Are you a therapist struggling to attract your ideal clients and grow your private practice? Have you been told that simply having a website or listing your services in directories will bring you the desired results? But despite taking this action, you're still feeling the pain of not attracting enough clients and experiencing burnout. It's time to learn effective marketing and copywriting strategies that will truly resonate with your target audience and help you create a thriving therapy business.

In this episode, you will be able to:

• Discover the power of effective marketing and copywriting strategies to attract your ideal clients and grow your private practice.

• Learn why finding and working with your ideal clients is essential for building a thriving therapy practice that aligns with your values and expertise.

• Explore the common challenges therapists face in marketing and how to overcome them to reach more people who can benefit from your services.

• Harness the power of empathy in your copywriting to connect with potential clients on a deeper level and create meaningful relationships.

• Gain valuable insights on creating engaging and relevant content for social media platforms to foster connections and establish yourself as an expert in your field.

My special guest is Kat Love

Meet Kat Love, a marketing consultant for therapists who brings a fresh and empathetic approach to helping mental health professionals succeed in their private practices. With a personal journey as a sexual abuse survivor, Kat has a deep understanding of the transformative power of therapy and the importance of finding the right clients. Drawing on their expertise in website design, copywriting, and marketing consultancy, Kat helps therapists navigate the challenges of marketing and branding to attract their ideal clients and create meaningful connections. Kat helps therapists get more clients, more referrals, and start making an impact. With Kat's guidance, therapists can confidently navigate the world of marketing and build thriving private practices.

Connect with Kat here:

www.katlove.com

empathysites.com

empathycopy.com

Connect with Amber here:

www.easilydistractedtherapist.com

amberhawley.com

The key moments in this episode are: 00:00:01 - The Challenges of Being a Therapist 00:00:31 - The Struggle with Marketing 00:01:58 - Introducing Kat Love 00:04:31 - The Importance of Niching 00:08:26 - Common Marketing Mistakes 00:15:54 - The Importance of Online and Community Marketing 00:17:51 - The Changing Landscape of Community Building 00:20:31 - Empathy as a Starting Point for Writing Copy 00:22:38 - Overcoming Perfectionism and Impostor Syndrome 00:24:27 - Tips for Writing Copy 00:31:17 - Overcoming Overwhelm in Copywriting 00:32:05 - Getting Feedback from the Right People 00:33:45 - Mindfulness in Social Media Content 00:35:11 - The Emotional Impact of Social Media Posts 00:39:12 - Assumptions and Qualifying Statements 00:46:10 - Dealing with Haters 00:46:24 - Time Management during the Pandemic 00:46:53 - The Value of the Empathy Copy Builder 00:47:43 - Using the Empathy Copy Builder 00:48:23 - Taking Notes to Capture Thoughts

If you're feeling overwhelmed and confused by the complex web of HIPAA regulations and security measures, desperately attempting to navigate the intricacies of compliance without proper training or guidance, only to find yourself frustrated and at risk of noncompliance, then you are not alone! Many therapists like you are grappling with this daunting task, unsure of how to protect sensitive patient information while providing quality care. It's time to alleviate your anxiety and empower yourself with the knowledge and skills necessary to confidently uphold HIPAA standards, ensuring both the privacy and security of your patients' data.

In this episode, you will be able to:

• Discover essential HIPAA compliance and security measures to protect your therapy practice and your clients' sensitive information.

• Understand and navigate the challenges therapists face with compliance to ensure your practice stays in line with legal requirements.

• Learn the importance of having a well-aligned tech stack in your therapy practice to streamline workflows and enhance security measures.

• Normalize struggles with legal and compliance by exploring common obstacles therapists encounter and finding practical solutions.

• Explore effective cybersecurity strategies to protect client confidentiality and maintain trust in your therapy practice.

• Gain valuable insights into the legal and compliance landscape to confidently navigate the complexities of running a therapy practice.

• Unlock practical tips and strategies for successfully implementing HIPAA compliance and security measures in your therapy practice.

My special guest is Liath Dalton.

Liath Dalton is a true powerhouse when it comes to HIPAA compliance and security measures. With a wealth of knowledge and experience, she is the go-to expert for therapists who need guidance in navigating the complex world of legal and compliance matters. Liath's passion for helping therapists build ethical and sustainable practices is contagious, and her ability to explain complex concepts in a relatable and accessible way is truly remarkable. Through her work at Person Centered Tech, she provides therapists with the tools and resources they need to confidently implement HIPAA compliance and security measures, ensuring the protection of client information. With Liath's guidance, therapists can focus on what they do best – providing quality care to their clients – while having peace of mind knowing that they are meeting all necessary legal and regulatory requirements.

Connect with Liath and Person Centered Tech Here:

personcenteredtech.com

Register for the Perfect Work Week Workshop Here:

https://www.theeasilydistractedentrepreneur.com/workweek-oct-23/

Connect with Amber Here:

https://www.easilydistractedtherapist.com/

The key moments in this episode are: 00:00:01 - Introduction 00:03:39 - Struggles with HIPAA 00:06:12 - Benefits of HIPAA 00:08:33 - Challenges for Therapists 00:10:26 - Current Context 00:18:18 - The Fear of Legal Issues 00:19:32 - Normalizing the Struggle 00:21:06 - Translating Legal Requirements 00:23:39 - The Pct Way 00:26:59 - Piecemeal Approach to Compliance 00:36:33 - "Importance of Email Security" 00:37:48 - "Google Workspace vs. Microsoft 365" 00:41:04 - "Removing Distractions and Prioritizing Practice Needs" 00:42:23 - "Common Causes of Breaches" 00:44:08 - "Misconceptions about Waivers and Business Associate Agreements" 00:55:12 - Importance of Device Encryption 00:55:48 - Normalizing Concerns 00:56:18 - Providing Support and Guidance 00:57:36 - Balancing Humor and Seriousness 00:58:31 - Business Idea for Security-Based Swag

Do you want to attract more clients and boost your online presence as a therapist? Are you searching for a solution that can help you achieve this desired outcome? Look no further! In this discussion, I will be unveiling the key to unlocking improved visibility and increased client attraction for therapists like you. By implementing powerful SEO strategies, you can elevate your online presence and experience a surge in client engagement and growth. Get ready to discover the solution that can lead you to these remarkable outcomes!

In this episode, you will be able to:

• Boost your online visibility and attract more clients by leveraging the power of SEO for therapists.

• Discover new opportunities in therapy by embracing innovative approaches and techniques.

• Learn sustainable practices to prevent burnout and prioritize your own well-being as a therapist.

• Create original and valuable content that will engage and resonate with your target audience.

• Make strategic changes to your website to improve its visibility and ensure potential clients can easily find you.

• Enhance your online presence through effective SEO strategies that will increase your client attraction and grow your therapy practice.

My special guest is Jessica Tappana

Jessica Tappana is a therapist and the founder of Simplified SEO Consulting. With a background in counseling and a strong entrepreneurial spirit, Jessica has become an expert in search engine optimization (SEO) specifically tailored for therapists. Through her own journey of growing her counseling practice into a group practice, Jessica discovered the power of SEO in attracting ideal clients and expanding her business. She not only learned the ins and outs of SEO but also developed a systematic approach to help therapists navigate the complexities of online marketing. With a focus on practical strategies and step-by-step guidance, Jessica empowers therapists to optimize their websites and increase their online visibility, ultimately leading to improved client attraction and business growth. Her expertise in SEO has made her a trusted resource in the therapy community, and she continues to help therapists enhance their online presence through her consulting services.

Connect with Jessica Here:

https://simplifiedseoconsulting.com

https://www.instagram.com/simplifiedseo/

Register for the Perfect Work Week Workshop Here:

https://www.theeasilydistractedentrepreneur.com/workweek-oct-23/

Other resources mentioned in this episode:

Episode 175 of The Easily Distracted Entrepreneur Podcast

https://www.easilydistractedtherapist.com/

https://originality.ai/

Inner Circle Membership

https://amberhawley.com/innercircle/

The key moments in this episode are: 00:00:01 - Being a Therapist in Today's World 00:00:30 - Introduction to SEO 00:02:24 - Overcoming Technophobia 00:05:57 - Balancing Multiple Roles 00:07:35 - Avoiding Shiny Object Syndrome 00:14:07 - Importance of Organic Search 00:14:56 - Starting with Google Ads or SEO 00:15:30 - Marketing on a Small Budget 00:17:14 - Adapting to Different Seasons of Life 00:19:33 - Starting with a Solid Website 00:27:16 - The Importance of Maintaining Your Voice and Brand 00:28:39 - Standing Out with Authenticity 00:29:51 - Duplicate Content and SEO 00:30:36 - Integrating Business Coaching and SEO 00:33:06 - Building Domain Authority and Trust 00:40:17 - The Importance of Making Big Changes 00:41:13 - Treating Google Like a Toddler 00:42:07 - The Benefits of Website Redesign 00:43:34 - Taking SEO Step by Step 00:44:48 - Contact Information and Additional Support

If you're feeling overwhelmed by the time-consuming task of note-taking during therapy sessions, constantly struggling to capture all the important details and insights, only to find yourself buried under a mountain of incomplete and disorganized documentation, then you are not alone! Many therapists find themselves trapped in a cycle of inefficient note-taking, frantically trying to keep up with the flow of conversation while sacrificing the quality and comprehensiveness of their notes. As a result, important observations and breakthrough moments may slip through the cracks, hindering the progress of therapy and leaving you feeling frustrated and inadequate. But fear not, for there are strategies and techniques that can help you reclaim your time, streamline your documentation, and ultimately improve the efficiency and productivity of your therapy sessions.

In this episode, you will be able to:

• Improve efficiency and productivity in therapy documentation.

• Learn strategies to streamline note-taking for smoother sessions.

• Set boundaries to protect your own well-being and prevent burnout.

• Prioritize self-care to maintain a healthy work-life balance.

• Discover the benefits of connecting with supportive therapist communities.

My special guest is Dr. Maelisa McCaffrey

Dr. Maelisa McCaffrey is a renowned expert in the field of therapy documentation and efficiency. With her extensive experience as a therapist and the founder of QA Prep, she has helped countless therapists overcome their struggles with documentation. As a trusted Biz Bestie to Amber, she brings a wealth of knowledge and insights to the table. Dr. McCaffrey understands the challenges that therapists face when it comes to note-taking and provides practical strategies to improve efficiency and productivity. Her down-to-earth approach and relatable personality make her a valuable resource in the therapy community. Listeners can expect to gain valuable tips and insights from Dr. McCaffrey as she shares her expertise on efficient note-taking in this episode of The Easily Distracted Therapist Therapist podcast.

Connect with Maelisa Here:

https://www.qaprep.com/

Register for the Perfect Schedule Workshop Here:

https://www.theeasilydistractedentrepreneur.com/workweek-oct-23/

Connect with Amber Here:

https://www.easilydistractedtherapist.com/

The key moments in this episode are: 00:00:01 - The Challenges of Being a Therapist 00:01:40 - The Dread of Documentation 00:04:00 - Trends in Documentation Challenges 00:07:58 - The Red Flag of Falling Behind on Notes 00:09:25 - The Importance of Self-Reflection 00:15:30 - Efficiency in Note Writing 00:16:23 - Common ADHD Challenges with Note Writing 00:18:01 - Collaborative Documentation as a Game Changer 00:19:31 - Computer Fatigue and Dictation 00:21:29 - Timeframe for Completing Notes 00:29:56 - The Challenges of Documentation in Therapy 00:30:40 - The Appeal of Coaching 00:31:27 - Consulting Instead of Coaching 00:33:35 - Viewing Setbacks as Information 00:35:11 - Ending Sessions on Time 00:43:33 - Scheduling Strategies 00:44:09 - Customizing Session Length 00:44:34 - Personal Hacks 00:45:11 - Impact of Ending Sessions on Time 00:49:57 - Seek Support and Community

Are you a therapist caught in the relentless cycle of overwhelm and burnout? Imagine a world where you could break free from this exhausting cycle and find fulfillment in your work once again. Now, picture a podcast created specifically for high-achieving therapists like yourself, with a surprising twist. Meet Amber Hawley, a therapist and entrepreneur who understands the unique challenges that neurodiverse therapists face. Her podcast, The Easily Distracted Therapist, holds the key to reducing overwhelm and increasing fulfillment in your therapy career. Get ready for a journey that will transform your professional and personal life.

The first topic we touch on is the importance of having a schedule as a foundational piece of productivity and consistency.

Your schedule may seem inconsequential but it can be life changing. If you would like to take a deeper dive into creating your perfect schedule and setting the foundation for growing your business without overworking then you are to a free workshop happening Friday October 27th at 10am pst/ 1pm est.

Creating Your Perfect Work Week WorkShop To register: https://www.theeasilydistractedentrepreneur.com/workweek-oct-23/

Hey Fellow Therapist. I'm excited to share that the Easily Distracted Therapist Podcast is launching this week!

Are you easily distracted, overwhelmed and perhaps a neurospicy mental health professional contemplating how to make the whole business ownership thing more sustainable and lucrative.

Being a therapist these days is hard. 

Do you want to stop fantasizing about winning the lottery as the only path to financial freedom? Maybe you dream about making a bigger impact without having to just work more hours. Perhaps you are dealing with the challenges that being neurodiverse can add to managing your time, planning and executing goals and being drawn to shiny objects and overcommitting than this is the podcast for you.

I’m Amber Hawley. I’m a licensed therapist, entrepreneur and a dotcom dropout with ADHD. I’m the host of The Easily Distracted Entrepreneur Podcast and I’ve been helping business owners like you get shit done in a sustainable way all while having more fun.

You will learn real strategies and mindset approaches that are neurodiverse affirming and address business building for therapists like you. 

Episodes will be releasing the first week of October so hit subscribe so you don’t miss out on the expert conversations and training tailored just for you.

https://amberhawley.com/

https://www.instagram.com/itsamberhawley/

https://www.facebook.com/itsamberhawley/

https://www.linkedin.com/in/amberhawley/