Welcome to The Ecom Show!

The health and wellness industry is a multi-billion dollar space because everyone cares about products that can make their lives better.

From vitamins and minerals to herbal remedies and protein powders, there seems to be a supplement for just about everything. 

But, building a business in this industry is no joke.

When it comes to health and wellness, customers have a million questions about the ingredients, tests, credibility, claims, and efficacy of the products they’re buying.

This is why brands have to work extra hard to win over their customer’s trust. 

I'm your host, Daniel Budai, and I'm thrilled to be joined by Kimball Ungerman, the visionary founder behind the successful health and wellness brand, Optivida.

In this episode, we'll be diving into the fascinating world of health and wellness branding, exploring the ins and outs of building a strong brand identity in this dynamic industry.

With Kimball's vast experience and insights, we'll gain valuable knowledge and personal anecdotes that shed light on the keys to success in the health and wellness space.

Here’s a highlight of what you can expect from today’s episode: 

✅The Inspiration Behind Optivida. 

✅How Whole Food Nutrition Promotes Holistic Wellness. 

✅How To Educate Consumers In The Health Supplement Space. 

✅Optivida’s Approach To Marketing. 

✅Their Digital Marketing Stack.

✅The Importance of Consistently Optimizing Your Customer Journey.

Thanks for listening! 

Visit Optivida Health to learn more about them: https://www.optividahealth.com/

If you enjoyed this episode, please leave us a review. It would mean the world to us. 

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Find it here: https://www.thebudaimedia.com/email-cheatsheet  

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/
• Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Click here to learn more about Budai Media: https://www.thebudaimedia.com/

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Check out some previous episodes: https://www.thebudaimedia.com/podcast

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Hey Budai Nation, 

Fashion is one of the most competitive and crowded ecommerce niches to be in! 

However, it also pays well if you can make your mark in it and find an audience that loves your style. We’ve got Hasnain Khan, the Customer Experience Manager of the men’s luxury brand Kollar Clothing here with us today to share how this brand carved its way to success in a crowded space.  

Kollar Clothing has had very humble beginnings. The founder started in 2016 with just $500, and the design skills he picked up from his grandmother. However, he quickly learned the ropes and found a talented team to help him grow his mission of creating a men’s luxury brand that pays attention to detail and is committed to quality. Currently, the brand makes over $1M+ in annual revenue, and they’ve got a strong community of loyal customers from around the world. 

Click here to visit their website. 

Here are some highlights from today’s episode:

✅How Kollar Clothing started out with $500 and grew to $1M+ in annual sales revenue. 

✅Behind The Scenes of running a global men’s fashion brand. 

✅How this brand distinguishes itself in a competitive market. 

✅How they use discord to increase referrals. 

✅Kollar Clothing’s SMS and email marketing strategy. 

✅How Hasnain helps manage a global brand while working remotely. 

✅Hasnain’s #1 advice to fashion e-commerce brands and marketers trying to enter the luxury market.

If you enjoyed this episode, please leave us a review. It would mean the world to us. 

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. 

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn
• Find me on YouTube 

Click here to learn more about Budai Media. 

Subscribe to my weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

Hosted on Acast. See acast.com/privacy for more information.

Do you ever dream of starting an e-commerce brand but don’t have the capital to back your idea? 

Well then, this episode is for YOU! 

We’ve got DeShawn Gilles, the founder of Summit Ridge Co joining us today to share the story of how they grew their outdoor apparel brand by unlocking the full potential of crowdfunding. 

Discover how you can grow your brand, increase your visibility, get valuable feedback from your ideal audience, AND get the funds you need to start selling your products by leveraging the power of crowdfunding platforms like Kickstarter and Indiegogo in today's episode of The Ecom Show. 

DeShawn Gilles is a passionate mountain climber, and after spending years on the slopes he knew exactly where all of his hiking gear fell short, motivated to create a better and more well-equipped alternative for himself, and other hikers out there, he co-founded Summit Ridge Co. 

Summit Ridge Co. is an outdoor apparel brand that specializes in creating premium outdoor clothing and gear for hiking enthusiasts and mountaineers. Learn more about their origin story and growth by tuning into this episode. 

Visit Summit Ridge Co to learn more about them. 

Here’s a quick overview of what you can expect from this episode:

⛰️How DeShawn’s personal journey as a hiker led to him founding Summit Ridge Co. 

⛰️Summit Ridge’s unique strategy to educate customers about their products. 

⛰️How Summit Ridge uses Kickstarter and Indiegogo to fund their new product lines. 

⛰️How Launch Boom helps small businesses find creative ways to market and raise funds. 

⛰️How Email Marketing can help businesses nurture and get more out of their crowdfunding campaigns.

⛰️DeShawn’s #1 Advice for new entrepreneurs. 

Thanks for listening! 

If you enjoyed this episode, please leave us a review. It would mean the world to us. 

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. 

Click here to visit Summit Ridge Co

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn
• Find me on YouTube 

Click here to learn more about Budai Media. 

Subscribe to my weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

Hosted on Acast. See acast.com/privacy for more information.

#167 FAQ Part 2: Answering Most Commonly Asked Questions About eCom Retention Marketing

Hey Budai Nation, 

Welcome to Part 2 of our FAQ series - a series where I (Daniel Budai) answer some of your top questions about retention marketing. In part 1 of this series we covered everything to do with email marketing, in this episode we will be going broader to answer all the questions we get beyond email marketing. 

Tune in to this episode to learn more about SMS, pop-ups, push notifications, and loyalty programs. 

I’m Daniel Budai, your e-commerce friend, the host of this podcast series, and the founder of Budai Media - a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing. 

Budai Media has been helping e-commerce brands increase their customers’ lifetime value by 20-50% through their personalized retention marketing strategies for the last five years. We’ve worked with over 150+ brands, and generated over 50M+ in additional revenue. My personal goal is to help over 1000 e-commerce brands in the next few years, and I plan to do this by sharing my retention marketing journey as transparently as I can. 

Check out how my team and I generated over $40,000 for one of our clients using push notifications.

Please feel free to reach out to me with any further questions you have about retention marketing, I’ll make sure to answer them as soon as I can personally. 

Here are the links for all the tools I mentioned in the video above:

Recart: A powerful SMS marketing tool, and one of our partners. Click here to create your Recart account with our affiliate link.

SMS Bump: Another great SMS marketing tool. Find it here.

Klaviyo: A great tool for anyone looking to keep their email and SMS all in one place. Click here to create your Klaviyo account with our affiliate link.

PushOwl: Check out PushOwl for push notification marketing. 

Here are some additional retention marketing resources you can explore:

Click here to visit our website to learn more about us and our retention marketing services.

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn
• Find me on YouTube 

Subscribe to my weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

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Is email marketing dead? 

How much $$$ can I expect after hiring an email marketing agency?

How quickly can you help me get started with email marketing? 

These are just some of the questions I get asked on a daily basis when I tell someone that I run an email marketing agency!  Being in the retention marketing space for the last five years, I’ve worked with over 150+ e-commerce brands, and come across several more e-commerce professionals who approach me with similar sets of questions. 

For those of you that are new here, I’m Daniel Budai! Your e-commerce friend, the host of this podcast series,  and the founder of Budai Media- a retention marketing agency focused on helping e-commerce brands grow with the power of email and SMS marketing. 

My team and I realized that these are all natural questions e-commerce business owners have when they think of investing in email marketing, so we decided to collect all these questions, and answer them on The Ecom Show. 

This is Part 1 of a two-part series where our content marketing manager Surbhi and I, will be answering questions about email marketing.

Thanks for listening, if you enjoyed this episode please make sure to leave us a review. 

We’ll see you back here next week for the second part of our FAQ series. 

Meanwhile, we’ve got a lot of retention marketing resources for you to explore:

Click here to visit our website to learn more about us and our retention marketing services.

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn
• Find me on YouTube 

Subscribe to my weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

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The men’s grooming industry and beard care in particular is a booming space to be in right now. But there was a time when beards were considered unprofessional, and a time when men didn’t have as many options to practice self-care. 

Eric founded Beardbrand out of necessity! The necessity for men to have a fulfilling self-care routine that allows them to live life with confidence with or without a beard. In the last 10 years, the brand has grown immensely and has become one of the leading names in the men’s grooming space, it’s even landed a spot on the primetime show Shark Tank. 

Beardbrand sells a wide variety of men’s grooming products ranging from beard care products like wax, oil, balms, softeners, and styling paste to styling tools like combs, brushes, tweezers, and all-in-one grooming kits. They’ve even expanded into apparel with their range of original tee shirts. 

Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing. 

In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.

Here’s a glimpse of what you can expect from this episode of The Ecom Show:

🧔🏻‍♂️Beardbrand’s Origin Story 

🧔🏽‍♂️Beardbrand’s Experience on Shark Tank 

🧔🏼‍♂️Challenges of Selling on Amazon

🧔🏿‍♂️Building a Community Around Your Brand

🧔‍♂️How Retention Marketing Can Help You With Community Building

Click here to learn more about Beardbrand. 

Also, you can stay in touch with me by following me on other social media platforms as well!

Find me on LinkedIn.

Find me on YouTube.

Subscribe to my weekly newsletter, packed with the latest e-commerce buzz.

Thanks for tuning in, we release new episodes each Thursday. You can click on this link to check out some of our previous episodes.

Hosted on Acast. See acast.com/privacy for more information.

Hey Budai Nation, 

Are you an e-com owner looking to grow your sales and visibility? 

If yes, you need to start selling on Amazon as well! 

In 2019, Amazon accounted for 45% of the e-commerce market share in the US alone and this number is only growing as the years go by! Almost everyone uses Amazon to price-check products, and by being omnipresent on both Amazon and Shopify you can maximize your sales. 

We’re extremely pleased to share that we’ve got Amazon coach Michael Veazey here with us for today’s episode of The Ecom Show. Michael is the founder of Amazing FBA, an e-commerce consultancy, and 10K Collective, a very informative and well-renowned e-commerce podcast. His podcast and coaching are focused on helping established e-com operators measure, convert, optimize, and scale their business by teaching them the ins and outs of selling on Amazon. 

Click here to learn more about Amazing FBA. 

Before we get started, here’s a quick introduction of us for all the new listeners! 

Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 5 years, we have worked with over 150+ companies and generated over 50M+ in additional sales revenue. 

Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Thursday. 

We’ve also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. Click here to download it. 

Tune in to this episode to hear Daniel and Michael talk about:

✅Perks of Using Amazon FBA

✅Different Ways of Selling on Amazon

✅How to Start Selling on Amazon From Scratch 

✅How to Drive Traffic to Your Amazon Listings 

✅How Do Amazon Ads Work 

✅How Direct Branding Affects Your Sales 

✅How to Make the Most Out of Amazon+Shopify 

✅Customer Retention on Amazon 

✅Michael’s #1 Tip for Shopify Owners Selling on Amazon

✅What’s 10k Collective and How Can You Enroll

Thanks for listening, if you enjoyed this episode please make sure to leave us a review. 

Click here to visit our website to learn more about us. 

Click on the links below to connect with us: 

• Find me on LinkedIn
• Find me on YouTube 

Subscribe to our weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

Hosted on Acast. See acast.com/privacy for more information.

Hey Budai Nation, 

Welcome back to The Ecom Show! I’m your e-commerce friend Daniel Budai, and today I’ve got a fellow e-commerce marketing agency head, Brett Curry from OMG Commerce, here with me to uncover the latest, and biggest trends shaping the industry. 

Brett is the founder of OMG Commerce. A result-driven digital marketing agency that specializes in helping e-commerce businesses grow their revenue through Amazon advertising, Youtube marketing, Google ads, and Facebook marketing. 

OMG Commerce’s accelerated marketing portfolio offers brands a smarter framework to carry out and measure their marketing efforts. They focus on nurturing leads at every stage by guiding buyers through all four stages of shopping: awareness, consideration, purchase, and loyalty. 

Click on the link below to visit their website, and learn more about their marketing services.

https://www.omgcommerce.com/

Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing. 

In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show.

 We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.

Join us in this episode as we discuss: 

⭐OMG Commerce’s Journey in eCommerce 

⭐How YouTube Can Help Brands Increase Their Overall Brand Presence 

⭐How Retention Marketing Can Help You Double Down on Your CLV 

⭐How to Create a Brand Identity While Selling on Amazon

⭐How OMG Commerce Helped Ezra Firestone’s Brand Generate $5M+ Sales in Just One Year by Leveraging Amazon 

⭐How to Identify Your Niche and Bottlenecks as a Business Owner 

⭐Brett’s #1 Tip to E-Commerce Businesses in 2023 

If you enjoyed listening to this episode, please spare a moment to leave us a nice review! 

Before you go, we've got a special resource for you – the Top 100 High-Converting Emails of Budai Media:

https://www.thebudaimedia.com/top100-emails 

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Check out some previous episodes: https://www.thebudaimedia.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

Hey Budai Nation, 

Welcome back to The Ecom Show! 

The best business ideas come by finding simple solutions to everyday problems. There’s no better way to get people buying than by finding a way to make life a little less annoying for them, and our guest for today is living proof of that! 

Ameka Coleman is the founder of Strands of Faith, a haircare brand that helps people with textured hair enjoy the feeling of having a great hair day every single day with their collection of rich, handcrafted, non-toxic products that focus on hydrating, revitalizing, and moisturizing the strands to healthy hair.

Ameka started her journey by bootstrapping the business almost five years ago and has created a thriving community where her customers can find encouragement, and upliftment to live cleaner, happier, and healthier lives. In this episode, she walks us through her journey, inspiration, and struggles she’s overcome along the way. 

Before we dive right in, here’s a quick recap of The Ecom Show for all our new listeners out there:

The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media. 

Join Daniel and Ameka in this episode as they discuss: 

⭐Ameka’s journey With Strands of Faith

⭐The Importance of Diversifying Your Ad Spends 

⭐eCommerce Influencers Worth Following  

⭐How to Bootstrap Your Business 

⭐How Strands of Faith Created a Community Around Their Products 

⭐Advice to eCommerce Owners Looking for an Exit Strategy 

⭐Ameka’s Advice to eCommerce Business Owners 

Thanks for tuning in! 

Do leave us a review if you enjoyed listening to this episode! 

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. 

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn
• Find me on YouTube 

Click here to learn more about Budai Media. 

Subscribe to our weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

Hosted on Acast. See acast.com/privacy for more information.

Hey Budai Nation, 

With net sales worth $470 billion in 2021, Amazon is the leading e-tailer in the USA. With its global scope and reach, it’s one of the most valuable marketplaces for any brand considering growing their presence. 

We’ve got Scott Moller here to walk us through the intricacies of selling on Amazon. Scott is the co-founder of Year 5, a top-notch Amazon management agency that provides brands with unique solutions and helps them maximize their sales on Amazon. Year 5 is the only Amazon Management Agency that doesn’t charge a minimum monthly fee; instead earns once they start delivering you results. Their clever name Year 5 is an invitation to brands that want to experience year 5 results through winning at Amazon within just one year. 

Visit Year 5 and take control of your brand on Amazon. 

Before we get started, here’s a quick introduction of us for all the new listeners out there:

The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with 150+ businesses and generated $50M+ in additional revenue for the clients. This show is hosted by Daniel Budai, the founder and CEO of Budai Media. 

Join us in this episode to learn more about: 

✅The Story Behind Year 5 

✅Selling on Shopify vs. Selling on Amazon

✅Perks of Working With an Amazon Agency

✅How to Deal With Competition on Amazon 

✅When Should a Business Expand to Selling on Amazon 

✅How Does Amazon’s Attribution Model Work 

✅How to Optimize Your Amazon Listing 

✅Amazon and Email Marketing 

✅Interesting Amazon Updates for 2023 

✅Scott’s Advice to Business Owners Looking To Sell on Amazon 

Thanks for tuning in! 

Do leave us a review if you enjoyed listening to this episode! 

Before you go, we have a special 50-point checklist to help you audit your Klaviyo setup. Click here to access it. 

Click on the links below to connect with my agency and me: 

• Find me on LinkedIn
• Find me on YouTube 

Click here to learn more about Budai Media. 

Subscribe to my weekly newsletter packed with the latest e-commerce buzz.

Check out some previous episodes.

Hosted on Acast. See acast.com/privacy for more information.