The Easy Marketing Guide with Julie Niehoff

Sex sells. We know this. Why else would we title this episode with something so tawdry as “naughty little secrets”? But now that we have your attention, this episode is not about sex. (sorry) It’s about launching and marketing a book. Our special guest in the studio this time is best selling romance novelist Britney King. And yes, she writes some steamy stuff. But you don’t have to dabble in the naughty bits to get something out of this show. Britney has only been publishing novels for three years, but she is already on many best seller lists. In fact, she is listed on iBooks as one of the most anticipated romance novels coming out this fall! She has “reps” at all the major eBook outlets. Not by hiring them, but because she sells enough books to get their attention. We wanted to know how she did it. Her writing is excellent. But so is the writing of many other authors out there. What makes Britney so successful in terms of marketing and sales? Listen to the show! Britney really pulled back the proverbial kimono and shared unexpected and helpful tips. Whether you have already written a book, are writing one right now or think maybe you will in the future – my interview with Britney King is sure to help you come out of the gate stronger than you might have without listening.

Many small businesses suffer a love/hate relationship with Yelp. We know this. In this episode, we’ll go on a journey with our buddy Tom Sesny in another installment of “Tom Sez” – he’ll tell us about his ups and downs with the popular review site. And then we have a featured interview with Austin's beloved Kelly Stocker, marketer, blogger, on-air personality at KGSR in Austin and most importantly for this episode, former Yelp community manager. AKA “Yelp insider”. Kelly helps us navigate the inner workings at Yelp HQ, reveals tips and tricks for making your Yelp experience better as a business owners and tells us about free tools for any business owner to help grow their own reach.