The Eco-Capitalist

2017 Marketing Trends: How Facebook and Snapchat are planning to improve

https://youtu.be/92QQZmEkTE4

On Today’s Show You’ll Learn:

* How Facebook and Snapchat are planning to improve their marketing this year

* The different social media trends we believe will happen this year

* How you can grow your business by utilizing these trends

* And a lot more…

Watch this episode today and discover what’ll happen to social media marketing this 2017!

For more podcasts and videos, please subscribe to my video blog “Marketing Success in Under 10 Minutes” on my Youtube channel. Please share comments or questions about this post of if you’d like to us to cover other digital marketing topics.

“Facebook is doing some testing for advertising in groups. You’ll be able to target groups in the future and serve up ads…”

2017 is super exciting and I believe it’s going to be a good year for all of us. I believe that there will be a lot of significant changes in social media marketing. If you want to prepare for these changes, watch this episode today.

Social media marketing will change this year, especially for giants like Facebook. The key to being successful in social media marketing this year is to anticipate what’s going to happen. I believe this video will give you a lot of insights.

On this episode, we’ll be talking about the marketing trends in social media this 2017. Snapchat and Facebook are starting to go head-to-head against each other. Both of these platforms will be a requirement for any business out there!

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Eco-Capitalist Podcast With Special Guest Taylor Lorenz: Part 1

Special guest Taylor Lorenz on the Eco-Capitalist Podcast today. She is currently a Senior Editor and Director of Emerging Platforms at The Hill where she covers national politics and the administration. She previously covered the 2016 presidential race on social media and oversees content strategy for new platforms and products such as Snapchat, Instagram, Facebook Live and 360 degree video. 
We had a chance to sit down and chat together on this special 2 part edition.

Please read more about her below and be sure to check out her website as well (www.taylorlorenz.com/portfolio/)
I am also a freelance tech reporter for Mic.com where I write about tech and digital culture, social media, memes, and internet stars.

Previously, I served as an Executive Producer at People and Entertainment Weekly where I launched INSTANT, a video-first media brand backed by Time Inc. focused on covering internet celebrities. I also wrote articles about YouTube stars, conducted on-camera interviews for People.com, and provided content strategy for emerging platforms such as Wishbone and Snapchat Discover.

Over the course of my freelance career I have also consulted for the Daily Mail, Refinery 29, The Atlantic, WordPress, and Maxim. For nearly two years, I also served as Freelance Director of Strategy and Partnerships at Mental Floss, where I built the brand's partnership and syndication network from the ground up.

Before I began consulting, I was a tech reporter at Business Insider where I covered early-stage startups and tech culture. In addition to my reporting, I oversaw syndication partnerships on BI's Tech vertical, managed freelancers, and solicited and edited guest posts and opinion pieces. My writing has been republished in Slate, Entrepreneur, and Inc.

Before joining Business Insider, I was Global Head of Social Media and Emerging Platforms at the Daily Mail. I defined the news brand's audience development strategy and launched its presence on social media and emerging networks including Facebook, Twitter, Tumblr, Vine, and Snapchat Discover. I served as the company's first ever Social Media Editor, and built and managed a team of 10 based in London and NYC. You can read more about my role in an interview with POLITICO Media.

Prior to joining the Daily Mail, I worked at mcgarrybowen (then both AdAge and Adweek's Agency of the Year), where I oversaw social strategy, editorial calendars, and content strategy for client brands. I worked on sponsored brand campaigns for Facebook, Twitter, Tumblr, and Pinterest. In 2012, I helped overhaul Verizon's Facebook strategy and social presence and oversaw social tie ins with the X Factor, NFL, NHL, and IndyCar. I have ghost-tweeted on behalf of Verizon for various sponsored athletes including Alex Ovechkin and IndyCar driver Will Power, and celebrities such as Jessica Alba and Mariah Carey.

In 2011, I helped launch FabFitFun.com, a beauty, health, and wellness site by Giuliana Rancic, an E! News host. I covered beauty and health news and helped manage the startup's Twitter, Facebook, Tumblr, and Pinterest accounts. (The company later pivoted to a beauty box subscription service.)

Before getting into digital media, I handled public relations for luxury brands such as Salvatore Ferragamo, Yves Saint Laurent, Donna Karan, Ann Taylor, and Nanette Lepore. A big part of my job was celebrity dressing, which included things like measuring January Jones’ toes and taking Brad Pitt's jacket to be dry cleaned.

I have written for the Daily Dot, BuzzFeed, and many other publications about digital trends and things like Twitter punctuation, Snapchat hacks, and the glory of Pitbull's Facebook page. I currently live in Washington, D.C. but New York is my home, and I'm perpetually trying to move to the west coast.

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