Centers and Institutes

The Effect of Reputation on Corporate Performance


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This is the third seminar of the Corporate Governance Evening Seminar Series sponsored by the Robert Zicklin Center for Corporate Integrity.


The session focuses on corporate reputation which can have a tremendous impact on the price of a company's stock, analysts' reports, customer loyalty and profitability. The panel members discuss how reputations are built, improved and measured.


Panelists include: Arthur Ainsberg, Director, National Financial Partners Corp.; Kasper Nielsen, Managing Director, Reputation Institute; and Prakash Sethi, Professor, Department of Management, Baruch College. The panel is moderated by Naomi Gardberg, Professor, Department of Management, Baruch College.


John Elliott, Dean, Zicklin School of Business, delivers the welcoming remarks.


The event takes place on May 16, 2007, at the Newman Conference Center, Room 750.
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