The Ecommerce Influence Podcast

Implementing truly data driven email marketing in your ecommerce business is no easy task...until now. Ed Hallen helps ecommerce companies easily implement data driven email marketing that actually works through his platform, Klaviyo.

He is co-founder of Klaviyo, an ecommerce-focused email service provider that provides you with better email through data-drive personalization and targeting.

From powerful A/B testing to automatic analysis of conversions, Klaviyo helps you maximize the impact of your email on key metrics.

He received his MBA from MIT, worked at Google, and led product management for Applied Predictive Technologies where he the guided product and technology vision for a team of 15 engineers and consultants.

Ed has used those experiences to create one of the most robust email service providers for ecommerce businesses, one that we recommended to all of our clients.

In today's episode Ed helps us understand all components in data driven email marketing.

• How you can market like Amazon in a one to one way.
• Crafting your message to a customer from day 1 to day 365.
• The 3 pillars of successful ecommerce email marketing.
• Which email campaigns you should start with and how to do it.

Klayvio.com

Ed Hallen on Twitter

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.

He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT.

With 17 years working in the field of interactive web design and development his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog.

His roles ranged from Interaction Designer, to establishing and leading Bodog's first usability team, to inspiring a team of user centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization.

Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages.

• 3 questions to help you identify usability problems on your pages
• 7 principles of conversion centered design
• The WWWH quick-start exercise to writing landing pages quickly
• How to maximize your confirmation pages for secondary conversions

• Oli Gardner on Twitter
• Page Fights Oli's
• Unbounce
• Landing Page Conversion Course

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company where his mission is to enhance your web video ecosystem, YouTube channel, network videos.

For the last six years he has marketed, distributed, promoted, and produced online videos on platforms across the social video spectrum, creating millions of dollars in advertising and branding revenue.

Dane says that competition for your audience's time is simply too great, and says that you need to focus just as much time on audience development as you would spend on creating content. It's not enough to just have cool videos - you need great marketing, distribution and audience engagement.

Each week Dane co-hosts the top YouTube marketing advice podcast, "ReelSEO Tube Talk".

• The 3 pillars of a successful YouTube footprint that increases revenue.
• Why 50-90% of video views of your brand are on videos NOT created by you...so what's being said about you?
• How to ethically steal customers from you competitors through YouTube.
• Turning bad video product reviews into a positive while acquiring more customers at the same time.

• Free Audit of Your Brand's YouTube Footprint
• Sigma Beauty eCommerce Case Study
• Octoly YouTube Brand Report for Automotive Industry

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them.

We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

Google Adwords for ecommerce can be extremely profitable...or extremely wasteful, it just depends on what you're doing. Check out this episode with Mike Rhodes, one of the world's best Adwords experts, and improve your adwords campaigns or save a sinking ship.

Mike Rhodes is the founder of WebSavvy the largest independent AdWords-only agency in Australia.

They use data, not guesswork, to grow company profits, and if you qualify for an Adwords Account Audit, Websavvy guarantee a profit increase. Their sister company PPCsavvy offers AdWords training, courses & a lively interactive forum for you to learn more if you want to manage accounts for yourself or for clients.

Mike is often asked by Google to talk on their behalf at events & has even consulted to them on improving AdWords!

He also co-authored The Ultimate Guide to Google AdWords with Perry Marshall, now in it's 4th edition having sold over 80,000 copies!

Happy clients include the likes of Forty Winks, Mercedes, Clark Rubber & hundreds more.

In this episode he'll dive into the specific ways in which you can get more ROI from Google Adwords for ecommerce and how to eliminate the wasted spend.

• Creating better customer experiences with Google Adwords for ecommerce
• Using Adwords to improve your SEO
• How to use TrueView video ads for bigger returns
• The 10 questions to ask to help you determine the right adwords partner

• WebSavvy's Site
• PPCsavvy - WebSavvy's Training Site

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes. C

heers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

It's no secret. Financial intelligence in ecommerce is a prerequisite for success. The question, though, is are you a pro or an amateur? And how do you know? This is an episode for both the seasoned pro and the amateur.

Joe Knight, Founder and Senior Consultant with the Business Literacy Institute, is a highly regarded finance and business literacy keynote speaker and trainer.

He trains managers and leaders at Fortune 500 companies such as GE, Comcast-NBCUniversal, Boeing, CVS Caremark, American Express, and United Technologies Corporation (UTC).

Joe's unique ability to combine content with energy and humor make his keynote addresses resounding successes with diverse audiences including the Society for Human Resource Management (SHRM), Construction Industry Institute (CII); National Association of Broadcasters (NAB); The Association of General Contractors; and International Institute for Supply Management (ISM).

Joe is co-author of Financial Intelligence, a smart, no-nonsense business finance handbook for managers. The book has been heralded as "the Elements of Style" of finance by CFO.com. Financial Intelligence was featured in The 100 Best Business Books of All Time.

The Business Literacy Institute is dedicated to transforming all employees into business people. In today's business environment, all employees must do more than just their job; they must actively contribute to the financial success of the company. That means everyone must understand how businesses measure success and how they themselves make an impact.

• Why business business and finance pros focus on the balance sheet and amateurs focus on the income statement.
• Why the best solution for a growing business is slowing down.
• The differences between finance and accounting and why that matters to your company's future.
• The dirty secret that financial professionals don't want you to know.
• The 5 key ratios you need to check daily, weekly, and monthly to determine if your company is healthy, or if you need to jump ship.

• Financial Intelligence - Joe's Best Selling Book
• Business Literacy Institute

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

Jon makes it clear, Facebook's not trying to screw you when it comes to ecommerce Facebook marketing. You might be screwing yourself, though, and he teaches you how to fix it and make it an extremely profitable channel.

Jon Loomer runs the most complete online resource of advanced Facebook marketing tips and tutorials, and his site is updated on nearly a daily basis.

His site was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013, and in 2014 he was again named to the list but as the #1 social media marketing blog. J

on's previous experience includes VP of Strategic Marketing for the American Cancer Society and the Senior Manager of Fantasy Games for the NBA, overseeing the entire life cycle of the fantasy games product.

He's a wizard when it comes to ecommerce Facebook marketing, and today he's going to teach us how ecommerce companies can use Facebook marketing to help them make the jump from $1 million to $10 million+ in revenue.

• The number one component in successful ecommerce Facebook marketing.
• The biggest mistakes ecommerce companies are making in their Facebook advertising.
• Building custom audiences.
• Understanding "Look-a-like Audiences" and how to do them right.
• How to identify a great Facebook consultant from a bad one.
• The ONE thing to start on today...and then a few bonus action items to implement into your ecommerce Facebook marketing system.

JonLoomer.com Jon's Twitter (@jonloomer)

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

While online world has been spending more and more money on pay per click and other means of driving traffic, SEO for ecommerce is still responsible for a significant, if not a bigger, majority of revenue and it can't be ignored.

Todd Malicoat has over 10 years of SEO consulting experience, consulting to enterprise companies like PBS.org, Thomas Industrial, and many others.

He is a renowned international speaker, speaking at conference like SES, PubCon, and Dreamforce, and more, and he's SEO faculty chair at Market Motive, the leading curriculum publisher for online marketing training.

Todd was been named among the top 50 Most Influential Marketers byInvesp.com, and Top 40 Most Influential in Search Marketing byGSInc.co.uk. He has been cited by Inc. Magazine, The Sydney Herald, Website Magazine, The New York Post, Infoworld, and others on search, reputation management, social media, and other web related issues.

On top of all that awesomness, he also runs an offshore charter fishing boat in Miami, FL. In this episode Todd is going to help us de-mystify the ever-mysterious, and ever-changing, world of SEO for ecommerce.

• The most important components of SEO for ecommerce
• Using PPC to improve your SEO
• The 3 biggest mistakes business owners make in SEO for ecommerce
• How to determine which SEO consultant is best for you

• Stuntdubl.com (Todd's Site)
• Follow Todd on Twitter (@stuntdubl)
• 18 Questions Your CEO Forgot to Ask When Building Your Website
• Market Motive Online Marketing Training
• Gallant Fish PPC Service
• Todd's Charter Fishing Service in Miami

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

For any online business owner that is hesitating to make their ecommrce email funnel a high priority, this $10,000 dollar per day email funnel case study with Tim Paige should light a fire.

Tim is host of the extremely popular online business podcast "ConversionCast, the only podcast that gets to the heart of the metrics". He is also the conversion educator over at leadpages.net, a dynamic software company that creates simple and beautiful software and web apps that allow businesses to grow large and devoted audiences.

Not only has LeadPages helped hundreds of online businesses exponentially increase leads and sales, one case study boasting $98,993 in sales, but they also practice what they preach, going from 0 to 15,000 customers in 12 months and getting a 10% email opt-in rate on their blog, double the average, by using the strategies they teach.

Tim talks with many successful online business owners to provide data-backed conversion strategies on his own show, and today he'll chat with us about how Leadpages gets a 10% opt-in rate on their blog, what it means to the growth of their business, and how you can apply what they've done to your ecommerce email funnel.

• Leadpages' stages of growth through email and their opt-in rate history
• Understanding "Content Upgrades", the little trick Leadpages uses to skyrocket their email opt-in rate
• Breaking down the $10,000 per day ecommerce email funnel
• The final answer to the lingering content marketing debate: "Does the ROI justify content marketing in ecommerce?"

• LeadPages.net
• ConversionCast Podcast
• Tim's Twitter
• Lead Pages Webinar: Text leadpages to 38470
• MarketPlace

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

The attributes of your buyer persona are not why a customer buys, it's the situation they currently find themselves in and need your product to complete a "job." Scrap the buyer persona and apply the jobs to be done framework to your ecommerce store.

Chris Spiek is a Partner and Co-Founder at The Re-Wired Group, where he helps companies use the Jobs To Be Done (JTBD) framework to enable people to develop products that consumers love to buy and use.

He's a technology executive with a background in Product Development & Innovation, interactive Marketing Strategy, Disruptive Innovation, Sales & Marketing Strategy, and Web Application Development Chris has been studying, refining, and applying Jobs To Be Done across a variety of industries for over 10 years including software, education, consumer-packaged-goods, healthcare, e-commerce, and more.

He has taught Jobs to be done to teams in small startups and huge Fortune 500s, including a few companies you might know, Mailchimp, Basecamp, and Intercom.

In this episode Chris teaches you how to apply the jobs to be done framework to your ecommerce store.

• How the Jobs To Be Done framework contrasts with the "buyer persona"
• Why there's no such thing as an impulse buy, and what that means to your business
• People "higher" products for a "situation", not because of who they are
• Using JTBD to add situational context to your online advertising
• How to apply the Jobs To Be Done framework to your ecommerce store today, and start seeing results immediately

Connect With Chris On Twitter (@chriscbs)

The Re-Wired Group

Jobs To Be Done Website

JTBD Udemy Course

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers, Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

If you own the ecosystem and the ecommerce customer experience, you'll be able to withstand the onslaught of changes on rented land like Google Adwords and Facebook.

Ken Johnson founded Manpacks with business partner Andrew Draper in 2009, and he attributes most of their success to a relentless focus on owning the ecommerce customer experience.

Manpacks is considered the first American subscription ecommerce service offering men's essentials, shipping men's basic needs like socks, underwear, razors, and toiletries on a quarterly schedule or on demand. Their primary customers are busy guys who want to cross these things off the to-do list while discovering new, better products to use.

Manpacks has been featured in The New York Times, The Huffington Post, NPR, ESPN Radio, NBC, Maxim, The Boston Globe, Inc., and The Tampa Tribune.

• Owning the online ecosystem and the ecommerce customer experience.
• How Manpacks got such amazing PR when they first launched.
• How paid acquisition is different than the other channels.
• Why content marketing can be a mistake.
• Expectations have changed in the market when it comes to email.
• Assume that your customers want to hear from you.

Ken's Twitter (@kenjonson)

Manpacks.com

Getting Real by 37 Signals (Book)

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn