Over the last several decades, Don Lupo has done marketing and advertising work with countless household name brands including Honda, Sony, Wells Fargo, and Nestle. Today, Don is the Executive Director for ThinkLA (www.thinkla.org), a media, marketing, and advertising collective with a mission to connect, educate, and inspire the Los Angeles marketing community.

Don is passionate about helping brands find their voice and convey it effectively on the right channels to the right audience. While today’s marketing landscape has more powerful tools than ever for reaching and targeting your audience, there are also more distractions. This means that marketers need to be intentional and selective with where they spend their marketing resources, lest they fall prey to “shiny object syndrome”.

In this episode, Dan shares valuable advice for how you can make your brand more profitable by shaping your brand's voice, being selective with their marketing efforts, and thinking like a customer.