#131 Hayden Brass From Zea: How to Create a Brand That Stands Out in a Saturated Market
Hey Budai Nation,
We’re back with another episode of your favorite e-commerce podcast, The Ecom Show!
Have you ever held yourself back from starting a business because you feared how competitive or saturated the market for it is?
If yes, then you need to tune in to today’s episode. Our guest for today’s episode is Hayden Brass, the founder, and managing director of Zea, a family-owned sustainable health and wellness brand. We promise you that his story will give you all the push you need to persevere through competition.
Before we dive right in, let me quickly introduce myself and the show. I’m Daniel Budai, the host of The Ecom Show and the founder and CEO of Budai Media, the agency that sponsors this podcast. Budai Media is a retention marketing agency specializing in email and SMS marketing. Over the last five years, we’ve generated over $35M+ in additional sales revenue for over 100+ e-commerce stores from across the globe.
Having worked with several brands in the health, wellness, beauty, and skincare space, we know that sustainability itself isn’t enough of a competitive edge to help a brand stand out from its competition. In this episode, Hayden walks us through how brands can stand out in a competitive market through his own personal experiences of growing Zea.
A little about Zea and what makes it so different:
Zea is a family-owned Australian health and wellness company founded on a love for Kunzea. Kunzea is a special Australian plant that has several healing properties. Hayden and his family have put in years of research to see how they can make the amazing healing properties of Kunzea readily and easily accessible to the world.
Their solution was to launch four distinct brands for health, wellness, and lifestyle - Zea Relief, Zea Gourmet, Zea Essentials, and Zea Active that specialize in a diverse range of natural products, including pain management, skincare, 100% pure essential oils, Australian Honey, and sports recovery.
Visit Zea to learn more about their products and brand story.
https://www.zea.com.au/
Tune in to this episode and join Hayden and me as we discuss:
✅ Hayden’s journey with starting Zea.
✅ The struggles of establishing a business in a competitive market.
✅ How to introduce customers to try and test new ingredients.
✅ Hayden’s advice for entrepreneurs.
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One last thing before you go, make sure that you find and follow me so we can stay in touch!
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https://www.linkedin.com/in/budaidaney/
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Check out my $37M 50-point email marketing cheatsheet, and learn how we helped more than 100 e-commerce businesses make more profit:
https://www.thebudaimedia.com/cheatsheet
Check out some previous episodes:
https://www.thebudaimedia.com/podcast
Thanks for tuning in.
I’ll see you again this Thursday with a brand new episode and a brand new brand story.
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