“Free Trial!” “Request a Demo!” “3 Free Seats with our Starter Kit!”

Have you heard that before? Have you said that before? If you’re an educator, or you sell to educators, those phrases are everywhere. Some kind of free introduction was a baseline expectation in the edtech market even before the pandemic.

Learn more: https://www.prp.group/blog/when-free-is-everywhere-wheres-the-value

Teacher retention is, of course, a perennial challenge for many districts. The pandemic, lockdowns, and the "Great Resignation" have turned it into one that will define the next few school years. Coupled with record low numbers of new teachers entering the field and seasoned teachers retiring, the teacher shortage may be the greatest challenge facing education (and education companies) post-pandemic.

Administrators are searching for solutions. They're trying strategies that most districts haven't seen before. The many companies that serve schools will need to pay attention.

Learn more: https://www.prp.group/blog/teacher-swaps-combined-classes-and-staffing-resignations-have-changed-the-edtech-marketplace