The eCommerce Sharehouse

SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today!

SMS Benchmarks

Platforms we talked about today:

Postscript

Emotive

Attentive

Klaviyo

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Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digital advertising spend for his clients.

We dive into utilizing google ads in your business, when it makes sense, when it doesn't. We also chat about when you should use an agency or not. Paid advertising can be overwhelming, especially when it comes to all the functionality that google ads provides. We talk about some of those intricacies and how to increase your ROAS.

If you're interested in reaching out to Wyatt about his services, you can reach him through his website https://www.mossdigitalstrategies.com/.

From Target to Home Depot, Eric Child has over 16 years of experience in creating products and selling them direct to consumer and through big box retailers. In this interview we dive into when it makes sense to take a product into retail, how to work with the big dogs, mono-branded vs. big box, is the retail industry dying, and so much more!

Trying to scale your eCommerce business? We've been there! Sharehouse is a community of eCommerce professionals coming together to share knowledge and experience with each other. Every episode we dive into eCommerce specific topics that apply to your business from marketing to operations, finance, and more! Whether you're a founder or an operator, you'll level up your skills and scale your brand.

Welcome to the Sharehouse.