The eCommerce Pros Podcast

As the Chief Marketing Officer at Veyl Ventures (www.veyl.com, Megan Brown brings over 15 years of experience growing and reviving CPG brands in the beauty, health and wellness industries. She has worked with countless household brands such as Korres, Wolfgang Puck, Cellucor, Johnson & Johnson, Liquid IV, Scivation, SKINN, Dr. Kellyann, and the list goes on. Megan is passionate about scaling and future proofing brands. By prioritizing an ideal tech stack and team structure prior to investing in paid channels she’s been able to efficiently leverage working media to acquire and maintain customers, transitioning brands into stable LTV models. In this episode, Megan shares practical tips and tactics to set your paid influencer efforts up for success. Discover how to best monetize traffic, capture consumer data for remarketing efforts,  and ultimately how to acquire sales with clear attribution.

Michelle Yeh is an experienced entrepreneur and marketer with an impressive history of working with multiple organic and cruelty free product lines. Most recently, she is the Founder and CEO of Hygiene Hero (https://hygiene-hero.com), a wellness lifestyle brand that offers a premium line of products including soaps, facial masks, and sanitizers.

During the COVID-19 pandemic, Hygiene Hero drove sales of their premium triple-layer masks through Facebook ads. Throughout this process, Michelle encountered some unexpected and unique challenges that caused their ad campaign to be disrupted. Through the process she learned valuable lessons that continue to set her business up for future success.

In this episode, Michelle shares with us her first-hand experience through this process, and valuable advice that can help your brand avoid campaign setbacks in the ever-changing landscape of paid internet advertising.

Over the last several decades, Don Lupo has done marketing and advertising work with countless household name brands including Honda, Sony, Wells Fargo, and Nestle. Today, Don is the Executive Director for ThinkLA (www.thinkla.org), a media, marketing, and advertising collective with a mission to connect, educate, and inspire the Los Angeles marketing community.

Don is passionate about helping brands find their voice and convey it effectively on the right channels to the right audience. While today’s marketing landscape has more powerful tools than ever for reaching and targeting your audience, there are also more distractions. This means that marketers need to be intentional and selective with where they spend their marketing resources, lest they fall prey to “shiny object syndrome”.

In this episode, Dan shares valuable advice for how you can make your brand more profitable by shaping your brand's voice, being selective with their marketing efforts, and thinking like a customer.