#157 Meg Smith From Love, Lexxi: How This Lingerie Start-Up Nails Marketing & Branding
Welcome to the last episode of The Ecom Show for this year! We've got an inspiring story of a lingerie start-up that's built a growing community around its brand using a unique and creative marketing approach headed your way today.
We're pleased to share that Meg Smith, the founder of Love, Lexxi, is joining us for today's episode. Meg Smith started her career working for several D2C brands; she then dipped her toes in entrepreneurship by launching a virtual marketing agency. However, she kept finding herself troubled by the lack of options for lingerie that was both comfortable and sexy. Determined to find a fix, Meg decided to take the matter into her own hands and launched Love, Lexxi after conducting a focus group and talking to over 500,000+ women.
Love, Lexxi is a lingerie brand that aims to empower women by advocating body positivity. The founder Meg's struggles with body positivity fuel the brand's mission. Love, Lexxi has been focused on creating a positive space for women to feel celebrated from Day 1. They've created an online sisterhood through their safe and exclusive community LiveLoveLexxi. Their blog, The Harli Effect, focuses on sharing stories and tips highlighting body positivity, acceptance, and holistic wellness. Join us in this episode to learn more about how small brands can create a great customer experience and build a community from Day 1.
Before we get started, here's a quick introduction of us for all the new listeners!
Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.
Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs.
We've also got a special 50-point checklist to help e-commerce businesses audit their Klaviyo setup. Click here to download it.
Tune in to this episode to learn more about:
✨ The Inspiration Behind Starting Love, Lexxi
✨ Love, Lexxi’s Plans for 2023
✨ How Love, Lexxi Uses Technology to Guide Customers Through the Fit Process Online
✨ How Love, Lexxi Created an Authentic Community Around Body Positivity
✨ How Meg Started Love, Lexxi From Scratch
✨ Meg’s Advice to Entrepreneurs Creating a Fashion Brand
✨ Love, Lexxi’s Marketing Strategy
✨ Meg’s Tips for Creating a Strong Brand Community
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We’ll see you back next year!
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