The eCommerce Expert Show

In this episode of the e-commerce expert podcast, Justin Christianson, co-founder of the full-service conversion optimization company Convergent Fanatics, shares his origins story of how he got into conversion optimization and his experience of selling his company. We also touch on what preparation is needed when exiting a company, and advice on how to make the process easier. The episode dives into the specifics of conversion optimization and how it can help businesses reach their goals. We discuss the current state of e-commerce in 2021, particularly focusing on the changing landscape for online businesses and the one-trick pony approach of relying on media buying for driving traffic. We provide tips for improving eCommerce conversion, such as taking a page from Amazon's estimated shipping times, skipping the cart popup, heat maps and click maps, and using an open-ended text box with an exit poll for customers to provide feedback. We also discuss the common fear that people have of showcasing their settings online, and how this fear is misguided. Finally, we explore the importance of copywriting in eCommerce, the use of upsells and post-checkout sequences, message-market matching, native advertising, Google Shopping traffic, and the key to success: following the data and adjusting accordingly.

In this episode, we go deep on email marketing for eCommerce with co-founder of "The Email Experience", Dave Miz. We dig deep into the importance of leveraging email and e-commerce platforms, such as Shopify and Klaviyo to REALLY personalize the email experience and maximize response. Additionally, we discuss predictive analytics to trigger flows and increase ROI, as well as how to track and attribute customer behavior across different platforms and devices. Finally, we dig into the importance of A/B split testing in email accounts for e-commerce businesses, and the need to outsource and vet agencies in order to be successful.

In this episode, Derek Gehl interviews Chris Haddad, one of the world's copywriting greats. He shares his journey to success, which began with a suggestion from his career counselor and eventually led him to a career as one of the highest-paid copywriters in the world and the founder of his own "Dating" product line. We also discussed the prevalence of social anxiety and ADD among entrepreneurs, the use of VSLs for ecommerce success, how to use storytelling and emotion to increase conversion rates, and how to effectively use copywriting to increase sales. It was a great conversation and I'm sure our listeners will get a lot out of it!

This episode Derek Gehl interviews Los Silva, an ecommerce entrepreneur with over 20 years of experience building brands online. We discussed the importance of both direct response and brand building in order to maximize profits, and how to build relationships with influencers. Additionally, we explore the differences between the ecommerce and direct to consumer spaces, the importance of investing in the customer experience, and how to create a plan to exit your business. We also discussed the current multiples for ecommerce businesses, the importance of capitalizing the business for long-term success, and how to brand in the digital age. Tune in to gain valuable insight into the world of ecommerce!

Welcome to the eCommerce Expert. In this brief introductory episode, Derek Gehl gives you the low down on who this podcast is for and how to get the most value out of it. So if you're an eCommerce entrepreneur looking to scale your venture or an aspiring entrepreneur looking to launch your own eCom empire, then you don't want to miss this!