The Ecommerce Influence Podcast

In business and life entrepreneurs and must decide to take risks (or not take risks) and live with the impacts it has.

We're talking about an article from Bonobos.com CEO Andy Dunn called The Risk Not Taken and it's had a massive impact on our approach to risk and decision making and wanted to share it with you. Andy talks about everything from the role money has in risk to personal shame and embarrassment. It's something we all feel but rarely talk about in the conversation about entrepreneur-ism and life.

• The role that risk plays in business and life.
• How to deal with the "Decision Elf"
• What to do when you feel like a fraud.
• The need to understand how well off we really are.

• Andy Dunn

You finally found it…

…the answer to your ecommerce store's growth problem and your video marketing conundrum.

At this point you know that video marketing is all the rage as YouTube and other video platforms continue to explode with opportunity to you grow your business. You know you should be capitalizing, but it feels like too big of a task to take on right now.

Video marketing requires a lot of effort to outline a video marketing campaign, write the video(s), film the video(s), edit them, upload them, promote them etc. Of course, you can always hire someone to do all that, but that gets expensive…and who knows if it'll even work and show a positive ROI after all is said and done.

But there is a different way to do video marketing that could work very, very well for you.

It's called YouTube Influencer Marketing and today's guest, Emmanuel Eleyae of Satin-Lined Caps, has experienced the video marketing promised land…to the tune of $80k in revenuer PER month within just the first 9 months of being in business.

He was able to do ALL of this with YouTube and without creating a single video himself. In this episode he's going to teach you exactly how he did it and how you can, too.

Key Takeaways from the Show

• What influencer marketing is and how works on YouTube
• The 3 stages to successful YouTube influencer marketing
• What makes YouTube influencer marketing right for your business
• How to measure YouTube influencer marketing ROI

Links / Resources

• Book on Positioning
• Emmanuel's Twitter
• Emmanuel's personal blog that documents his journey
• Satin-Lined Caps Website
• Emmanuel's Free Training Guide

If there's any online company that completely embodies the idea of an authentic online brand, it's Ugmonk. Customer loyalty to the brand is second to none and something all ecommerce brands should seek to emulate.

Jeff Sheldon, founder & designer, has taken a small side project and turned it into one of the most successful, most authentic online brands we've ever encountered or worked with.

His story is truly one of the most remarkable authentic online brand building stories out there today, and he walks us through the steps he took to grow his business from basically nothing to an "online household name" where customers rarely leave.

He explains to us how he created a loyal community of customers that rarely leave him, the early mistakes he made and how you can avoid them, how he built his authentic online brand without advertising, and his plans to take his business to the next level.

• How to create the most authentic online brand
• The early mistakes Ugmonk made and how you can avoid them
• Their shift in email marketing and the results it has produced
• How Jeff plans to grow Ugmonk moving forward & how you can use some of his ideas to move your business forward as well
• The one thing Jeff suggests you must do from the very beginning

• ugmonk.com
• 1,000 True Fans from Kevin Kelly
• Klaviyo
• Ugmonk twitter
• Ugmonk Instagram
• Click Here for the Transcript

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Tommy Walker has written some of our favorite ecommerce content for some of our favorite sites over the past couple of years including ConversionXL and now Shopify Plus.

He has a wealth of knowledge about content marketing and shares with us his best strategies for establishing a system to generate a large amount of quality, effective content for ecommerce companies. He shares all in today's episode, take a listen.

Not every ecommerce company needs content marketing as a crucial part of their strategy. As Tommy puts it... I don't need an article about how to make my bed if I'm buying sheets online.

However, if part of your mission is to build a lifestyle brand surrounding your product then content needs to be a big focus for you as it builds community, loyal customers, and drives a lot of traffic when done right.

Tommy shares his personal 'code' (the one he's using for the Shopify blog he's now running) for successfully writing articles and hiring people able to create quality, effective content.

The key is to clearly define the audience you are addressing and what your brand stands for. With this in hand, you can hire great talent and give them the information they need to be able to write the content you expect in order to reflect your vision.

In this podcast we'll also cover an amazing workflow you can copy in order to manage content and writers just like Tommy does at Shopify. If you can run a system like this, you'll be able to consistently (and efficiently) knock out content that attracts great customers.

• Why content marketing might not be right for your ecommerce company.
• How to hire writers for your content team.
• What you need to know about creating great content.
• Lifestyle brand vs Service oriented product.
• How to manage content production and independent writers.

• Tommy on Twitter
• Shopify Plus Blog
• conversionxl.com
• thrillist.com
• beardbrand.com
• Trello

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

We talk about building systems all the time, but how well do they actually hold up when you completely leave your business? It was time for us to "put our money where our mouth is".

We recently tested out how well our systems worked by sending by sending Austin to Asia and completely off the grid for 3 weeks. In this episode we talk about the results we experienced, what we learned, and what we failed at so you can make the necessary adjustments in your business and make your systems work for you.

Systems are vital because they provide the freedom to step and disconnect so you can live a life outside of your work and really enjoy what you're working on.

Ask yourself, what would happened if I left your business today for 4 days and didn't have any connection to internet or phone? What about 3 weeks?

If you get a small panic attack just thinking about it, then you need to create more and better systems. A business is only a business when you can step away and still make money while your gone and everything, for the most part, still operates seamlessly.

During this test we realized that it success comes down to mastering a few different areas including hiring, systemization, measurement, and shared vision. Of course there's more to it than just that so we'll cover it all in this episode.

• A breakdown of the mistakes we made, the good things we did and how you can use our experience to help you
• How the SOP's we've been developing over the past 9 months worked out.
• Why hiring an AMAZING team is crucial to success and some ideas on how to do it.
• How customization will prevent you from leaving your business and completely disconnecting.
• The misconceptions you have about your role and why you might not really be needed in your business (hurts, we know), but why you should want it that way

• Interview with Andrew Foxwell
• The Amazing PooPourri Video
• Still using Mailchimp? Email Klaviyo today
• How to systematize.

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

If you're not driving more ecommerce sales with Facebook advertising then you're missing out on one of the best "demand generation" systems available to your business today.

Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients...and if you're not getting that with what you're doing now, here's how you can start.

The person responsible for helping some of our clients see those kinds of returns is Facebook advertising expert and friend, Andrew Foxwell. Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today.

He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us. This is episode is part two in a 2-part series that will teach you how to drive more ecommerce sales with Facebook.

Part one is an overview of Facebook advertising, what's possible, and we lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with facebook advertising.

• How to structure Facebook advertising campaigns for success for your ecommerce store.
• The targeting power of Facebook and how to best use it to your advantage
• How to find the highest converting ad campaign in the shortest amount of time.
• How to a create large, highly-qualified "Lookalike" audience that generates sales on demand.

• Facebook Advertising for Ecommerce Quick Start Guide
• Foxwell Digital
• Andrew on Twitter

The man who stops advertising to save money is the man who stops the clock to save time.

If you're not driving more ecommerce sales with Facebook, you should be. If you are using Facebook to drive sales, you can do it better than what you're doing now.

Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients. Most of the credit can go to Facebook advertising expert and friend, Andrew Foxwell.

Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today. He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us.

This is episode is part one in a 2-part series that will teach you how to drive more ecommerce sales with Facebook. Part one is an overview of Facebook advertising and what's possible. We then lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with Facebook advertising.

• Why you need to be using Facebook advertising for ecommerce.
• The biggest obstacles to Facebook marketing success and how to avoid them.
• How to get 3x, 4x, 5x and up to 10x return on adspend with Facebook Advertising
• The first thing you need to do (or optimize) to succeed in driving more ecommerce sales with Facebook.

• Facebook Advertising for Ecommerce Quick Start Guide
• Foxwell Digital
• Andrew on Twitter
• Mindset by Carol Dweck

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

If you've listened to parts one and two of this three-part series you should have a firm grasp on scrum, the methodology we use to help us do twice as much in half the time.

The final episode in this series will cover our personal experiences using the methodology, how we've modified it to fit our business, the things we're improving as we move along, and how we think you should apply it to your ecommerce company. Plus, we also have a special guest joining us, and he goes by the name "Master Splinter."

No, he's not a mutant rat.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

This episode is part three in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time.

Tim Francis is the guest on the first two episodes in this series. He is a Scrum "master" so to speak and he taught us the ins and outs of the process. In the first two episodes of this series he outlines what scrum looks like and how you can use it in your business.

Part one is an overview of the methodology, part two is how to execute the methodology, and part three is a review of how we implement scrum into our business and how you can apply it to yours.

• How scrum can help anyone do twice as much in half the time
• Why and how the scrum framework applies to ecommerce
• A complete breakdown of the 5 essential components of successful scrum implementation
• The most inefficient way to get projects done

• "Get Twice As Much Done In Half The Time with Scrum" Process Map & Resource Links
• BOOK - Mindset the New Psychology of Success

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Getting twice as much done in half the time seems like a fantasy, but it can become a reality if you're using the scrum methodology.

If you're looking for the silver bullet to increase productivity, this could be it for you, it has been for us.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

Tim Francis is the guest on the first two episodes in this series. He is a scrum "master" so to speak and he taught us the ins and outs of the process. In this series he's going to outline what scrum looks like and how you can use it in your business.

This episode is part two in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time.

Part one is an overview of the methodology, part two covers how to execute the methodology, and part three is a review of how we implemented scrum into our business and how you can apply it to yours.

• How scrum can help anyone do twice as much in half the time
• Why and how the scrum framework applies to ecommerce
• A complete breakdown of the 5 essential components of successful scrum implementation
• The most inefficient way to get projects done

• "Get Twice As Much Done In Half The Time with Scrum" Process Map & Resource Links
• Profit Factory
• Tim Francis Twitter

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

It seems like we're all looking for the silver bullet when it comes to getting more done in our business. Look no further. There is a methodology that will help you do twice as much in half the time.

Too good to be true? We thought so, too...until we implemented it. Now our team is producing more work, at higher quality, and in much less time. And so can you.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

Tim Francis is the guest on the first two episodes in this series. He is a scrum "master" so to speak and he taught us the ins and outs of the process.In this series he's going to outline what scrum looks like and how you can use it in your business.

This episode is part one in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time. Part one is an overview of the methodology, part two is how to execute the methodology, and part three is a review of how we implement scrum into our business and how you can apply it to yours.

• How scrum can help anyone do twice as much in half the time
• Why and how the scrum methodology applies to ecommerce
• The 5 essential components of successful scrum implementation
• The most inefficient way to get projects done

• "Get Twice As Much Done In Half The Time with Scrum" Process Map & Resource Links
• Profit Factory
• Tim Francis Twitter

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.