The Ecommerce Success Show

Plan your shots and where the action will be - as they say in the scouts - 'perfect planning prevents poor performance' and well-thought-out video projects look a lot more professional rather than something that's just been flung together, so to speak. It's a good idea at this stage to plan your shots, especially if you've not edited a video before. It's a lot easier and quicker to create a video that is one continuous shot as opposed to sewing together lots of different shots all at once, so bear this in mind before you begin.

In this episode, you can learn all about how the lighting and location used in your video can be used to your advantage. Once you’ve decided what kind of videos you’re like to make, the next step is beginning to plan the production itself. This is especially important if you’re recording your own footage as opposed to using stock footage - whilst stock footage does do the job in terms of a quick turnaround and looking aesthetically very pretty, it lacks the authenticity that the real people behind the brand can bring to the table.

With a bit of practice, you’ll soon have organising your lighting and location down to a fine art to make sure that they work for your videos the right way, every time, giving you consistently high-quality footage.

In this episode, you can learn about the different apps available to help you make and edit videos for social media to promote your online shop and your product range.

In this episode, you'll learn about the kind of videos that encourage the most engagement, to help you plan for content to promote the products on your online shop using social media platforms.

If you had minimal customer service experience before starting your online shop, dealing with complaints can be daunting but don’t let that put you off. When handled well, customer feedback really is a huge benefit to the success of your online shop. In this episode, Rebecca is back as the pair of us have previously worked at a lot of the same places where customer service skills were our bread and butter.

In this week’s episode, I’m talking to Jessie from EKM’s Marketing Team, all about Instagram Shopping and the latest update to the platform, due in the UK at some point soon - Instagram Checkout.

Okay, so you’ve created a blog for your online shop, but what exactly should you be writing about for the best possible results in terms of attracting new customers and creating an army of regular readers?

In this episode, I’m talking about the kind of posts you need to be producing and how to promote these to ultimately encourage visitors to your online shop.

If you've not set up social media to promote your online shop, Facebook Pages are a good place to start for most kinds of product ranges. Whether you've set up a Facebook Page already or not, this episode covers some essentials for setting up your Page, linking your Product Range to your online shop, how to schedule statuses, how to encourage interaction and the kind of content you should be publishing to promote your brand.

Trust signals are essential to your online shop, as they signify that you are authentic and can be trusted to take payment and process orders. With this in mind, what trust signals do you need? Eve talks to Account Manager Katherine about what you can add to your online shop to encourage more sales. 

If you've not yet dipped your toes into the image sharing site, this is a basic Guide for online shop owners to help them get set up on Instagram, discussing how to populate your profile, your feed and the kind of content you need to be creating to encourage customers to notice your goods.