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In this episode, I share a personal story about how a comment from a potential client in 2019 completely shifted the way I market my coaching.

I was told my coaching was no different from Slimming World - and at first, I was offended.

But that comment led to a huge realisation: I wasn’t focusing enough on the transformation my clients would experience. Instead, I was too focused on the features of my program.

I dive into the importance of shifting from selling the process to selling the outcome - the transformation your clients will experience when they work with you. This change in mindset not only improved my messaging but also attracted more of the right clients who were ready for real change.

If you're struggling to explain what makes your coaching different, this episode will help you reframe your messaging to focus on the results your clients truly want.

Key Takeaways:

• Stop selling the features of your coaching - show clients the results they’ll experience.
• Focus on the transformation, not just the logistics.
• Shift your messaging from the “what” to the “why.”
• Learn how to paint a clear picture of your client's future success.
• Why your messaging is the key to attracting your dream clients.

Keywords:
online coaching, client transformation, marketing coaching, coaching message, coach marketing tips, messaging for coaches, attract ideal clients, marketing strategy, business mindset, coaching sales, personal growth for coaches, sales without burnout, coaching business growth, effective marketing for coaches, coaching offers, outcome-focused coaching.

Are you making the biggest content mistake that’s holding your coaching business back? In this episode, I dive into the one thing that might be costing you clients: focusing too much on the features of your coaching instead of the transformations your audience actually cares about.

Your audience doesn’t care about your check-ins, PDFs, or video libraries. They want to know how their life will change after working with you. 

Will they feel confident in the changing room? Will they finally enjoy dinner without guilt? Or maybe toast with mimosas at brunch without overthinking how to burn it off?

In this episode, we’ll cover:

• Why focusing on program features disconnects you from potential clients.
• How to shift your messaging to highlight the transformations your audience dreams about.
• Simple steps to rewrite your content and start speaking directly to your ideal clients' pain points and desires.

If you’ve ever wondered why your content isn’t attracting the right people—or enough of them—this episode is for you. Stop selling the milk pitcher, and start showing your audience the latte art.

🎧 Hit play now and learn how to make your content the reason clients choose you.

Enjoyed this episode? Don’t forget to subscribe, share with a fellow coach, and leave a review!

Coaching business mistakes, client attraction, content strategy for coaches, how to write better content, messaging for online coaches, coaching transformation stories, attract dream clients, audience connection, coaching business growth, effective social media content.

🎙️ When did you last celebrate your progress?

Building a business you love isn’t just about strategy - it’s about recognising and honouring the journey. In this final episode of the series, we’re pausing to celebrate your wins and fuel your momentum for 2025.

💡 Here’s what you’ll learn:

• Why celebrating your wins creates momentum, gratitude, and joy in your business.
• A personal story about how acknowledging a small win shifted my mindset in a big way.
• A simple exercise to reflect on and celebrate your progress from 2024.

📝 Your Step-by-Step Action Plan:

1. Reflect and write down:
   • Three things you’re proud of from 2024.
     • Example: A client’s success story, staying consistent with your content, or personal growth as a coach.
   • Take a moment to savour and share these wins - big or small, they all matter.

🔗 Why this matters:
Celebrating your wins isn’t just fun - it’s fuel. Acknowledging your progress keeps you motivated, grounded, and excited to keep building something amazing in 2025.

➡️ This episode wraps up our 5-part series on growing a business you love in 2025. If you missed earlier episodes, go back and catch them - they’ll guide you every step of the way.

Your wins, your journey, and your growth are worth celebrating. Here’s to an incredible 2025!

🎙️ What if every offer felt exciting to deliver?

Imagine creating offers that light you up and have your clients saying, “This is exactly what I needed.” In this episode, we’re designing your dream offer - one that’s as enjoyable for you to deliver as it is impactful for your clients.

💡 Here’s what you’ll learn:

• Why delivering offers you’re passionate about leads to better results and more joy in your business.
• A personal story about an offer I loved creating and why it worked so well.
• A step-by-step process to start building your dream offer today.

📝 Your Step-by-Step Action Plan:

1. Brainstorm your dream offer:
   • What problem does it solve for your clients?
   • How does it align with your strengths and passions?
   • How can it be delivered in a way that feels good to you?
   • Example: A group program for beginners if you love teaching fundamentals.
2. Draft the key details:
   • Name your offer.
   • Write a catchy tagline.
   • Identify the next step to make it happen, whether that’s outlining content or mapping out a delivery plan.

🔗 Why this matters:

When your offers excite you, selling them becomes effortless, and delivering them feels like second nature. This alignment ensures you show up at your best and attract clients who are just as excited as you are.

➡️ This is Part 4 in a 5-part series on growing a business you love in 2025. Don’t miss the final part tomorrow!

Let’s make your dream offer a reality and your business a joy to run.

🎙️ What if every client felt like a perfect fit?

Imagine opening your laptop every day, excited to work with people who inspire you. That’s not a dream - it’s a result of creating content that speaks directly to your dream clients.

💡 Here’s what you’ll learn:

• Why working with aligned clients leads to better results and a business you love.
• A story of how an ideal client transformed my coaching experience.
• A practical exercise to write content that attracts your dream clients.

📝 Your Step-by-Step Action Plan:

Write one piece of content designed for your dream client.

1. Start with a specific struggle they’re facing.
2. Share your unique perspective on this struggle.

🔗 Why this matters:
When your content is specific and aligned, it naturally attracts the right people - clients who trust you, value your expertise, and are excited to work with you.

➡️ This is Part 3 in a 5-part series on growing a business you love in 2025. Tune in tomorrow for Part 4!

Let’s make your content the bridge between your dream clients and the business you love.

🎙️ Does your business feel like it’s running you?

If you’re constantly drained or overworked, it’s time to reclaim control. In this episode, we’ll tackle the power of boundaries and how setting just one can transform your energy and mindset.

💡 Here’s what you’ll learn:

• How a lack of boundaries can lead to stress, burnout, and even resentment toward your business.
• A personal story about a boundary I set that changed everything.
• A simple, actionable plan to set one energy-saving boundary today.

📝 Your Step-by-Step Action Plan:

1. Identify one area where you feel drained (e.g., client messaging, late-night work, or social media).
2. Set a clear boundary for that area.
   • Example: “No responding to client messages after 7 PM.”
   • Example: “No checking emails on Sundays.”
3. Communicate your boundary:
   • Share it with clients, team members, or anyone else it affects.
   • Update your welcome email, add an autoresponder, or clearly outline expectations.

🔗 Why this matters:

Boundaries aren’t just about saying no - they’re about respecting your time, energy, and ability to show up as your best self. When you set and communicate boundaries, you create space for both your business and your life to thrive.

➡️ This is Part 2 in a 5-part series on growing a business you love in 2025. Don’t miss Part 3 tomorrow!

Let’s take that first step to protect your energy and make 2025 your most balanced and fulfilling year yet.

🎙️ What does success mean to you?
Not what others say, but your definition. In this episode, we’re diving into why getting clear on your version of success is the first step to building a business you truly love in 2025.

💡 Here’s what you’ll learn:

• Why chasing someone else’s idea of success can lead to burnout and misalignment.
• A personal story about how I fell into this trap - and how I turned it around.
• A simple, actionable exercise to define your version of success.

📝 Your Step-by-Step Action Plan:

1. Grab a pen and write down one sentence that defines success for you in 2025.
   • Example: “Success for me means running a business that allows me to work 20 hours a week, positively impact my clients’ lives, and have the freedom to spend time with my family.”
2. Keep this definition front and centre - it’s your filter for every decision in your business.

🔗 Why this matters:

When you’re clear on what success looks like for you, every decision becomes simpler, more aligned, and less overwhelming. This clarity is the foundation for building a business that feels right for you - not just successful on paper.

➡️ This is the first episode in a 5-part series on growing a business you love in 2025. Don’t miss Part 2 tomorrow!

Tune in, take action, and let’s make 2025 your best year yet.

Are you an online coach who feels guilty every time you’re not working on your business? You’re not alone - and that guilt can be draining, demotivating, and downright unhealthy. In this episode, we dive deep into why the constant pressure to hustle doesn’t lead to success and how you can break free from the 24/7 grind.

I share two powerful strategies to help you work smarter, not harder:

1. Creating a long-term marketing plan so you know every week’s efforts are moving your coaching business forward.
2. Aligning your business with your personal values so you can build a business that supports the life you want to live.

Inside The Efficient Coach, we call this sustainable growth—and it’s the antidote to burnout and overwhelm. Whether you’re struggling to set boundaries, unsure how to prioritise your time, or constantly questioning if you’re doing enough, this episode will give you the clarity you need to take back control of your time and energy.

What You’ll Learn in This Episode:

• Why working 24/7 isn’t the key to growing your online coaching business.
• The power of having a clear marketing plan for consistent, sustainable growth.
• How to bring your personal values into your business to create alignment and avoid burnout.
• Why The Efficient Coach system is designed to help you grow without sacrificing your personal life.

Key Takeaways for Online Coaches:
If you’ve been chasing endless productivity hacks or caught in the trap of hustle culture, this episode will show you a better way. By shifting your focus to long-term strategy and value-based alignment, you’ll not only grow your business—you’ll enjoy the process, too.