We're going to be discussing the book that Dallas and Jim have spent a great deal of time on these past few months.

The book we've been co-writing, along with PrecisionLender CEO Carl Ryden is called Earn It: Building Your Bank's Brand One Relationship at a Time.

If you're just now hearing about the book, we're releasing it sections, a month at a time. After starting with the intro and Chapter 1 in March, we released Chapters 2 and 3 just last week.

It's all available at theearnitbook.com.