Sign up to save your podcasts
Or
Share The eCommerce Playbook - For Magento, Shopify & BigCommerce
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The eCommerce Playbook - For Magento, Shopify & BigCommerce episodes
- Best B2B eCommerce Platforms 2023 (Shopify Plus, BigCommerce, or Magento)IWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesThe B2B ecommerce landscape is changing rapidly.In this episode, Joe takes us over what companies are doing to take advantage of this, and the top platforms to consider for your B2B ecommerce store.==============================================================Bookmarks:00:00 - B2B Ecommerce Platforms00:32 - Top Concerns for B2B Companies Going Online00:56 - Why You Definitely Need to Go Online02:47 - B2B Ecommerce Growth04:23 - Hybrid Approach: Nurturing Online and Offline Sales05:30 - Top B2B Ecommerce Platforms06:29 - Pros and Cons of Shopify, Shopify Plus09:36 - Pros and Cons of BigCommerce11:12 - Pros and Cons of Adobe Commerce, Magento==============================================================Other eCommerce Resources:Shopify New Features 2023Steve Jobs' True Vision for the Internet | PWA SimplifiedAdobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturerseCommerce Website Success with Adobe Commerce: Helly Hansen ReviewMaximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce ReviewWhat is B2B Commerce?Online B2B Marketing Strategies for 2023How to Find Low Competition Keywords with High TrafficAdobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for Ecommerce==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================15 min
- B2B Ecommerce Marketing Strategies in 2023IWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesThe B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game.In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the trending approaches to make the most of your ecommerce online store.==============================================================Bookmarks:00:00 - B2B Ecommerce Strategies in 202300:45 - Reasons Why the B2B Landscape is Changing01:26 - What Millennials and Gen Z Expect in Their Ecommerce Experience02:13 - Ecommerce Continued Growth03:00 - Online VS Offline Sales03:10 - B2B Revenue from Online Sales03:24 - Offline Sales Still Matter: Considering a Hybrid Approach04:18 - Industry Spotlight: US Manufacturers in Ecommerce04:37 - B2B Wholesalers and Manufacturers Digital Presence05:06 - Trending Ecommerce Features to Invest in05:43 - Personalization in B2B Ecommerce06:43 - Proven Conversion Rate Optimization Tactics==============================================================Other eCommerce Resources:Shopify New Features 2023Steve Jobs' True Vision for the Internet | PWA SimplifiedAdobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturerseCommerce Website Success with Adobe Commerce: Helly Hansen ReviewMaximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce ReviewWhat is B2B Commerce?Online B2B Marketing Strategies for 2023How to Find Low Competition Keywords with High TrafficAdobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for Ecommerce==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================8 min
- Steve Jobs’ True Vision for the Internet | PWA SimplifiedIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesIf you're someone who's heard of the term Progressive Web Apps (PWA) and want to know how it might affect your business, but you don't necessarily need a full techie breakdown, then this is the video for you.Let's take a look at how PWA came about, and some of the companies that have been successfully using the technology to increase revenue through a lot of really interesting use cases!==============================================================Bookmarks:00:00 - Progressive Web Apps - PWA presented by Steve Jobs01:27 - The History of Progressive Web Apps03:20 - PWA is Born!04:49 - What Actually is PWA? Defining Characteristics06:33 - Companies Winning the PWA Game09:27 - Conclusion: PWA is Here to Stay==============================================================Other eCommerce Resources:Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturerseCommerce Website Success with Adobe Commerce: Helly Hansen ReviewMaximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce ReviewWhat is B2B Commerce?Online B2B Marketing Strategies for 2023How to Find Low Competition Keywords with High TrafficAdobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEO==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================11 min
- eCommerce Website Success with Adobe Commerce: Helly Hansen ReviewIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesWondering why name brand companies choose Adobe Commerce as their eCommerce platform?Look no further than Helly Hansen!In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience. ==============================================================Bookmarks:00:00 - Adobe Commerce for eCommerce Companies00:13 - Helly Hansen Overview00:36 - Adobe Commerce Store Views00:56 - Store View Switcher for International Sales01:34 - Utilizing Store Views for SEO03:08 - Search Functionality and Search Tools04:20 - Stationary Product Configurator (Lorin's Favorite)04:36 - Fit Finder Tool05:34 - Customer Reviews with Yotpo06:30 - Category Recommendations06:57 - Shopping Cart07:45 - PWA (Progressive Web App)08:23 - Blog Strategy: Utilizing Different Blog Versions09:57 - SEO: Branded Terms and Title Tags==============================================================Other eCommerce Resources:Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce ReviewWhat is B2B Commerce?Online B2B Marketing Strategies for 2023How to Find Low Competition Keywords with High TrafficAdobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================12 min
- Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce ReviewIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesWondering why name brand companies choose Adobe Commerce as their eCommerce platform?Look no further than Wilson!In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience..==============================================================Bookmarks:00:00 - Adobe Commerce for B2B Companies01:11 - Wilson's Ecommerce Suite of Tools01:26 - Using the Entire Adobe Suite: Seamless Integration Across Tools02:29 - Multiple Store Views and Using Functionality Across Different Stores03:47 - Yes, You Can Hide Your Prices04:18 - Product Customizations05:50 - Different Types of Products Available Out of the Box06:36 - Search Functionality07:58 - Corrected Misspellings and Synonyms08:56 - Attribution Level09:28 - Color Swatches09:41 - Layered Navigation10:07 - Configurable Products10:46 - UX: Utilizing Above the Fold Content11:26 - UX: Product Tabs, Mobile Optimization11:39 - Checkout ProcessCheck out the blog post here:https://www.iwdagency.com/blogs/news/magento-websites-wilson-sporting-goods==============================================================Other eCommerce Resources:What is B2B Commerce?Online B2B Marketing Strategies for 2023How to Find Low Competition Keywords with High TrafficAdobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================14 min
- What is B2B eCommerce? Agency Experts Explain Everything You Need to KnowIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesIn this episode we go over some of the key features of B2B ecommerce, and why, if you haven't already, you should definitely get your B2B store online!==============================================================Bookmarks:00:00 - What is B2B Commerce?01:06 - B2B Companies Going Online01:46 - The Benefits of Launching Your B2B eCommerce Store02:49 - Customizations and Features that Help B2B Online Transactions03:47 - Yes, You Can Hide Your Prices04:19 - Approval Process and Customer Segmentation05:16 - SEO for B2B eCommerce07:23 - B2B eCommerce Growth RateAnd check out our blog post on the topic for more information:https://www.iwdagency.com/blogs/news/what-is-b2b-ecommerce==============================================================Other eCommerce Resources:How to Find Low Competition Keywords with High TrafficAdobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor AnalysisHow ChatGPT Changed SEO ForevereCommerce Trends in 2023Designing a High Converting eCommerce Store with an Agency==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================9 min
- Online B2B Marketing Strategies for 2023IWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesB2B marketing companies need to understand what strategies make the most sense online for their companies.Far too many make the mistake of trying to reach their ambitious marketing goals by following the same paths their B2C counterparts take.In this episode, the team covers what works best for B2B companies looking to attract customers in 2023.==============================================================Bookmarks:00:00 - Lorin Renames the Show00:44 - Understand B2B Analytics4:20 - B2B Email Marketing6:11 - Content Marketing for B2B Buyers7:00 - Add Your Entire Inventory to Your Site10:36 - Google Shopping + Paid Ads11:31 - Improved Product Pages & Better User Experiences13:35 - Frictionless Purchase Processes15:21 - Artificial IntelligenceCheck out the blog post for more info:https://iwdagency.com/blogs/news/B2B-eCommerce-Strategies==============================================================Other eCommerce Resources:Adobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor AnalysisHow ChatGPT Changed SEO ForevereCommerce Trends in 2023Designing a High Converting eCommerce Store with an Agency==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================19 min
- How to Find Low Competition Keywords with High Traffic BUT Should You? SEO StrategyIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesKeywords that get tons of traffic but don't have a lot of competition are the Holy Grail of SEO.Find one of these and you could draw thousands of visitors to your site overnight.Sound too good to be true? Well, it is...kind of.In this episode, John shows you the only real way to find low-competition, high-traffic keywords. But don't worry, it's still pretty easy.==============================================================Bookmarks:00:00 - How to Find Low Competition Keywords00:31 - Why I Don't Recommend This Approach01:03 - The One Time It Makes Sense to Go After "Low Competition" Keywords2:18 - The Only Actual Way to Get "Low Competition" Keywords for Long-Term Organic Growth2:50 - Here's How Easy This IsHere's how we recommend you ACTUALLY do keyword research: https://www.iwdagency.com/blogs/news/ecommerce-keyword-research==============================================================Other eCommerce Resources:Adobe Analytics PricingTop 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor AnalysisHow ChatGPT Changed SEO ForevereCommerce Trends in 2023Designing a High Converting eCommerce Store with an Agency==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================5 min
- Adobe Analytics PricingIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesConsidering Adobe Analytics for your eCommerce store?In this episode, we talk about how it's priced, so you can better estimate the cost (and savings) of adding it to your tools.==============================================================Bookmarks:00:00 - Cost of Adobe Analytics00:27 - Starting Prices01:10 - Top Reasons to Use Adobe Analytics: Why the Price Tag is Worth It02:39 - Adobe Sensei - Leveraging AI in Web Analytics==============================================================Other eCommerce Resources:Top 10 Features of Adobe AnalyticsAdobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor AnalysisHow ChatGPT Changed SEO ForevereCommerce Trends in 2023Designing a High Converting eCommerce Store with an Agency==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================6 min
- Top 10 Features of Adobe AnalyticsIWD Agency - Visit Our WebsiteContact Us: [email protected]Blog PostMarketing ServicesAre Adobe Analytics's features perfect for your business?We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market.But is it good enough to replace Google Analytics?==============================================================Bookmarks:00:00 - Top 10 Features of Adobe Analytics00:27 - 1. Real-Time Data Processing01:31 - 2. Ease of Sharing Reports and Data Across Teams02:26 - 3. Segmentation Made Highly Customizable03:11 - Should You Replace Google Analytics 4 with Adobe Analytics?04:54 - 4. Calculated Metrics05:41 - 5. Freeform Tables06:24 - User Interface: Google Analytics VS Adobe Analytics07:40 - 6. Flow Reports & Visualizations08:37 - 7. Fallout Reports10:30 - 8. Latency Analysis with Cohort Tables12:24 - 9. AI Features: Anomaly Detection14:56 - 10. Attribution Models16:27 - Bonus Point: Seamless Integration17:36 - Which Companies Can Benefit from Adobe Analytics?18:21 - Adobe Analytics Pricing==============================================================Other eCommerce Resources:Adobe Analytics VS Google Analytics 4Top SEO Trends of 2023Adobe Firefly Release and Features for EcommerceSEMRush Tutorial for SEONew Generative AI Tool, Adobe FireflySEO Tips for eCommerce Stores - Top 10, That No One Talks About!Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor AnalysisHow ChatGPT Changed SEO ForevereCommerce Trends in 2023Designing a High Converting eCommerce Store with an AgencyWhat's New in Adobe Commerce 2.4?==============================================================Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.==============================================================Follow us on:FacebookInstagramLinkedinPinterestTwitterWhile you're at it, check out our blogs.===========================================================20 min
About The eCommerce Playbook - For Magento, Shopify & BigCommerce
From the publisher's feed
Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to…
discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.