In this episode of The Eat Your Greens Podcast, we meet Kate Mackenzie, the founder of Harrier, the new outdoor brand for trail runners.
Kate founded Harrier in November 2019. Why?
"I became dismayed at the over-commercialisation of trail running. What should be a simple thing to bring a lot of joy was being over-run with extortionately priced 'must have' gear, airbrushed images of elite athletes and hyped-up advertising campaigns," writes Kate on https://harrierrunfree.co.uk/
"The concept for Harrier was born from my own desire to have great quality kit that would last a long time. It's about bringing simplicity and fun back to trail running. We provide everything you need and nothing you don't," she adds.
In this episode, Kate shares the Harrier story. What's more, she shares her learnings, what's worked, and what hasn't in the last 8-months, and the type of brand she hopes Harrier will become.
From design to testing and then the signing off on production, Kate has done it all. To have achieved this in such a short space of time is impressive. To have achieved this in just 8-months, and during a pandemic, is extraordinary. As our resident running obsessive, DC, said when he shared this podcast with the Eat Your Greens team, “this podcast has it all”:
Advice for anyone interested in getting into trail running.
To find out more about Harrier, Google Harrier Run Free or look for @harrier_trail_running on Instagram.
02:29 – 03:04 Kate explains when she got into trail running
03:05 – 03:39 Kate explains how trail running differs from traditional running
03:40 – 04:36 I ask Kate what advice would she give to someone thinking about getting into trail running
04:37 – 05:43 Kate explains what kit you actually need to go trail running
05:44 – 06:18 Kate explains what Harrier is.
06:19 – 07:42 I ask Kate: Do you remember when you first had the idea for Harrier?
07:43 – 08:25 Kate explains that it was in November 2019 she first began working on Harrier.
08:26 – 10:22 Kate explains the design, sourcing, testing and production process she’s been through.
10:23 – 12:02 I ask Kate how she keeps the cost of Harrier products down, but, the quality of them, up?
12:28 – 14:47 Kate explains what impact COVID-19 has had on her business.
14:48 – 17:09 Kate explains what pieces of advice have been particularly useful with regards to launching Harrier.
17:10 – 17:37 I ask Kate what she now knows that she wished she’d known at the start of launching Harrier.
17:38 – 18:29 Kate explains what she would do differently if she was to do it all again.
18:30 – 20:03 Kate explains why now is the right time to quit her day job and go ‘all in’ on Harrier.
20:04 – 22:16 Kate and I talk about the reality of setting up your own business.
22:17 – 24:00 Kate tells me what she hopes Harrier will become.
24:01 – 25:14 I ask Kate what she’s learned about herself that she didn’t already know, having launched Harrier.
25:15 – 28:11 I ask Kate: What advice would you give someone thinking about launching their own business?
28:11 – 29:27 I ask Kate: How can people find out more about Harrier?