You don’t get paid for revenue. You get paid for profit.

In this episode of Freedom to Exit, Lani Dickinson breaks down the financial fundamentals behind a high-value exit—and why EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is one of the most important numbers buyers care about.

Lani shares real-world examples of business owners who struggled to attract offers… until they shifted their focus from top-line growth to bottom-line profitability—and watched their exit multiples climb.

What You’ll Learn:

• What EBITDA actually is—and why it matters to buyers
• How to uncover and fix hidden inefficiencies in your business
• Why buyers walk away from high-revenue, low-margin businesses
• The changes that took one business from $1M to $4M in profit in just 12 months
• Simple strategies to clean up your financials and boost your company’s value

If you want to exit for the number you actually deserve, you have to prove your business can generate real, sustainable profit—without you at the center of it. This episode shows you how.

---

Enjoyed this episode?

Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

Free Resources to Go Further:

📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

Connect with Lani Dickinson:

📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

📌 Facebook: https://www.facebook.com/laniadickinson

Need expert guidance on your exit?

Visit https://stealthfreedomtoexit.com

If you got value from this episode, leave a review—it helps more business owners find the show!