce Leader this week at the Amazon Accelerate Conference.

Kyle Hamar has been acting as the intrepid reporter for The E-Commerce Leader this week at the Amazon Accelerate Conference.

In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.

Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentration risk for their business. Launching a new  ecommerce sales channel seems like the obvious answer. And, just to be clear, we think it is!

In this week’s Tip Of The Week we debate Facebook Messenger Bot marketing vs. traditional email marketing. Which should you use? Listen to this episode and you’ll know the answer.

Being a Price Taker means you have to accept the market more or less dictating the price of your products. But being a price maker means that you position your products to be highly valuable and you influence their price. You make their price. This wonderful example of pricing power is possible. But it requires some principles to make it a reality. In today’s show, we discuss what those are and some examples of how they show up in retail life. 

In this week's Tip Of The Week video we discuss a simple 9 word email that sells millions online, energizes businesses, and delights customers.

Pricing power means the ability to raise your prices without customer resistance. If you’re used to an “efficient” market where there is brutal price competition, there is a kind of magic in this power.  

Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers.