Digital entrepreneurs, listen up. In this episode of The eCommerce Edge, host Phil Dubois and partner Kevin sit down with global beauty veteran Buddy Abrahams to unpack how beauty brands are adapting to today’s retail realities—and what AI is changing next.

From Dubai to the U.S., Buddy breaks down cultural buying nuances (why 100 ml fragrance flies in the Middle East), the evolving role of DTC storytelling vs. marketplace price competition, and the critical shift to AI-driven search and PDP optimization. We dig into cohort-based retention, loyalty beyond discounts (experiences, partnerships, subscriptions), and the rising convergence of beauty + wellness (digestibles, before/afters, ingredients transparency, personalization).

You’ll learn:

How to make DTC and marketplaces complement each other (story vs. price)

The PDP elements AI and shoppers reward: video, before/after, ingredient clarity

Practical levers to lift LTV without racing to the bottom on price

Personalization playbooks for 2nd/3rd purchases and loyal cohorts

Why comparisons, proof, and wellness tie-ins win the next wave of buyers

What smaller brands can copy from enterprise leaders—today

Guest: Buddy Abrahams — brand, content, and pricing strategist for top global beauty houses. Connect: [email protected] | BuddyAbrams.com

Keywords: eCommerce, beauty, DTC, marketplaces, AI search, PDP optimization, loyalty, LTV, subscriptions, personalization, wellness, digestibles, cohort strategy

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In this episode, Phil Dubois is joined by Kevin Jampole and George Grant of Connected Markets to dig into one of the most painful problems facing modern e-commerce brands—how to make sense of conflicting data across ad platforms, Google Analytics, and Shopify.

They explore the limitations of last-click attribution, how machine learning models offer a "single source of truth," and why tools like AdAmplify are transforming the way brands optimize ad spend, measure lifetime value, and plan for economic uncertainty.

Whether you’re running a DTC store, managing marketing for a B2B SaaS product, or just tired of watching Facebook and Google fight over your conversions, this episode breaks it all down—no fluff, just clarity.

🔍 Topics covered:

The attribution data disaster most store owners face

First-click vs. last-click vs. machine learning models

Repeat purchase behavior and CLTV tracking

Why customer acquisition costs keep rising

Organic search and email as long-term safety nets

Predicting future revenue using past customer data

🎧 Tune in and discover how to stop guessing—and start growing smarter.

Welcome to the inaugural episode of the ecommerce edge with Phil Dubois, CEO of AdAmplify. In this episode, we dive into the dynamic world of ecommerce strategies with Greg Swanson, a digital pioneer known for his transformative approach to media revenue models and digital advertising innovations.

Join us as we explore the shift from the traditional marketing funnel to a complex web of customer journey touchpoints. Greg shares his expertise on optimizing multi-channel marketing strategies to boost customer acquisition and retention. Learn how successful brands navigate today's digital landscape and the importance of understanding customer lifetime value to improve ROI.

This episode is packed with insights into how businesses can effectively manage touchpoints, engage with customers post-purchase, and leverage customer reviews and social proof to drive growth. Tune in for expert advice on staying ahead in the competitive ecommerce space.