You don't need sleazy tactics to sell your online course. You just need to understand how people make buying decisions. When you understand what motivates your audience emotionally and psychologically, marketing gets a whole lot easier.

In this episode, I'm breaking down how your future students think—so you can confidently sell with authenticity and heart.

In this episode, we cover:

• Why emotion drives every buying decision (and how to tap into it)

• The 3 core triggers of online course buyers: urgency, identity, and belief

• How to create a course offer that feels irresistible to your audience

• A mindset shift that makes selling feel like service, not pressure

Resources mentioned:

• Episode 5: What's In Your Head is Worth Charging For

• Article by Logan Chierotti via Inc.com (referenced in the episode)

• Take the free quiz: What's Your Genius Course Type?

Rate, Review, and Follow on Apple Podcasts and Spotify! If this episode helped you rethink your approach to sales, I'd love for you to leave a review! Reviews help more women find The Educated CEO Podcast and step into their role as powerful business owners.

To leave a review:

1. Go to The Educated CEO Podcast on Apple Podcasts

2. Scroll to the bottom

3. Tap five stars and select "Write a Review"

4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. There's more mindset and strategy goodness on the way!

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

You created the freebie. You shared the link. But no one is signing up and now you're wondering if something's wrong.

In this episode, I'm revealing the 3 biggest reasons why your lead magnet isn't converting, and how to fix it fast so you can grow a list of dream clients who are excited to hear from you.

In this episode, we cover:

• Why vague freebies get ignored (and how to fix yours)

• The secret to creating clear, outcome-driven lead magnets

• How to promote your freebie without sounding salesy

• What to ask yourself when auditing your offer this week

Resources mentioned:

• Take the free quiz: What's Your Genius Course Type?

Rate, Review, and Follow on Apple Podcasts and Spotify! If this episode gave you clarity or motivation to tweak your lead magnet, I'd love for you to leave a review! Reviews help more women find The Educated CEO Podcast and confidently launch their next offer.

To leave a review:

1. Go to The Educated CEO Podcast on Apple Podcasts

2. Scroll to the bottom

3. Tap five stars and select "Write a Review"

4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Bonus content is coming soon—and you don't want to miss it.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

Overwhelmed by the tech side of launching your course? You're not alone—and you don't need a fancy studio, a big budget, or a complicated platform to get started. In this episode, I'm walking you through the simple, scrappy tools you can use to record, host, organize, and sell your course—no tech degree required.

Because simple and scrappy doesn't mean unprofessional, it means profitable.

In this episode, we cover:

• The biggest myth about needing a "perfect" tech setup

• 4 beginner-friendly tools you need to launch your course

• Free and low-cost options for recording, hosting, and collecting payments

• Why Google Docs can be your first course portal

• The mindset shift that keeps you moving even without fancy gear

Resources mentioned:

• Take the free quiz: What's Your Genius Course Type? https://www.symoneredmond.com/quiz

• Book recommendation: The Power of Broke by Daymond John

Rate, Review, and Follow on Apple Podcasts and Spotify! If this episode gave you the confidence to finally start creating, I'd love for you to leave a review! Reviews help more women find The Educated CEO Podcast and start turning their knowledge into income.

To leave a review:

1. Go to The Educated CEO Podcast on Apple Podcasts

2. Scroll to the bottom

3. Tap five stars and select "Write a Review"

4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Bonus content is coming soon—and you don't want to miss it.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

You earned the degree—now it's time to monetize it. In this episode, you'll learn exactly how to take your existing education, skills, and experience and turn it into a profitable course idea that people actually want to buy.

This is for you if you've ever thought: "I want to create a course, but I have no idea where to start."

In this episode, we cover:

• What makes a course idea sellable (hint: it's not just about what you know)

• The 3-step method to turn your degree into a transformation-based offer

• How to find your "genius zone" and use it as the foundation for your course

• Why validating your idea before building your course saves time and money

• My biggest mistake with my first course—and how I do it differently now

Resources mentioned:

Join the waitlist for my upcoming course: symoneredmond.com/waitlist

🎯 TAKE THE QUIZ: What's Your Genius Course Type?

Want to know what kind of online course fits your personality, strengths, and teaching style? In less than 2 minutes, you'll discover your unique course creator type (The Expert, The Teacher, The Guide) and get a custom plan to move forward with confidence!

⭐ Take the quiz for free at https://www.symoneredmond.com/quiz

Rate, Review, and Follow on Apple Podcasts and Spotify! If this episode helped you get clarity or gave you that "aha!" moment, leave a review and let me know! Reviews help more women find The Educated CEO Podcast and step into their next level.

To leave a review:

1. Go to The Educated CEO Podcast on Apple Podcasts

2. Scroll to the bottom

3. Tap five stars and select "Write a Review"

4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Bonus content is coming soon—and you don't want to miss it.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

The Real Reason You Haven't Launched Your Course Yet (And How To Break Through It)

You've taken the notes, made the outlines, and maybe even invested in courses, but your online course still isn't live. Why not?

In this episode, we cover:

• The hidden fear behind procrastination (it's not laziness!)

• How "good girl" programming keeps women stuck in learning mode

• 3 powerful mindset shifts to help you launch your course now

• Why messy, imperfect action is the key to momentum

• A personal story from my very first (scary!) course launch

Resources mentioned:

🎯 TAKE THE QUIZ: What's Your Genius Course Type?

Want to know what kind of online course fits your personality, strengths, and teaching style? In less than 2 minutes, you'll discover your unique course creator type (The Expert, The Teacher, The Guide) and get a custom plan to move forward with confidence!

⭐ Take the quiz for free at https://www.symoneredmond.com/quiz

Rate, Review, and Follow on Apple Podcasts and Spotify! If this episode gave you the breakthrough you needed or helped you feel seen, I'd love for you to leave a review! Reviews help more women find The Educated CEO Podcast and step into their next level.

To leave a review:

1. Go to The Educated CEO Podcast on Apple Podcasts

2. Scroll to the bottom

3. Tap five stars and select "Write a Review"

4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. I've got bonus content coming soon that you won't want to miss!

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

Confidence doesn't have to be loud. If you've ever felt too quiet or introverted to succeed online, this episode will help you own your voice and show up anyway!

In this episode, we cover:

- Where real confidence ACTUALLY comes from - How to show up even if your voice shakes - Why your personality is PERFECT for the people you're called to serve.

Resources mentioned: The Profitable Course Idea Playbook - https://www.symoneredmond.com/playbook

Rate, Review, and Follow on Apple Podcasts and Spotify!

If this episode helped you feel seen, motivated, or ready to take action, leave a review and let me know! Reviews on Apple Podcasts help more women find The Educated CEO Podcast and step into their next level.

To leave a review: 1. Go to The Educated CEO Podcast on Apple Podcasts 2. Scroll to the bottom 3. Tap five stars and select "Write a Review" 4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Plus, I've got some bonus content coming soon that you won't want to miss.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

Are you worried that you don't have a big enough audience to make sales? I'm here to show you why a small, engaged audience can actually be your biggest advantage!

In this episode, we cover:

- Why visibility does NOT equal profitability - What you really need to start making sales online - How to build trust and sell with a small following

Resources mentioned: The Profitable Course Idea Playbook - https://www.symoneredmond.com/playbook

Rate, Review, and Follow on Apple Podcasts and Spotify!

If this episode helped you feel seen, motivated, or ready to take action, leave a review and let me know! Reviews on Apple Podcasts help more women find The Educated CEO Podcast and step into their next level.

To leave a review: 1. Go to The Educated CEO Podcast on Apple Podcasts 2. Scroll to the bottom 3. Tap five stars and select "Write a Review" 4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Plus, I've got some bonus content coming soon that you won't want to miss.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

You already have what it takes to teach. In this episode, I break down how to use your degree to create a course that people will actually pay for.

In this episode, we cover:

- How to know if your degree is "course-worthy" - My IMPACT Framework explained - Why your knowledge is more than enough to start with

Resources mentioned: The Profitable Course Idea Playbook - https://www.symoneredmond.com/playbook

Rate, Review, and Follow on Apple Podcasts and Spotify!

If this episode helped you feel seen, motivated, or ready to take action, leave a review and let me know! Reviews on Apple Podcasts help more women find The Educated CEO Podcast and step into their next level.

To leave a review: 1. Go to The Educated CEO Podcast on Apple Podcasts 2. Scroll to the bottom 3. Tap five stars and select "Write a Review" 4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Plus, I've got some bonus content coming soon that you won't want to miss.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

Let's simplify your tech stack!

In this episode, I'm sharing my favorite beginner-friendly tools to help you launch and grow your business with confidence.

In this episode, we cover:

- Tools for email marketing, organization, content, and sales - My "must-haves" for building momentum fast - What not to waste time or money on when starting out - ActiveCampaign, Canva, Notion, ClickUp, Thrivecart, and Google Drive

Ready to turn your degree into a course? Join my $97 workshop on June 21 - grab your seat at https://www.symoneredmond.com/workshop

Resources mentioned: The Profitable Course Idea Playbook - https://www.symoneredmond.com/playbook

Rate, Review, and Follow on Apple Podcasts and Spotify!

If this episode helped you feel seen, motivated, or ready to take action, leave a review and let me know! Reviews on Apple Podcasts help more women find The Educated CEO Podcast and step into their next level.

To leave a review: 1. Go to The Educated CEO Podcast on Apple Podcasts 2. Scroll to the bottom 3. Tap five stars and select "Write a Review" 4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Plus, I've got some bonus content coming soon that you won't want to miss.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com

If you're working full-time and trying to grow your business, this episode is for you!

I'm breaking down how to build momentum in your business, even if you only have a few hours each week.

In this episode, we cover:

- The biggest mindset trap for women with limited time - My top 5 tips for staying productive without burning out - How to find your "CEO hours" during a busy week

Ready to turn your degree into a course? Join my $97 workshop on June 21 - grab your seat at https://www.symoneredmond.com/workshop

Resources mentioned: The Profitable Course Idea Playbook - https://www.symoneredmond.com/playbook

Rate, Review, and Follow on Apple Podcasts and Spotify!

If this episode helped you feel seen, motivated, or ready to take action, leave a review and let me know! Reviews on Apple Podcasts help more women find The Educated CEO Podcast and step into their next level.

To leave a review: 1. Go to The Educated CEO Podcast on Apple Podcasts 2. Scroll to the bottom 3. Tap five stars and select "Write a Review" 4. Share what you loved most about this episode!

And don't forget to follow the podcast so you never miss a new episode. Plus, I've got some bonus content coming soon that you won't want to miss.

Connect with me: Instagram: @symoneredmond Website: https://www.symoneredmond.com