Today on the podcast we explore some fundamental aspects of how we price our services in this industry. This is a very complex topic, and there is a lot of disagreement out there, so I want to start off by saying that I am no expert. I haven’t “figured it all out”. But I do have some thoughts.

Pricing is serious business, seriously. To paraphrase Winston Churchill, “Pricing is a riddle, wrapped in a mystery, inside an enigma.” The truth is, the biggest companies in the world struggle with pricing. For real.

In this episode we explore time-based vs. value-based pricing. This single piece of content may be the most important thing that I have put out to-date. It's only 20 minutes long, super digestible, and very applicable. Please, if you run a tree service, or tree care business, give this short little episode a chance. It just might change the way that you think about the work that we do.

Climb high, Work smart, Read more.

- Patrick

In this episode, the original MonkeyBeaver himself reveals some of his secrets for filming and editing tree work, and storytelling on Youtube. We dive deep into just how much grit and determination is required to stick with it, when you're part-way through a tree job and it seems like it would be so much easier to just put the cameras away and get the job done!

We also talk about his backstory, where his work ethic and passion for tree work came from, how he dealt with having all of his tree gear stolen, as well as his entrepreneurial tendencies and need to be independent.  And then we follow that up with the MonkeyBeaver belt and monkeybeaver.com, and his advice for his younger self. You are going to love these stories, trust me!

Connect with EducatedClimber online at www.educatedclimber.com

Climb high, Work smart, Read more.

- Patrick

This is the behind-the-scenes story of the development of the Rope Wrench, from the godfather of SRT himself, Mr. Kevin Bingham. From the initial idea that led to the F8 Revolver, to online collaboration that produced the ZK-1, to licensing the Wrench to ISC and refining the tool to produce the shiny ZK-2, this is the inside scoop that few have heard.

We also dive deep into the backstory of how Kevin got into climbing, where innovation comes from, Kevin's ideas for bike-based tree care services, some current projects, as well as where he sees the industry heading into the future. I know you will enjoy listening to Kevin's stories!

Connect with EducatedClimber online at www.educatedclimber.com

Climb high, Work smart, Read more.

- Patrick

In this episode, we explore some of the basic aspects of subcontracting/freelancing, one of the easiest and best ways for an up and coming arborist to transition from being an employee to being self-employed.

We start with the basic concepts and then go on to explore equipment, expectations and responsibilities, money, liability, choosing your customers, and promoting your skills. This is gonna be good!

Climb high, Work smart, Read more.

- Patrick

This episode is brought to you by The Schultz Effect. Documenting Pfannerman's journey from doubled rope climbing to SRT expert, The Schultz Effect explores all aspects of climbing systems, hardware, basal and canopy anchors, remote and retrievable redirects, hybrid systems, as well as practical, in the field SRT climbing for both trimming and removals. If you are looking to level-up your climbing game, head over to theschultzeffect.com to get started.

Good day friends! Today we are looking at harnessing the power of the internet and social media to create an online presence for your tree service or tree care company.

We explore what I consider to be the 5 essential elements of online marketing for your business in 2018:

1. a website
2. an email list
3. a Facebook page
4. an Instagram account
5. a Youtube account

The concept is this: how can I take everything that I have learned from promoting my side hustle, EducatedClimber, and apply it directly to my actual physical business, ConservaTree, while documenting my progress along the way so that you can see what works and what doesn't. This is gonna be good!

- Patrick

Welcome friends! So excited to get the new podcast out to the world. No set format, no set length, opinionated and raw, the podcast will explore primarily the business side of the industry, with interviews from innovators and entrepreneurs who make their living in the canopy. This is gonna be good!

In this first episode we explore a little bit about my background in both audio recording and tree work, and we set out the framework for what you can expect from the podcast in the future.